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Social media conclusion « Is it a fact -- or have I dreamt it -- that, by means of electricity, the world of matter has be...
2 billion internet users http://www.internetworldstats.com/
Trillion of web pages in 2009
social media landscape
Katie Laird –  The social Media for business
<ul><li>img workPraticeEvolution.PNG </li></ul>Katie Laird –  The social media for business
<ul><li>anytime </li></ul>anywhere
brands used to control communication about them…
…  due to their strategic position in the information flow Message
but we filled structural holes… Message
…  which weakened brand voice... Message
…  and empowered costumers ! Message
new communication    networking
[Social media for business]
[Social media for business]
[Social media for business]
[Social media for business]
[Social media for business]
[Social media for business]
[Social media for business]
you are here
google gold triangle <ul><li>and you should be there </li></ul>
become visible + +
reputation management?  <ul><li>they talk about you… </li></ul>
how to prevent this?
listen
select <ul><li>Pareto: 80% of the effects come from 20% of the causes  </li></ul>
answer
join the conversation
Build your community
Define your community
Join your community networks etc.
Locate and contact its members
develop relationships  with influencers
The Razorfish Social Influence Marketing Report
“ Creating products and services that satisfy customers begins with obtaining the opinions and desires of customers” http:...
“ Creating products and services that satisfy customers begins with obtaining the opinions and desires of customers” http:...
harness the mass!
Contribution System A method, usually internet-based, by which contributions are aggregated and automatically converted in...
Who? <ul><li>The  users  can be customers, sales prospects, employees, stakeholders, partners – or even people with no pre...
example of contribution systems
 
 
 
 
 
 
social  tagging folks the mass of users to organize the mass of data onomy
 
 
Why people contribute?
I'm contributing?
Practical Solutions
Social Reward Many systems provide the benefits of interaction with others: being part of a community with a common intere...
Reputation <ul><li>Contribution can be sparked by a desire for public recognition, like Amazon’s badge for a “top 1,000 re...
Self-expression
Altruism
Type of Contribution? [Harvard business review]
 
word of mouth
how to make them spread your message? [Social media for business]
Viral video &quot;A viral video is one that becomes  that become popular through the process of internet sharing, typicall...
low cost visibility <ul><li>http://www.youtube.com/watch?v=S1ZZreXEqSY </li></ul>how many for the same audience on traditi...
Viral games <ul><li>http://www.youtube.com/user/tippexperience   </li></ul>
insert viral emotions
So make it social!
ROI?
cost 0$
(incredibly) low barrier to entry Katie Laird – the social media for business
main cost is human resources
benefits
enterprise 2.0 &quot;the use of emergent social software platforms within companies, or between companies and their partne...
&quot;emergent social software platforms&quot; <ul><li>&quot;digital environments in which contributions and interactions&...
&quot;The Intranet tends to follow trends from the web, and social networking is no exception&quot;  [Nielsen Norman Group...
&quot;It's better to structure information according to how people use it, rather than what department owns it&quot; [Jako...
Leverage social links <ul><li>Wiki, online office suites :  </li></ul><ul><li>collaboration </li></ul><ul><li>productivity...
<ul><li>In the social web </li></ul>Welcome
next stop: linked data on the web 2010: 24 billion triples! 2008 2009
data augmented documents
data augmented reality
enable applications to  augment   consumer  reality and  documents   with  YOUR DATA Open and link your data!
twitter.com/ ereteog <ul><li>[email_address] reteo.net </li></ul>slideshare.net/ ereteog
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Social media course conclusion 2010 2011

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Conclusion of the social media course 2010-2011

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  • The social network effect of the web have been amplified by the emergence of the web 2.0 . Dedicated online platforms such as Facebook and Myspace now provide huge amounts of structured social network data to exploit.
  • Transcript of "Social media course conclusion 2010 2011"

    1. 1. Social media conclusion « Is it a fact -- or have I dreamt it -- that, by means of electricity, the world of matter has become a great nerve, vibrating thousands of miles in a breathless point of time? » [Nathaniel Hawthorne]
    2. 2. 2 billion internet users http://www.internetworldstats.com/
    3. 3. Trillion of web pages in 2009
    4. 4. social media landscape
    5. 5. Katie Laird – The social Media for business
    6. 6. <ul><li>img workPraticeEvolution.PNG </li></ul>Katie Laird – The social media for business
    7. 7. <ul><li>anytime </li></ul>anywhere
    8. 8. brands used to control communication about them…
    9. 9. … due to their strategic position in the information flow Message
    10. 10. but we filled structural holes… Message
    11. 11. … which weakened brand voice... Message
    12. 12. … and empowered costumers ! Message
    13. 13. new communication  networking
    14. 14. [Social media for business]
    15. 15. [Social media for business]
    16. 16. [Social media for business]
    17. 17. [Social media for business]
    18. 18. [Social media for business]
    19. 19. [Social media for business]
    20. 20. [Social media for business]
    21. 21. you are here
    22. 22. google gold triangle <ul><li>and you should be there </li></ul>
    23. 23. become visible + +
    24. 24. reputation management? <ul><li>they talk about you… </li></ul>
    25. 25. how to prevent this?
    26. 26. listen
    27. 27. select <ul><li>Pareto: 80% of the effects come from 20% of the causes </li></ul>
    28. 28. answer
    29. 29. join the conversation
    30. 30. Build your community
    31. 31. Define your community
    32. 32. Join your community networks etc.
    33. 33. Locate and contact its members
    34. 34. develop relationships with influencers
    35. 35. The Razorfish Social Influence Marketing Report
    36. 36. “ Creating products and services that satisfy customers begins with obtaining the opinions and desires of customers” http://www.nec.co.jp/cs/en/voice.html
    37. 37. “ Creating products and services that satisfy customers begins with obtaining the opinions and desires of customers” http://www.nec.co.jp/cs/en/voice.html Social medias Looks like as social as the web !
    38. 38. harness the mass!
    39. 39. Contribution System A method, usually internet-based, by which contributions are aggregated and automatically converted into something useful to them or others.
    40. 40. Who? <ul><li>The users can be customers, sales prospects, employees, stakeholders, partners – or even people with no previous connection to the company. </li></ul><ul><li>Each contributor can provide its own point of view depending of its needs and constrains. </li></ul>
    41. 41. example of contribution systems
    42. 48. social tagging folks the mass of users to organize the mass of data onomy
    43. 51. Why people contribute?
    44. 52. I'm contributing?
    45. 53. Practical Solutions
    46. 54. Social Reward Many systems provide the benefits of interaction with others: being part of a community with a common interest, generating business prospects, playing, etc.
    47. 55. Reputation <ul><li>Contribution can be sparked by a desire for public recognition, like Amazon’s badge for a “top 1,000 reviewer,” or for the admiration of peers: Wikipedia articles carry no authorship credit, yet authors earn the respect of other contributors. </li></ul>
    48. 56. Self-expression
    49. 57. Altruism
    50. 58. Type of Contribution? [Harvard business review]
    51. 60. word of mouth
    52. 61. how to make them spread your message? [Social media for business]
    53. 62. Viral video &quot;A viral video is one that becomes that become popular through the process of internet sharing, typically through video sharing websites and email&quot; Wikipedia
    54. 63. low cost visibility <ul><li>http://www.youtube.com/watch?v=S1ZZreXEqSY </li></ul>how many for the same audience on traditional medias?
    55. 64. Viral games <ul><li>http://www.youtube.com/user/tippexperience </li></ul>
    56. 65. insert viral emotions
    57. 66. So make it social!
    58. 67. ROI?
    59. 68. cost 0$
    60. 69. (incredibly) low barrier to entry Katie Laird – the social media for business
    61. 70. main cost is human resources
    62. 71. benefits
    63. 72. enterprise 2.0 &quot;the use of emergent social software platforms within companies, or between companies and their partners or customers&quot; [Mc Afee 2006]
    64. 73. &quot;emergent social software platforms&quot; <ul><li>&quot;digital environments in which contributions and interactions&quot; are: </li></ul><ul><li>&quot;globally visible and persistent over time&quot; </li></ul><ul><li>performed with social softwares that &quot;enable people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities&quot; </li></ul><ul><li>emergent, freeform, with &quot;patterns and structure inherent in people’s interactions&quot;. </li></ul><ul><li>[Mc Afee 2009] </li></ul>
    65. 74. &quot;The Intranet tends to follow trends from the web, and social networking is no exception&quot; [Nielsen Norman Group 2009]
    66. 75. &quot;It's better to structure information according to how people use it, rather than what department owns it&quot; [Jakob Nielsen 2009]
    67. 76. Leverage social links <ul><li>Wiki, online office suites : </li></ul><ul><li>collaboration </li></ul><ul><li>productivity </li></ul><ul><li>agility </li></ul><ul><li>social networking service: </li></ul><ul><li>link maintenance </li></ul><ul><li>non-redundant information </li></ul><ul><li>network bridging </li></ul><ul><li>blog, social bookmarking: </li></ul><ul><li>efficient search </li></ul><ul><li>link formation </li></ul><ul><li>collective intelligence </li></ul>
    68. 77. <ul><li>In the social web </li></ul>Welcome
    69. 78. next stop: linked data on the web 2010: 24 billion triples! 2008 2009
    70. 79. data augmented documents
    71. 80. data augmented reality
    72. 81. enable applications to augment consumer reality and documents with YOUR DATA Open and link your data!
    73. 82. twitter.com/ ereteog <ul><li>[email_address] reteo.net </li></ul>slideshare.net/ ereteog
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