GovMetric is a widely used solution for collecting customer feedback across multiple channels in local governments. It has become the de facto standard in the UK and Netherlands. Over 15 million UK citizens are regularly exposed to GovMetric's trademarked smiley faces. While GovMetric provides consistent surveying, it also offers customized surveys to gain more insight. The document discusses how GovMetric can integrate with other systems to measure customer feedback on various government services and channels.