The social network effect of the web have been amplified by the emergence of the web 2.0 . Dedicated online platforms such as Facebook and Myspace now provide huge amounts of structured social network data to exploit.
Social media conclusion « Is it a fact -- or have I dreamt it -- that, by means of electricity, the world of matter has become a great nerve, vibrating thousands of miles in a breathless point of time? » [Nathaniel Hawthorne]
2 billion internet users http://www.internetworldstats.com/
The Razorfish Social Influence Marketing Report
“ Creating products and services that satisfy customers begins with obtaining the opinions and desires of customers” http://www.nec.co.jp/cs/en/voice.html
“ Creating products and services that satisfy customers begins with obtaining the opinions and desires of customers” http://www.nec.co.jp/cs/en/voice.html Social medias Looks like as social as the web !
Contribution can be sparked by a desire for public recognition, like Amazon’s badge for a “top 1,000 reviewer,” or for the admiration of peers: Wikipedia articles carry no authorship credit, yet authors earn the respect of other contributors.