Communication Across Digital Channels: A NADO 2014 Annual Training Conference Session
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Erica Allison presented her insights on social media, optimal channels for targeted communications, self-audits, and engaging approaches for regional planning organizations and councils of governments. The presentation took place at NADO's Annual Training Conference, August 2014, Denver, CO.
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Communication Across Digital Channels: A NADO 2014 Annual Training Conference Session
- 1. communication across digital channels Erica Allison, PR Strategist CEO, Allison Development Group
- 2. 57 Channels…
- 3. and Nothing (way too much)on.
- 5. Help!
- 7. Branding
- 9. Websites
- 10. Social
- 11. Workshop Agenda • Introductions……………………………………10:15 • Desired Outcomes………………………….....10:30 • Channel Surfing……………..………….……...10:45 • Channel Engagement..……………………..…11:00 • Message? • Audience? • Challenges and Opportunities • Tools • Plan, plan, plan……………………...…….…….11:30 • Wrap Up and To-Do List……………………..…11:50
- 12. Our Formula for Proper Channel Surfing Engagement To thine own self (and your audience) be true. No one likes to be fooled.
- 13. Where are you making your mark? Different Types of Posts • Text status update – Text only, no links/photos attached. • Multimedia – A post with a video or photo attached to it. • Link (with / without preview)
- 14. Where are you making your mark?
- 15. Are you standing out? A hashtag is a group of words or phrases (with no spaces or grammar), preceded by a # sign (#PR or #NADOATC)
- 16. Are you paying attention?
- 17. Reviewing Your Digital Footprint
- 18. Don’t forget to… 1. Get to know your audience 2. Be clear in your digital voice 3. Understand and Manage YOUR Brand 4. Plan ahead 5. Know that you’re just renting space
- 19. Plan ahead
- 20. Nuts and Bolts of Social Engagement • Talk to PEOPLE not Brands or Organizations • Use Images and Videos • Respond! • Understand what it takes to maintain an authentic presence
- 21. Channel Your Inner Ninja
- 22. Contact Us! erica@allisondevgroup.com allisondevgroup.com 828.329.5089
Editor's Notes
- Blue Hex- #7bafdf Gray Hex - #9fadb5 Green Hex - #72be55 Orange Hex - #f57d20
- Antonym: expected
- An organization’s Facebook page not only allows others to find and discover them, but encourages communication from your organization to your fans en masse. It allows you to reaffirm your message and your beliefs, and is an outlet for people to reach out and send messages. In short, it shows your community a little bit more of your organization’s “personality”.
- An organization’s Facebook page not only allows others to find and discover them, but encourages communication from your organization to your fans en masse. It allows you to reaffirm your message and your beliefs, and is an outlet for people to reach out and send messages. In short, it shows your community a little bit more of your organization’s “personality”.
- An organization’s Facebook page not only allows others to find and discover them, but encourages communication from your organization to your fans en masse. It allows you to reaffirm your message and your beliefs, and is an outlet for people to reach out and send messages. In short, it shows your community a little bit more of your organization’s “personality”.
- An organization’s Facebook page not only allows others to find and discover them, but encourages communication from your organization to your fans en masse. It allows you to reaffirm your message and your beliefs, and is an outlet for people to reach out and send messages. In short, it shows your community a little bit more of your organization’s “personality”.
- Digital Footprint Digital Audience Digital Message Digital Brand