The social network effect of the web have been amplified by the emergence of the web 2.0 . Dedicated online platforms such as Facebook and Myspace now provide huge amounts of structured social network data to exploit.
Transcript of "Social media course conclusion 2010 2011"
Social media conclusion « Is it a fact -- or have I dreamt it -- that, by means of electricity, the world of matter has become a great nerve, vibrating thousands of miles in a breathless point of time? » [Nathaniel Hawthorne]
2 billion internet users http://www.internetworldstats.com/
The Razorfish Social Influence Marketing Report
“ Creating products and services that satisfy customers begins with obtaining the opinions and desires of customers” http://www.nec.co.jp/cs/en/voice.html
“ Creating products and services that satisfy customers begins with obtaining the opinions and desires of customers” http://www.nec.co.jp/cs/en/voice.html Social medias Looks like as social as the web !
Contribution System A method, usually internet-based, by which contributions are aggregated and automatically converted into something useful to them or others.
Who? <ul><li>The users can be customers, sales prospects, employees, stakeholders, partners – or even people with no previous connection to the company. </li></ul><ul><li>Each contributor can provide its own point of view depending of its needs and constrains. </li></ul>
Social Reward Many systems provide the benefits of interaction with others: being part of a community with a common interest, generating business prospects, playing, etc.
Reputation <ul><li>Contribution can be sparked by a desire for public recognition, like Amazon’s badge for a “top 1,000 reviewer,” or for the admiration of peers: Wikipedia articles carry no authorship credit, yet authors earn the respect of other contributors. </li></ul>
enterprise 2.0 "the use of emergent social software platforms within companies, or between companies and their partners or customers" [Mc Afee 2006]
"emergent social software platforms" <ul><li>"digital environments in which contributions and interactions" are: </li></ul><ul><li>"globally visible and persistent over time" </li></ul><ul><li>performed with social softwares that "enable people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities" </li></ul><ul><li>emergent, freeform, with "patterns and structure inherent in people’s interactions". </li></ul><ul><li>[Mc Afee 2009] </li></ul>
"The Intranet tends to follow trends from the web, and social networking is no exception" [Nielsen Norman Group 2009]
"It's better to structure information according to how people use it, rather than what department owns it" [Jakob Nielsen 2009]