2. INTRODUCTION This project is based on the survey of the students life style and health. Marketing has redefined not only the value definition, but it has changed the lifestyle of the society by creating need for products and services which were till now not required. There has been considerable impact on the lifestyle and health of the Indian consumers with regard to their eating Fast Foods. Changing psychographics have led to redefinition of the society's needs and even though with more options for convenience products, the effect on health relate issues cannot be ignored.
21. Impact of Fast Food: It is difficult to provide a qualitative distinction between fast food and traditional food. The best way to distinguish the fast foods is to use the formal characteristics: Time required--- Those who eat fast foods do not want to spend a lot of time selecting and eating, and if necessary will eat standing or walking.
22. The variety of foods and beverages is usually limited to pizzas, hamburgers, hotdogs, sandwiches, French fries, coffees and cold drinks
23. TO BE COND…………… Snack stands with counters or a pair of stand up table so that customers can purchase the food items while strolling on the road side. Large food chains are subject to strict regulations and inspections concerning the nutritional compositions of their product line and hygiene. In recent times fast foods has been under sharp criticism due to:
24. Children prefer to eat fast food and cold drinks and it is causing concern because it has lead to severe problems like diabetes, increase in obesity, problems related to blood pressure etc. in children. Sweetened drinks supply unnecessary calories in the form of sugar and it leads to various health related problems.ii. A direct consequence of unbalanced and fat rich food, low in nutritive fibres can lead to constipation and reflux
25. Reasons for changes in Society's Lifestyle As marketer, one needs to identify the reasons for the shift in tastes and preferences of consumers from traditional and conservative looking product lines to more varied, modern and liberal assortment of commodities:; a few critical aspects can be enumerated: Shift from joint families to nuclear households. Increase in the number of workingwomen and a growing realization amongst women to carve a career along with a family. A growing tendency to spend on fashions, health, fitness. Education and more importantly 'self'. This indulgence may be attributed to increase in income levels and also independence from parental pressures.
26. SUGGESTION Exercise daily Eat more fruit and salad Avoid eating junk foods Early to bed, early to rise Instead of brand we should go for quality
27. CONCLUSION It is a bitter truth to swallow: About every fourth person on the earth is too fat. Obesity is fast becoming one of the world's leading reasons why people die. This outbreak of girth is occurring just as doctors are wining the fight against a number of vexing diseases. Already, a third of all deaths globally are from ailments linked to weight, lack of exercise and smoking. As India fights to wipe out malnutrition, its urban elite is facing its own crisis due to sedentary lifestyles and fatty cuisines. At least now we should wake up to the realization and should take care about our health
