Stephen Croome's presentation, prepared for the Authority 2.0 conference- http://eventwith.me/authority2 .
Unfortunately, Stephen was ill on the day, and unable to travel to the event.
2. In social media, go out there and be
ground breaking, because if we don't we're
never going to move on"
Assistant Chief Constable Gordon Scobbie
Pick your personal Web 2.0 subtitle as appropriate
• And this is the story of why I disagree
• And this is the story of why I agree
• And this is the story of why I disagree and agree
• And this is the story of why I agree but we mean
different things
4. WMPolice – they’re ok
• Has a facebook page – its ok
• Has a twitter page – its ok
• Has a youtube channel – its ok
• Facebook, twitter, youtube – low up keep, low
risk, useful enough and its what people expect
• However, to move on from 1 way communication
to the next level of engagement, you need a big
leap forward in understanding and commitment
5. A story
• Client comes to me with $30 000 and a new
product to promote
• I say you are likely to get $100 000 in sales.
BUT if you spent that $30 000 on testing, UX
design and data analysis you would make
$500 000 from your existing products
• Client says: just promote the new product
6. Stop listening to hippos and start
listening to spiders
• What this means – data driven decision
making
• Your customers will tell you their needs if you
listen and understand
• How do you listen?
• How do you understand?
• What do you do next?
8. Pity its broken
Your views no longer count. It’s a done deal
that neighbourhood page no longer exists.
that neighbourhood page no longer exists.
that neighbourhood page no longer exists.
Pdfs give me pop ups that look like errors
Pdfs give me pop ups that look like errors
This one exists
that neighbourhood page no longer exists.
16. So how do you be groundbreaking?
• First and foremost: be a reliable information
source
• FIX your website
• PUT better content on it
• Write content for spiders and people
• Understand what people put in your search box
• Make someone responsible for delivering a
bloody good information source, give them the
resources to do it and then get out of their way