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Gov delivery nov_2013

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Gov delivery nov_2013

  1. 1. GOV.UK, user needs and communicating at scale Neil William Product Manager, GOV.UK Government Digital Service Cabinet Office @neillyneil
  2. 2. 1. GOV.UK @neillyneil GDS
  3. 3. 1. GOV.UK 2. User needs @neillyneil GDS
  4. 4. 1. GOV.UK 2. User needs 3. Communicating at scale @neillyneil GDS
  5. 5. 1. GOV.UK @neillyneil GDS
  6. 6. @neillyneil GDS
  7. 7. @neillyneil GDS
  8. 8. @neillyneil GDS
  9. 9. @neillyneil GDS
  10. 10. @neillyneil GDS
  11. 11. @neillyneil GDS
  12. 12. 1. GOV.UK 2. User needs @neillyneil GDS
  13. 13. @neillyneil GDS
  14. 14. @neillyneil GDS
  15. 15. As a __________________ I need to ______________ So that ________________ @neillyneil GDS
  16. 16. 43rd most visited site by UK web users @neillyneil GDS
  17. 17. www.gov.uk/performance @neillyneil GDS
  18. 18. @neillyneil GDS
  19. 19. @neillyneil GDS
  20. 20. How government works What government is doing How to get involved @neillyneil GDS
  21. 21. www.gov.uk/performance @neillyneil GDS
  22. 22. @neillyneil GDS
  23. 23. @neillyneil GDS
  24. 24. Departments and policy 70,000 published pages 1,000 publishers* 145 new/updated pages per day * and thousands more joining soon @neillyneil GDS
  25. 25. @neillyneil GDS
  26. 26. As a user interested in government activity relating to [policy/topic/organisation X] I need to read relevant ministerial speeches, So that I know the latest position and can see what’s been issued as public record @neillyneil GDS
  27. 27. No such thing as a ‘general page’ on GOV.UK @neillyneil GDS
  28. 28. 45,000 content items migrated 92,000 content items archived @neillyneil GDS
  29. 29. 1. GOV.UK 2. User needs 3. Communicating at scale @neillyneil GDS
  30. 30. 1. Collaboration 2. Notification @neillyneil GDS
  31. 31. @neillyneil GDS
  32. 32. @neillyneil GDS
  33. 33. “What is the government’s policy on Afghanistan?” @neillyneil GDS
  34. 34. @neillyneil GDS
  35. 35. @neillyneil GDS
  36. 36. @neillyneil GDS
  37. 37. @neillyneil GDS
  38. 38. @neillyneil GDS
  39. 39. @neillyneil GDS
  40. 40. @neillyneil GDS
  41. 41. @neillyneil GDS
  42. 42. @neillyneil GDS
  43. 43. @neillyneil GDS
  44. 44. @neillyneil GDS
  45. 45. @neillyneil GDS
  46. 46. @neillyneil GDS
  47. 47. @neillyneil GDS
  48. 48. @neillyneil GDS
  49. 49. @neillyneil GDS
  50. 50. 1. Collaboration 2. Notification @neillyneil GDS
  51. 51. As a user interested in government activity relating to [policy/topic/organisation X], I need to get emails notifying me about new or updated content relevant to my interests, So that I don’t have to keep checking the website @neillyneil GDS
  52. 52. Interest in a whole organisation @neillyneil GDS
  53. 53. Interest in a whole topic @neillyneil GDS
  54. 54. Interest in a specific policy @neillyneil GDS
  55. 55. Interest in a specific combination of format, topic and organisation @neillyneil GDS
  56. 56. @neillyneil GDS
  57. 57. @neillyneil GDS
  58. 58. @neillyneil GDS
  59. 59. All consultations about borders and immigration from Home Office @neillyneil GDS
  60. 60. All consultations about borders and immigration from Home Office relevant to local authorities @neillyneil GDS
  61. 61. Country specific travel advice (eg 16 alerts sent about Philippines following Typhoon Haiyan) @neillyneil GDS
  62. 62. 7,415 topic lists 250,000 subscribers (>2m subscriptions) 20-30m messages/month 6th top referrer to GOV.UK @neillyneil GDS
  63. 63. 15% immediate 85% weekly or daily digest @neillyneil GDS
  64. 64. How do we know if we’re meeting users’ needs? @neillyneil GDS
  65. 65. As a user interested in government activity relating to [policy/topic/organisation X], I need to get emails notifying me about new or updated content relevant to my interests, So that I don’t have to keep checking the website @neillyneil GDS
  66. 66. (that‘s a government need, not a user need) @neillyneil GDS
  67. 67. ....it’s just very annoying @neillyneil GDS
  68. 68. ...so our aim is to provide a useful service, by helping the people who want email alerts to get Exactly the emails they need and no more @neillyneil GDS
  69. 69. Future plans: •Measure and iterate •Better designs for email output @neillyneil GDS
  70. 70. User needs + collaboration + notification = better signal to noise ratio @neillyneil GDS
  71. 71. @neillyneil GDS
  72. 72. Neil Williams Product Manager, GOV.UK Government Digital Service @neillyneil

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