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In our Health & Nutrition 2014 report we will explore shoppers’ attitudes to health and healthy eating, nutrition labels and how healthy shoppers are in their own opinion. We will also provide an overview of the drivers associated with buying healthy products, and present possible gender differences examining how shoppers decide whether a product is healthy.
This report will also provide comparison with the results of our Health reports from 2011 and 2012 highlighting changes in shoppers’ perceptions, attitudes and behaviour in relation to health, nutrition & lifestyle choices.
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