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How to Become a Take Shape for Life Health Coach


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In this informative presentation Dr. Mark Nelson and healthcare consultant John Lutz demonstrate how physicians and health coaches can help patients safely lose weight while earning a substantial income.

Published in: Health & Medicine
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  • please contact me at 518-943-5983...previous patient Daniel Sperl 2006-2007..Surgeon was Dr. Canavan...Please I need to talk to you...they told me you abruptly left Capital Cardiology, Mark please get in touch with me...thank you so much!
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How to Become a Take Shape for Life Health Coach

  1. 1. Health Coaches Creating Health <ul><li>John A. Lutz, MPH, Health Coach </li></ul><ul><li>Lutz Healthcare Consultants, LLC </li></ul><ul><li>Mark Nelson MD, FACC, MPH </li></ul><ul><li>Capital Cardiology Associates </li></ul><ul><li>Director: Take Shape for Life Program </li></ul>
  2. 2. The Health Coach Business Overview <ul><li>Creating Health for Your Patients and Income for Your Practice </li></ul>
  3. 3. <ul><li>John Lutz, FACHE, FACMPE, MPH </li></ul><ul><li>Lutz HealthCare Consultants LLC </li></ul><ul><li>Take Shape for Life Health Coach </li></ul><ul><li>Former multi-specialty group CEO </li></ul><ul><li>Consultant to Medaxiom </li></ul><ul><li>Consultant to NYSAFP </li></ul><ul><li>Mr. John Lutz </li></ul>Who is Take Shape for Life?
  4. 4. <ul><li>Mark Nelson MD, FACC, MPH. </li></ul><ul><li>Board Certified Cardiologist </li></ul><ul><li>Capital Cardiology Associates </li></ul><ul><li>Director: Wellness Center </li></ul><ul><li>Program Director: Take Shape </li></ul><ul><li>For Life Program </li></ul><ul><li>Global Director: Take Shape for Life </li></ul><ul><li>Dr. Mark Nelson </li></ul>Who is Take Shape for Life?
  5. 6. <ul><li>Beyond Cliff Dwelling: </li></ul><ul><li>Beyond fixing and reacting to disease. </li></ul><ul><li>New Health Professional: </li></ul><ul><li>Prevention </li></ul><ul><li>Healing </li></ul><ul><li>Creating Health </li></ul>The Challenge
  6. 7. Advancing Society and Quality of Life TNT Copyright 1900 1930 1950 1980 2000 2003 2030 Quality of Life Life Expectancy Technology
  7. 8. CURRENT HEALTH PATH Reactive TNT Copyright Optimal Health Non-Sick Sick Time Birth 50 years Medical Focus
  8. 9. HEALTH CARE EXPENDITURE TNT Copyright Optimal Health Non-Sick Sick 50% 45% 5% % Population: 3% 47% 50% % Dollars Spent:
  9. 10. A New Health Path Dr. Wayne Andersen©
  10. 11. A Crisis in America Today <ul><li>2/3rds of adult Americans are overweight </li></ul><ul><li>By 2030 over 86% will be obese or overweight </li></ul><ul><li>Overweight is becoming the #1 preventable disease </li></ul><ul><li>Human and financial costs are enormous </li></ul><ul><li>This challenge has spawned a $57 billion dollar industry </li></ul>TNT Copyright
  11. 12. 1998 Obesity Trends* Among U.S. Adults BRFSS, 1990, 1998, 2006 (*BMI  30, or about 30 lbs. overweight for 5’4” person) 2006 1990 No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
  12. 13. as they are
  13. 14. Source: Mokdad et al., Diabetes Care 2000;23:1278-83; J Am Med Assoc 2001;286:10 . Diabetes Trends* Among Adults in the U.S., (Includes Gestational Diabetes) BRFSS, 1990,1995 and 2001 TNT Copyright 1990 1995 2001
  14. 15. Health Consequences of Obesity <ul><li>Cardiovascular Disease: Coronary Artery Disease, Stroke, Hypertension, </li></ul><ul><li>Heart Failure, Peripheral vascular disease, atrial fibrillation/flutter, myocardial steatosis. </li></ul><ul><li>Metabolic Disease: The Metabolic Syndrome, Type 2 Diabetes Mellitus, Hyperlipidemia, Gout. </li></ul><ul><li>Cancer: Breast, uterus, cervix, colon, kidney, pancreatic, esophageal, prostate, leukemia, lymphoma, multiple myeloma. </li></ul><ul><li>Pulmonary Disease: Asthma, sleep apnea, pulmonary embolism. </li></ul>
  15. 16. Health Consequences of Obesity <ul><li>Renal: Kidney disease, kidney stones. </li></ul><ul><li>Orthopedic Disease: ankles, knees, hips, back, osteoarthritis. </li></ul><ul><li>Gynecologic Disease: PCOS (Polycystic Ovarian Syndrome) Obesity, DM2 and CHD. </li></ul><ul><li>Gastrointestinal: Gallstones, GERD, Cirrhosis, steatosis. </li></ul><ul><li>Venous disease: Blood clots, phlebitis, varicose veins. </li></ul><ul><li>Neurologic: Dementia (Alzheimer’s Disease). </li></ul><ul><li>Birth Defects: Spina bifida, heart defects. </li></ul>
  16. 17. Chronic Prescription Drug Use <ul><li>More than 50% of all insured Americans are taking prescription medicines regularly for chronic health problems: </li></ul><ul><ul><li>Almost two-thirds of women 20 and older. </li></ul></ul><ul><ul><li>One in four children and teenagers. </li></ul></ul><ul><ul><li>52 % of adult men. </li></ul></ul><ul><ul><li>Three out of four people 65 or older. </li></ul></ul><ul><ul><li>Among seniors, 28 % of women and nearly 22 % of men take five or more medicines regularly. </li></ul></ul>TNT Copyright
  17. 20. Habits of Disease
  18. 21. Thriving Non-Sick Sick Disease Unhealthy Optimal Health Daily Choices Habits of Health Habits of Disease +
  19. 22. Is Bariatric Surgery the Answer? No!
  20. 23. Our Obese patients: What to do?
  21. 24. Creating Healthy Patients in My Practice Capital Cardiology Associates, Albany NY Mark Nelson MD, FACC, MPH Director: Take Shape for Life Program
  22. 25.
  23. 26. Paula High Blood Pressure High Cholesterol
  24. 27. Paula lost 35 pounds in 3 months Total Cholesterol: 218 to 126 LDL 149 to 65 HDL 47 to 53 Triglycerides 109 to 40 FBS 107 99 Paula was able to discontinue: Atenolol 25 mg (for High Blood Pressure) Zocor 80mg (for High Cholesterol)
  25. 28. Richie
  26. 29. <ul><li>Richie </li></ul><ul><li>Lost 60 pounds in 10 weeks </li></ul><ul><li>Medications Discontinued: </li></ul><ul><li>Amaryl </li></ul><ul><li>Actos </li></ul><ul><li>Byetta </li></ul><ul><li>Glucophage reduced from 2 grams a day to 500 mg a day </li></ul><ul><li>Altace </li></ul><ul><li>CPAP reduced </li></ul><ul><li>Pain medications: Naprosyn, Lyrica, Lidoderm Patch </li></ul>
  27. 30. Mike and Linda
  28. 31. In 4 months: Linda lost 46 lbs. Mike lost 52 lbs. Linda is off of HCTZ, reduced Crestor dose. Sleep apnea has resolved. Mike is off Aciphex and Nabumetone, reduced Atenolol and Crestor. Was on CPAP for 3 years! No longer needs CPAP.
  29. 32. Theresa
  30. 33. Theresa Lost 40 pounds in 4 months(180 to 140 lbs) From size 16 to size 6/8. Pre-Diabetic: Fasting blood sugar from 116 to 76. Hypertension: Benicar 40mg/day discontinued. Chronic reflux and cough: Aciphex discontinued. Motrin 800 mg/day for chronic joint and back pain; now discontinued. Cholesterol 220mg/dl to 141 mg/dl. LDL 86; HDL up to 50 TG now 43.
  31. 34. Denise
  32. 35. Denise Lost 77 pounds in 6 1/2 months
  33. 36. Steve 60 years old Diabetic Heart Disease High Blood Pressure
  34. 37. <ul><li>Steve </li></ul><ul><li>Lost 50 pounds in 3 months </li></ul><ul><li>Off Metformin </li></ul><ul><li>Off insulin </li></ul><ul><li>Off HCTZ </li></ul><ul><li>Reduced Altace 10 to 2.5 mg </li></ul>
  35. 38. <ul><li>Co-Founder Take Shape for Life </li></ul><ul><li>Medical Director Medifast and Take Shape for Life </li></ul><ul><li>Executive Director The Health Institute </li></ul><ul><li>Board Certified Critical Care Physician </li></ul><ul><li>Leader in Nutritional Intervention and Lifestyle Management </li></ul><ul><li>Author: Habits of Health </li></ul><ul><li>Dr. Wayne Scott Andersen </li></ul>Who is Take Shape for Life?
  36. 39. Our Parent Company, Medifast <ul><li>Leader for over 28 years </li></ul><ul><li>New York Stock Exchange Company </li></ul><ul><li>One of the top 200 small companies (Forbes Oct. 2006) </li></ul><ul><li>FDA-inspected manufacturing facility </li></ul>
  37. 40. Who is Take Shape for Life? Leading Division of Medifast <ul><ul><li>Premier program in America for nutritional weight and disease management </li></ul></ul><ul><ul><li>Portion controlled meal replacements </li></ul></ul><ul><ul><li>Safe, effective, and proven </li></ul></ul><ul><ul><li>Clinical studies at John’s Hopkins and NIH </li></ul></ul><ul><ul><li>Successfully utilized by over 1,000,000 people </li></ul></ul>
  38. 41. Medifast Portion Controlled Meal Replacements <ul><li>Over 60 meals </li></ul><ul><li>Portion Controlled </li></ul><ul><li>High Quality Food </li></ul><ul><li>No stimulants or drugs </li></ul><ul><li>Convenient </li></ul><ul><li>“ Goof proof” </li></ul><ul><li>Cost neutral </li></ul>
  39. 42. What We Provide <ul><ul><li>Helping clients reach a healthy weight </li></ul></ul><ul><ul><li>Teaching habits to support permanent health </li></ul></ul><ul><ul><li>Offering innovative products for reaching and maintaining optimal health </li></ul></ul><ul><ul><li>Providing ongoing support </li></ul></ul>Personal coaching for health and weight management TNT Copyright
  40. 43. Bionetwork Of Health: The Take Shape Model
  41. 44. The Take Shape for Life Solution Our Programs are time tested and proven Success rates are significantly higher We focus on solutions for Optimal Health The key to our effectiveness is our Health Coaches TNT Copyright
  42. 45. The Path to Optimal Physical Health <ul><ul><li>Phase One - Reaching a Healthy Weight </li></ul></ul><ul><ul><li>& </li></ul></ul><ul><ul><li>Phase Two - BeSlim  Forever! </li></ul></ul>
  43. 46. The “5 & 1” Program <ul><li>5 Medifast meals per day </li></ul><ul><li>Plus </li></ul><ul><li>1 “lean and green” meal per day </li></ul><ul><li>Because you eat every 3 hours you won’t be hungry! </li></ul>Phase One
  44. 47. “ Lean & Green” Lean & Green Meal can be eaten any time throughout the day but most common is dinnertime. This meal includes 4-7 oz of lean meat or protein source plus 2 cups of salad and/or vegetables. Vegetarian options.
  45. 48. The “5 & 1” Program <ul><li>Low calorie program (900 to 1000 cal/day) </li></ul><ul><li>Creates a gap between energy required and energy provided causing the body to release fat. </li></ul><ul><li>Patient/client eats 5 Medifast meals per day and one “lean and green” meal </li></ul><ul><li>Patient/client eats every 2 ½ to 3 hrs stabilizing blood sugar levels </li></ul><ul><li>Patient/client is not hungry </li></ul><ul><li>Women lose 2-5 lbs/wk, men 3-7 lbs/wk </li></ul>
  46. 49. Creating the Habits of Health for Life
  47. 50. BeSlim Lifestyle and The Habits of Health <ul><ul><ul><ul><ul><li>B reakfast </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>E xercise </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>S upport </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>L ow fat meals 5 – 6 times a day </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>I ndividual Plan </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>M onitor </li></ul></ul></ul></ul></ul>Phase Two: Maintaining a Healthy Weight for Life
  48. 51. Integrated Personal and On Line Support comes with the Program: (There is no extra charge for these services.) <ul><li>Personal Health Coaching </li></ul><ul><li>Live weekly support calls </li></ul><ul><ul><li>Monday nurses’ call </li></ul></ul><ul><ul><li>Wednesday doctors’ call </li></ul></ul><ul><ul><li>Online support with Support in Motion </li></ul></ul><ul><ul><li>BESLIM Club </li></ul></ul><ul><li>Nutritional Support </li></ul>
  49. 52. New Clients: Variety Pack or “Shape Your Menu.” <ul><li>Very Affordable! BESLIM Club $285 for one month of food and one week free; $1.75 per meal. </li></ul><ul><li>Program is cost-neutral. </li></ul><ul><li>Clients redirect their food dollars from the supermarket to medifast portion controlled replacement meals. </li></ul>
  50. 53. Our Unique Business Model……. <ul><li>Professional coaching services </li></ul><ul><li>Consultative and relational </li></ul><ul><li>A business model that gives people what they really want </li></ul>We have created something that has never been done before TNT Copyright
  51. 54. The Right Compensation Model…. <ul><li>You are paid based on your efforts </li></ul><ul><li>Work towards your financial goals </li></ul><ul><ul><li>Extra income immediately </li></ul></ul><ul><ul><li>Replacement income </li></ul></ul><ul><ul><li>Retirement income </li></ul></ul><ul><ul><li>Financial independence </li></ul></ul><ul><ul><li>Financial and time freedom </li></ul></ul>TNT Copyright
  52. 55. Becoming a Health Coach
  53. 56. <ul><li>Low start up costs </li></ul><ul><li>No inventory </li></ul><ul><li>Low operating costs </li></ul><ul><li>No prior experience necessary </li></ul><ul><li>Complete training and support </li></ul><ul><li>Enjoy tax advantages </li></ul>Becoming a Health Coach TNT Copyright
  54. 57. <ul><li>Independent, flexible </li></ul><ul><li>Earn in proportion to your efforts </li></ul><ul><li>Part-time or full-time income with potential for financial independence </li></ul><ul><li>Repeat income potential </li></ul>Becoming a Health Coach TNT Copyright
  55. 58. Getting Started is Easy! <ul><li>Turn-key operation </li></ul><ul><li>Personalized website </li></ul><ul><li>Client management </li></ul><ul><li>Start immediately </li></ul>TNT Copyright
  56. 59. The Health Coach <ul><li>Perfectly Positioned to lead the Wellness Revolution </li></ul><ul><li>Overweight is a contributing factor to other illnesses </li></ul><ul><li>Many people are looking for a credible, proven, and safe way to lose weight and gain optimal health </li></ul>TNT Copyright
  57. 60. WELLNESS REVOLUTION Wellness Industry $200 billion to One trillion $ by 2012 –Pilser This is the first time in human history where being the master of one’s health, and making health investments daily, is poised to be a dominant societal theme. Margaret Moore TNT Copyright
  58. 61. The Right Compensation……. Note: These are hypothetical examples and are not guarantees or projections of your actual earnings or profits. TNT Copyright
  59. 62. *Actual statistics from June, 2007 Average Monthly Incomes* Heath Advisor $51.96 Fast Track HA $79.39 Senior Advisor $315.34 Manager $782.90 Associate Director $1232.44 Executive Director $3117.36 Top Leaders Monthly Incomes* Regional Director $5052.67 National Director $9737.03 Global Director $16,071.17 Presidential Director $45,125.80
  60. 64. CCA and TSFL <ul><li>Over 1,000 patients/clients on the program. </li></ul><ul><li>Average weight loss 15-20 pounds/month. </li></ul><ul><li>Diseases improving or completely resolving. </li></ul><ul><li>Medications reduced or discontinued. </li></ul><ul><li>In less than 1 year, income generated $120,000. </li></ul><ul><li>Overhead $5,000 </li></ul>
  61. 65. <ul><li>How It Works… </li></ul>
  62. 66. 3 Progressive Competencies TNT Copyright
  63. 67. 2 Business Strategies TNT Copyright Client Focused Client and Health Coach Focused
  64. 68. Strategy One Health Coach Client Focused
  65. 69. Role of a Health Coach <ul><li>Consultants, not sales people </li></ul><ul><li>Coach, support, mentor, encourage, and educate clients </li></ul><ul><li>Success rates are significantly higher </li></ul><ul><li>We teach and train you to be a successful health coach. </li></ul>TNT Copyright
  66. 70. <ul><li>50 Clients ordering per month </li></ul><ul><li>x $250 </li></ul><ul><li>$12,500 Medifast Orders </li></ul><ul><li>x 35% Compliance Fee </li></ul><ul><li>$4375 Gross Monthly Income </li></ul><ul><li>52,500/year + $4000 Consistency Bonus </li></ul><ul><li>$56,500/year Total </li></ul>Health Coach Income TNT Copyright
  67. 71. <ul><li>100 Clients ordering per month </li></ul><ul><li>x $250 </li></ul><ul><li>$25,000 Medifast Orders </li></ul><ul><li>x 35% Compliance Fee </li></ul><ul><li>$8750 Gross Monthly Income </li></ul><ul><li>105,000/year + $4000 Consistency Bonus </li></ul><ul><li>$109,000/year Total </li></ul>Health Coach Income TNT Copyright
  68. 72. Defining the “Work” <ul><li>Develop 30 clients </li></ul><ul><li>Each client requires 7 calls in the first month and 4 calls for the second month and beyond </li></ul><ul><li>Assume 6 calls per month per client </li></ul><ul><li>Assume 5 minutes per call = 30 minutes/client per month </li></ul><ul><li>30 min X 30 clients = 900 minutes/month </li></ul><ul><li>900 minutes  30 days = 30 minutes/day </li></ul>TNT Copyright
  69. 73. What You Earn for 30-60 Min./Day <ul><li>Assume 30 clients X $250/month = $7500 in client orders </li></ul><ul><li>$7500 x 35% = $2625/month </li></ul><ul><li>$2625 x 12 = $31,500/year </li></ul><ul><li>Plus $4000 in Consistency Bonuses ($1000 x 4) </li></ul><ul><li>Total = $35,500/year! </li></ul>TNT Copyright
  70. 74. The limit to Strategy One is that you can run out of time TNT Copyright
  71. 75. Strategy Two Health and Business Coach Client and Health Coach Focused
  72. 76. Organic Growth Outcomes of Proper Coaching TNT Copyright
  73. 77. Role of a Business Coach <ul><li>Mentor </li></ul><ul><li>Train </li></ul><ul><li>Support </li></ul><ul><li>Encourage </li></ul><ul><li>Lead by example </li></ul>TNT Copyright
  74. 78. Time $ Is Lack of Time or Money Limiting You? Using Leverage Trading Time for Money TNT Copyright
  75. 79. <ul><li>If you spend 2 hours /day 5 days a week you’ve invested 10 hours that week . </li></ul><ul><li>You plus 10 Health Coaches each investing 10 hours means your business is now open 110 hours per week . </li></ul>10 Leveraging Time TNT Copyright
  76. 80. Using Leverage in TSFL <ul><li>Similar to the concept of franchising </li></ul><ul><li>A process of duplication </li></ul><ul><li>Enroll Health Coaches </li></ul><ul><li>Develop Teams of Executive Directors </li></ul><ul><li>The more money you help them earn, the more freedom you get </li></ul>TNT Copyright
  77. 81. Simple Steps <ul><li>Reach Senior Advisor </li></ul><ul><li>Reach Executive Director </li></ul><ul><li>Develop Teams of Executive Directors </li></ul>TNT Copyright
  78. 82. Reach Senior Advisor <ul><li>Five clients or Health Coaches and a total of $1000 or more in volume </li></ul><ul><li>Average 1 st order is $275 - $300 </li></ul>TNT Copyright SA C C C C C
  79. 83. Reach Executive Director 25 -30 Personal Clients OR 5 Senior Advisor Teams TNT Copyright SA SA SA SA SA ED ED
  80. 84. Develop Teams of Executive Directors TNT Copyright YOU ED ED ED ED ED ED ED ED ED ED ED
  81. 85. ED $25,090/mo X 12 $301,080/year What $300,000/yr Looks Like 40 ED’s TNT Copyright ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED ED Global Director ED ED ED ED ED
  82. 86. Team Income Will Exceed Client Support Income Over Time TNT Copyright Income Time Team Income Client Support Income
  83. 87. A New Era for Health Care: Creating Health TSFL is Growing 10% per month in a Recession Economy!!! TNT Copyright
  84. 88. TSFL is Poised for Growth! <ul><li>Currently there are approximately 3000 Health Coaches in America </li></ul><ul><li>By 2012 there will be 80,000 </li></ul><ul><li>4 million healthier Americans </li></ul><ul><li>$1 Billion per year in revenue </li></ul>TNT Copyright
  85. 89. TSFL 5-year Growth Chart Volume ($100,000’s) 1000 900 800 700 600 500 400 300 200 100 One Billion Dollars a Year 2007 2008 2009 2010 2011 2012 TNT Copyright
  86. 90. Where Do You Go From Here? <ul><ul><li>Ask yourself: </li></ul></ul><ul><ul><li>“ Are there needs in my life that require additional time or money?” </li></ul></ul><ul><ul><li>“ Do I want what Take Shape for Life offers?” </li></ul></ul><ul><ul><li>“ Do I want to be part of something big?” </li></ul></ul><ul><ul><li>“ Can I see myself doing this?” </li></ul></ul>TNT Copyright
  87. 91. If the answers are yes… <ul><li>Begin the TSFL Optimal Health Program </li></ul><ul><li>Order your Career Builders Information </li></ul><ul><li>Work closely with your Health Coach to follow the business plan set in front of you </li></ul><ul><li>Be prepared for Success </li></ul>TNT Copyright
  88. 92. A New Era for Health Care: Creating Health <ul><li>For Our Patients </li></ul><ul><li>For Your Practice </li></ul><ul><li>For Yourself </li></ul>
  89. 93. Thank You
  90. 94. John Lutz FACHE, FACMPE Lutz Healthcare Consultants, LLC [email_address] 518 944-4429