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Social media course conclusion 2010 2011

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Conclusion of the social media course 2010-2011

Conclusion of the social media course 2010-2011

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  • The social network effect of the web have been amplified by the emergence of the web 2.0 . Dedicated online platforms such as Facebook and Myspace now provide huge amounts of structured social network data to exploit.
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    • 1. Social media conclusion « Is it a fact -- or have I dreamt it -- that, by means of electricity, the world of matter has become a great nerve, vibrating thousands of miles in a breathless point of time? » [Nathaniel Hawthorne]
    • 2. 2 billion internet users http://www.internetworldstats.com/
    • 3. Trillion of web pages in 2009
    • 4. social media landscape
    • 5. Katie Laird – The social Media for business
    • 6.
      • img workPraticeEvolution.PNG
      Katie Laird – The social media for business
    • 7.
      • anytime
      anywhere
    • 8. brands used to control communication about them…
    • 9. … due to their strategic position in the information flow Message
    • 10. but we filled structural holes… Message
    • 11. … which weakened brand voice... Message
    • 12. … and empowered costumers ! Message
    • 13. new communication  networking
    • 14. [Social media for business]
    • 15. [Social media for business]
    • 16. [Social media for business]
    • 17. [Social media for business]
    • 18. [Social media for business]
    • 19. [Social media for business]
    • 20. [Social media for business]
    • 21. you are here
    • 22. google gold triangle
      • and you should be there
    • 23. become visible + +
    • 24. reputation management?
      • they talk about you…
    • 25. how to prevent this?
    • 26. listen
    • 27. select
      • Pareto: 80% of the effects come from 20% of the causes
    • 28. answer
    • 29. join the conversation
    • 30. Build your community
    • 31. Define your community
    • 32. Join your community networks etc.
    • 33. Locate and contact its members
    • 34. develop relationships with influencers
    • 35. The Razorfish Social Influence Marketing Report
    • 36. “ Creating products and services that satisfy customers begins with obtaining the opinions and desires of customers” http://www.nec.co.jp/cs/en/voice.html
    • 37. “ Creating products and services that satisfy customers begins with obtaining the opinions and desires of customers” http://www.nec.co.jp/cs/en/voice.html Social medias Looks like as social as the web !
    • 38. harness the mass!
    • 39. Contribution System A method, usually internet-based, by which contributions are aggregated and automatically converted into something useful to them or others.
    • 40. Who?
      • The users can be customers, sales prospects, employees, stakeholders, partners – or even people with no previous connection to the company.
      • Each contributor can provide its own point of view depending of its needs and constrains.
    • 41. example of contribution systems
    • 42.  
    • 43.  
    • 44.  
    • 45.  
    • 46.  
    • 47.  
    • 48. social tagging folks the mass of users to organize the mass of data onomy
    • 49.  
    • 50.  
    • 51. Why people contribute?
    • 52. I'm contributing?
    • 53. Practical Solutions
    • 54. Social Reward Many systems provide the benefits of interaction with others: being part of a community with a common interest, generating business prospects, playing, etc.
    • 55. Reputation
      • Contribution can be sparked by a desire for public recognition, like Amazon’s badge for a “top 1,000 reviewer,” or for the admiration of peers: Wikipedia articles carry no authorship credit, yet authors earn the respect of other contributors.
    • 56. Self-expression
    • 57. Altruism
    • 58. Type of Contribution? [Harvard business review]
    • 59.  
    • 60. word of mouth
    • 61. how to make them spread your message? [Social media for business]
    • 62. Viral video "A viral video is one that becomes that become popular through the process of internet sharing, typically through video sharing websites and email" Wikipedia
    • 63. low cost visibility
      • http://www.youtube.com/watch?v=S1ZZreXEqSY
      how many for the same audience on traditional medias?
    • 64. Viral games
      • http://www.youtube.com/user/tippexperience
    • 65. insert viral emotions
    • 66. So make it social!
    • 67. ROI?
    • 68. cost 0$
    • 69. (incredibly) low barrier to entry Katie Laird – the social media for business
    • 70. main cost is human resources
    • 71. benefits
    • 72. enterprise 2.0 "the use of emergent social software platforms within companies, or between companies and their partners or customers" [Mc Afee 2006]
    • 73. "emergent social software platforms"
      • "digital environments in which contributions and interactions" are:
      • "globally visible and persistent over time"
      • performed with social softwares that "enable people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities"
      • emergent, freeform, with "patterns and structure inherent in people’s interactions".
      • [Mc Afee 2009]
    • 74. "The Intranet tends to follow trends from the web, and social networking is no exception" [Nielsen Norman Group 2009]
    • 75. "It's better to structure information according to how people use it, rather than what department owns it" [Jakob Nielsen 2009]
    • 76. Leverage social links
      • Wiki, online office suites :
      • collaboration
      • productivity
      • agility
      • social networking service:
      • link maintenance
      • non-redundant information
      • network bridging
      • blog, social bookmarking:
      • efficient search
      • link formation
      • collective intelligence
    • 77.
      • In the social web
      Welcome
    • 78. next stop: linked data on the web 2010: 24 billion triples! 2008 2009
    • 79. data augmented documents
    • 80. data augmented reality
    • 81. enable applications to augment consumer reality and documents with YOUR DATA Open and link your data!
    • 82. twitter.com/ ereteog
      • [email_address] reteo.net
      slideshare.net/ ereteog

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