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Digital marketing ninjutsu
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  • If I teach you some basic concepts and you add some imagination to that, you can achieve anything you want
  • If Mariam does something for my campaign it will be exposed to 800 people
  • If I teach you some basic concepts and you add some imagination to that, you can achieve anything you want

Transcript

  • 1. A master can teach many things.But the most important lesson fora ninja is to learn oneself.
  • 2. Eurovision in numbers•  European song competition•  39 countries•  One of the most watched non-sporting events in the world, withaudience figures having been quotedin recent years as anything between100 million and 600 millioninternationally.
  • 3. Results•  3rd place•  150K new Facebook likes•  25K Twitter followers•  more than 10 million views on Youtube
  • 4. Digital Marketing LoopPLAN DELIVER MEASURE OPTIMIZE1 2 3 4Trial and Error
  • 5. PLAN1
  • 6. GOAL:We wantpeopleto talkabout us
  • 7. GOAL:We wantpeopleto talkabout usCHANNELSHow do we wantto do thatMagazinesSocialMobile…
  • 8. GOAL:We wantpeopleto talkabout usCHANNELSHow do we wantto do thatMagazinesSocialMobile…ADVERTISINGEMAIL CAMPAIGNMOBILE APPSOCIAL MEDIAWEB SITEFacebook AdsGoogle AdsBannersBlogFacebook PageTwitterYoutubeBlogFacebook PageTwitterYoutube
  • 9. DELIVER2
  • 10. How to create contentthat sticks?
  • 11. 1111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111
  • 12. Reasons we share
  • 13. It makes us stop and think
  • 14. It’s embarassing
  • 15. It will make someone smile
  • 16. Social capital is a qualityderived from the structureof an individual’s networkrelationships
  • 17. Meet Mariam233connections669friends136followers115people in circles
  • 18. 300Klikes6.2Mfollowers
  • 19. Old Spice campaign in numbers•  PR impressions were estimated byMcBeth, at the time of the interview, at1-1.5 billion.•  Facebook fans grew by 118%•  YouTube subscribers grew 227%•  Twitter followers saw the biggest bump at2,800% growth
  • 20. Old Spice body wash sales haveincreased 107% in the past month inpart thanks to that social mediamarketing campaign.
  • 21. It’s not about you, it’sabout them
  • 22. Grand Coffee Facebook App•  2 months later–  45K active users–  250K wall posts–  420 houses built10.000 new likes
  • 23. Digital is a targetingheaven
  • 24. QUESTION:How many engaged girlsbetween 24 and 36 livein San Francisco?
  • 25. Smart Targeting•  Lots of possibilities–  Geotargeting–  Targeting by age–  By Sex–  By Interests–  By Statussa•  Different formats–  Standard–  Like the page–  Sponsored stories
  • 26. Mobile AppsGoogle Ads
  • 27. Get the most out of eachand every channel
  • 28. Niikka.com600friends138followers55pinners
  • 29. Integration level - insane J•  Twitter + TV•  Youtube + Facebook + Twitter– Description, annonations•  Facebook + Twitter + Youtube– Involver.com•  Blog + Facebook + Twitter•  Mobile + Youtube + Soundcloud
  • 30. #HASHTAGS•  #europesma•  #dopobede
  • 31. You should know by now•  What is social capital•  Why people share•  How to create a targeted campaign•  How to get the most out of thecampaign
  • 32. MEASURE3
  • 33. Are you good with numbers?2 < 3
  • 34. Why would you use any of thesetactics?CAC tactic1 < CAC tactic2
  • 35. Basic Concepts•  Pageviews•  Pageviews/Visit ratio•  Time on page•  Click through rate•  Banner Blindness
  • 36. Analytics Demo
  • 37. Evernote Demo•  Love Evernote•  Use it at schoola lot•  Meetup wasabout to come…
  • 38. OPTIMIZE4
  • 39. Digital Marketing LoopPLAN DELIVER MEASURE OPTIMIZE1 2 3 4Trial and Error
  • 40. A master can teach many things.But the most important lesson fora ninja is to learn oneself.
  • 41. Thank You!•  Nebojsa Radovic•  nebojsa@radovic.info•  Twitter.com/eniac•  Facebook.com/eniacman