A master can teach many things.But the most important lesson fora ninja is to learn oneself.
Eurovision in numbers• European song competition• 39 countries• One of the most watched non-sporting events in the world, withaudience ﬁgures having been quotedin recent years as anything between100 million and 600 millioninternationally.
Results• 3rd place• 150K new Facebook likes• 25K Twitter followers• more than 10 million views on Youtube
Digital Marketing LoopPLAN DELIVER MEASURE OPTIMIZE1 2 3 4Trial and Error
Old Spice campaign in numbers• PR impressions were estimated byMcBeth, at the time of the interview, at1-1.5 billion.• Facebook fans grew by 118%• YouTube subscribers grew 227%• Twitter followers saw the biggest bump at2,800% growth
Old Spice body wash sales haveincreased 107% in the past month inpart thanks to that social mediamarketing campaign.