2. 1. Gender
Male
Female
The majority of the people we interviewed are male.
We did not find any connection to other answers
provided in the questionnaire, but we will however
take into account that many music videos attract a
male audience by including attractive women.
3. 2. Age
0-15
16-30
31-50
50+
We found that the majority of the people who
responded to the questionnaire were 50+,
suggesting that they have grown up with soul music,
however we also found that a younger audience do
listen to soul music.
4. 3. Hobbies
The hobbies are varied, but there are two findings
which are of particular importance; the first was a
majority of the people who said one of their hobbies
is listening to music were mostly the younger
audience, suggesting they listen to the radio more
and therefore are exposed to different varieties of
music. The second was that the people who said
that their hobbies included reading were mostly the
older audience. Both of these findings will be taken
into account when we will be producing the pitch
for our digipack and advert.
5. 4. Expectations of
a soul video
The responses to this question varied. Many of the
women who responded to this questionnaire said that
they expect a narrative storyline with the main artist as
the focus throughout most of the music video, connoting
a gender stereotype of women having a more fairytale
story view on life. The answers, however, for men were
different in which they expected a soul music video to
feature attractive women. The only expectation that men
and women both had is the main artist being the focus of
the music video.
6. 5. Time spent
listening to soul
Once a
week
Once a
month
Once a year
There was a correlation within the results from this
question and the second. We discovered that those
who are 50+ are the ones who listen to soul music
once a week, suggesting that they still enjoy older
artists but possibly newer more modern soul music.
7. 6. Attractions to a
band/artist
From the questionnaire, we found that the majority
were attracted to a band/artist through what they
look like, suggesting that the older and younger
audience both have similar views of the stereotypes
of different genres of music.
8. 7. Hearing about
new music
Magazine
Adverts
Friends/Fam
ily
Radio
Other
The majority answered ‘other’ in this question and stated
that they hear about new music through posters, this
connotes a more traditional way of finding out about new
music, also correlating with the age of the audience. We will
take this into consideration when again producing the pitch
for our digipack and advert.
9. 8. Favourite
bands/artists
The younger audience who answered the
questionnaire listed their favourite
artists/bands, which we found to be part of the R&B
genre of music, a well known more modern
variation of soul music suggesting they still enjoy
soul but also vary in their music tastes. We found
that the older audience preferred bands who were
of an older era, suggesting that they still enjoy music
that they listened to in their younger years.
10. 9. Supporting/
subverting stereotypes
Support
Subvert
The findings above show that more people wanted a
soul video to support the stereotypes, indicating
that the views of soul music take a more traditional
approach, which we will not be avoiding in the
production of our music video.
11. 10. Expectations of
an album
The expectations of an album varied in particular
between different age groups. The younger
audience wanted to see lots of bright colours on the
album cover which contrasted with the expectations
of the older audience who would prefer a more
simple and understated album cover.
