Erica led a 4-hour workshop for Executive Directors and communication managers within regional planning organizations, councils of governments and planning district commissions. This "fly-in" at the Atlanta airport was hosted by the Southeast Regional Development Institute (SERDI) in February of 2019.

2. ERICA ALLISON

3. LISTEN.
CREATE.
EMPOWER.
IMPACT.

4. COMMUNICATIONS
BASIC
WHO, WHAT,
WHY & HOW.
THE

6. WHO:
WHO ARE YOU,
ROLE AND
ORGANIZATION?

7. WHAT:
WHAT DO YOU WANT
TO LEARN FROM THIS
WORKSHOP
SESSION?

8. WHAT:
WHAT IS YOUR
ORGANIZATION
KNOWN FOR?

9. WHY
BOTHER?

10. THE IMPORTANCE OF
COMMUNICATION
FOR RDOs/COGs

11. WITHOUT
IT…

12. WITH IT…

13. HOW?
TOOLBOX
C O M M U N I C A T I O N

14. YOUR
LOGO.
THE
CORNERSTONE
OF YOUR
BRAND.

16. MESSAGING
& T A L K I N G P O I N T S

18. PUBLIC
RELATIONS

19. PROCESS
+ PEOPLE

20. STRATEGY
COMMUNICATION PLAN
THE

21. QUESTIONS

22. PLAN
T H E
COMMUNICATION

23. OVERVIEW
ORGANIZATION

24. OVERVIEW:
ORGANIZATION
VISION

25. MISSION
OVERVIEW:
ORGANIZATION

26. CONTEXT

27. CONTEXT:
PERCEPTION
SURVEY

28. INTERVIEWS
CONTEXT:

29. AUDIENCE + GOALS

32. BRAND
POSITION

33. MESSAGING
+ T A L K I N G P O I N T S

35. PROCESS +
PLANNING
STRATEGY
PR

36. PRESS
RELEASES

37. BOILERPLATE

38. MEDIA
L I S T

39. MEDIA
L I S T

40. MEDIA
R E L A T I O N S

41. SHOESTRING
B U D G E T

43. COMMUNICATIONS
CRISIS

44. WHAT CONSTITUTES A
CRISIS?
(Any situation that threatens the integrity or
reputation of your company or organization, usually
brought on by adverse or negative media attention.

45. CAN CREATE
THAT CRISIS?
WHOWHO

46. EVERYONE IS A JOURNALIST.

47. PREVENTION
A N O U N C E O F

48. PLAN
T H E

49. A RESPECTED LEADER

50. SUBJECT
MATTER
EXPERT

51. STAKEHOLDERS
IDENTIFY

52. WHO IS
MOST AFFECTED
BY YOUR NEWS
OR SITUATION ?

53. WHO HAS THE
POTENTIAL
TO POSITIVELY OR
NEGATIVELY IMPACT
YOUR ORGANIZATION
?

54. CRISIS
POINTS
I D E N T I F Y

55. WHAT ARE THE
ISSUES WITH THE
MOST POTENTIAL TO
CAUSE CONCERN?

56. WHAT ARE THE
ISSUES THAT THE
MIGHT BE MOST
INTERESTED IN
?MEDIA

57. WHERE
ARE YOU
MOST
VULNERABLE?

58. CREATE
TALKING POINTS

60. WRITE
CLEAR, CONCISE
STATEMENTS ABOUT
THE CRISIS POINTS.

61. PREPARE
STATEMENTS

62. DRAFT A
PREPARED
STATEMENT
IN ADVANCE.

63. WITH YOUR
SHARE
TEAM

64. IF YOUR
RESPONSE TEAM
DOESN’T KNOW
WHAT TO SAY
THEY
CAN’T
RESPOND.

65. YOUR POINTS
PRACTICE

66. YOUR SPOKESPERSONS
TRAIN

67. SUBJECT
MATTER
EXPERTS
ARE NOT ALWAYS
ACCUSTOMED TO
SPEAKING WITH
THE MEDIA.

68. SYSTEM
NOTIFICATION
CREATE A

69. HAVE A
MASTER
CALL
LIST.

70. OF CALLS
ORDER
ESTABLISH

71. AND IN WHAT ORDER
TEXT, CALL, OR EMAIL
DETERMINE

72. DISTRIBUTE IT.

73. AND STICK TO IT
FINALIZE PROTOCOL

74. ANNUALLY
REVIEW & REVISE

75. WHAT
HAPPENS
WHEN
CRISIS
STRIKES?

76. LEAN ON THE PLAN

77. TALKING
WITH THE
MEDIA

78. WITH THE MEDIA
STAY
ENGAGED

79. DON’T WAIT
UNTIL A CRISIS
TO COMMUNICATE
WITH MEDIA

80. BUILD RAPPORT

81. PROVIDE

82. FEED THE
POSITIVE
STARVE
THE
NEGATIVE

83. MEDIA
SOCIAL

84. formationpr
formationpr
WHAT IS
SOCIAL
MEDIA AND WHY
DO WE USE IT?

85. INCREASE
BRAND RECOGNITION
EDUCATE YOUR PUBLICS
COMMUNICATE
WITH YOUR PUBLICS & YOUR COMMUNITY
CREATE BRAND AUTHORITY
WEBSITEDRIVE PEOPLE TO YOUR

86. BASICS
S O C I A L M E D I A

87. WHICH PLATFORM
D O I U S E ?

88. USE HASHTAGS
H O W & W H E N T O

89. 30/30/30
F O L L O W T H E
R U L E .

90. BRANDING

91. PLAN
CREATING A

92. C A L E N D A R
CONTENT
OBJECTIVES STRATEGIES TACTICS AUDIENCE
SOCIAL MEDIA COMMUNICATIONS PLAN

93. GUIDELINES:

94. POST
FREQUENTLY

95. TAG A FRIEND!

96. BE
POSITIVE

97. UNDERSTAND
YOUR
AUDIENCE

98. USE
ANALYTICS

99. IF THE CRISIS
HAPPENS HERE

100. MOVE IT
OFFLINE
ASAP
X

101. QUESTIONS