Charles Malone Jr. is exploring his personal brand as a sports and esports enthusiast interested in sports journalism, fantasy sports, and content creation. His skills in storytelling and reporting combined with his passion for gaming have led him to create digital content and communities. He is the executive producer of the Total Fandom podcast where he debates sports with casual fans. His goal is to establish a network of creators publishing engaging, authentic content.

1. PERSONAL BRAND EXPLORATION
Charles Malone Jr.
Project & Portfolio I: Week 1
MONTH DAY, YEAR

2. As an ambitious sports enthusiast and an avid gamer, my passion for
sports journalism, fantasy sports, esports and content creation led
me to my professional pursuits. My skills in impactful and
informative storytelling and reporting married with my love for
gaming has translated into exploring creative digital channels and
communities to connect with and collaborate. I am the executive
producer of Total Fandom, a podcast where I debate with casual
sports enthusiasts about the NFL and the Council Fantasy League I
commission. My goal is to establish a network of content creators
who value publishing informative, engaging, entertaining, relatable,
and authentic content.
IDENTITY

3. PROFESSION
Potential Job Titles
• Broadcast Distribution Marketer
• Sports Data Analyst
• Twitch Influencer Streamer
Brand Archetype - Creator
My creative process allows me to showcase my skills in ideation
to implementation. Once I’ve got the idea, my goal is to find the
tools to mold it into my vision and share it with the world. My
content relies on nostalgia and relatability. I also embraces my
personal creative.
Media & Data Journalist for Sports & EGaming

4. Sports/Gaming Enthusiasts
TARGET AUDIENCE
Armon Sadler Outreach Plan
• We were introduced digitally through a mutual
colleague so I’ll initially reach out through a cold email
listed on his Instagram social media channel expressing
my interest in connecting. I will follow up with another
email in a week if I do not get a response. I will then
reach out on social media to follow up my emails. If
we aren’t able to make contact I will ask out mutual
colleague to introduce us formally.
Gene White
Outreach Plan
• I will initially reach out on LinkedIn. If there is no
LinkedIn profile available I will send a cold email
expressing my interest in learning about the company
as well as provide a link to my digital portfolio. I will
follow up with another email in a week if I do not get a
response. I’ll then reach out through a social media
channel such as Twitter, Instagram, Facebook, etc.
Talent Acquisition at FOX
Sports at FOX Corporation
Sports Journalist and Hip
Hop Reporter

5. Sports/Gaming Enthusiasts
TARGET AUDIENCE CONT.
Andrew
Courtemanche
Outreach Plan
• I will initially reach out on LinkedIn. If there is no
LinkedIn profile available I will send a cold email
expressing my interest in learning about the company
as well as provide a link to my digital portfolio. I will
follow up, in a week, with the company’s human
resources department to speak with the talent
acquisition team if I do not get a response.
Talent Acquisition at Twitch

6. GOALS
Short Term
(Immediately After Graduation, May, 2024)
Establish a diverse community of content creators for EGaming
- Boosting Loyalty
• Audience Sentiment: The measurement of tone, feeling, and context of actions your audience takes when reacting to your brand
• Issues Resolved: The rate at which you resolve your audience’s brand-related complaints and problems
• Comments/Direct Messages: Written communication with your social media account, either in a public-facing or private capacity
Establish social media presence
- Increasing Engagement
• Clicks: How often people act on your call to action
• Reactions: The number of reactions your content generates
• Shares: How often people repost your content
• Mentions: The number of times people refer to your brand in social media conversations
• Comments: Written responses to content shared
Mid Term
(2-5 years)
Develop fantasy football draft kit software
- Generating Leads
• Click-Through Rate: The frequency with which people react to your call to action (CTA) by clicking the provided link
• Web Traffic: The number of visitors to your website
• Conversion Rate: The rate at which visitors to your website complete a designated call to action
Long Term
(5-10 years)
Establish a fantasy football sports news network and data analysis startup
• Total addressable market: indicator that measures a company's target audience and market size to determine the amount of customers
they might attract
• Customer acquisition cost:amount of finances that businesses must spend on manufacturing, marketing and distribution that may lead to
them acquiring new customers
• Customer retention rate: the amount of customers that remain loyal to a company after a certain period of time
• Lifetime value:the average amount of finances that a company may receive from a customer over the course of a company's lifespan
• CAC recovery time: determines the time it can take for a company to receive a profit from their customer acquisition cost
• Profit margin: informs a company of how much money their product or service sells for based on how much the product costs to
manufacture

7. SKILLS ANALYSIS
Notable Skills & Current Proficiencies
Notable Skills REQUIRED in TRADE & Current Proficiencies
Video Editing
SOFT
HARD
Novice / Adept / Expert
Audio Editing Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Technical Skill 1
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert

8. I aim to inspire sports/gaming enthusiasts to
embrace their passion and explore creative
avenues to publish informative and engaging
content that is relatable and accessible to
everyone.
PROMISE

9. CREDENTIALS
Picture Relevant
to Your Industry
Goes Here
Relevant Experience
Podcast Anchor and Executive Producer
Total Fandom | Los Angeles, CA
• Editorial and creative lead in project design, development, and
management, and pre- and post-production coordination (including
promotional content production, optimization, and distribution).
• Comprehensive calendar and show scheduling, (virtual) meeting
coordination, project research, coordination, and outreach, drafting
correspondence, casting, hiring crew, distributing scripts.
• Execute all
fi
eld and studio audio recording, mixing, mastering,
production, and publishing.
• Design weekly and monthly social media editorial calendars and maintain
scheduled distribution of social media content in the form of blogs,
infographics, videos, and audio bytes.
• Manage assessment processes by developing clear metrics to track and
improve interaction and performance through growth and engagement
KPIs and SEO optimization efforts
Fantasy Football Journalist
The Council Fantasy League | Los Angeles, CA
• Creative lead in development, execution, and analysis of events and
programs by interpreting event engagement and data, writing reports, and
curating presentations.
• Maintain multiple fantasy team tier-based ranking systems (Post-Draft,
Power Rankings, Quarterly Rankings) that I developed to analyze relevant
data and make optimal weekly team con
fi
guration - this immediately
resulted in a 20% increase in wins over the previous season.
• Collaborate with cross functional teams with varying levels of seniority
and experience to design promotional strategies and programs, and
optimize engagement.
Education
Sportscasting Program, B.S. , Full Sail University (May, 2024)

10. COMPETITION
Stephen A. Smith
Industry Experience
• Journalist/Commentator at ESPN
Education
• Bachelor’s Degree, Mass Communications/Media
Studies, Winston Salem-State University
(1988-1992)
Leadership Experience
• Co-Host of ESPN’s First Take from 2012 till
currently.
• Hosted “The Stephen A. Smith Show” from 2005 -
2008
Skills and Proficiencies
• Radio - 500+ endorsements
• Television - 500+ endorsements
• Print Media - 500+ endorsements
Charles Malone Jr.
Overall Online Presence
• 500 + connections, custom banner image,
professional headshot, customized LinkedIn profile
with a variety of published articles and content.
Active on Twitter, TikTok, LinkedIn, etc.
Customized LinkedIn URL.
• Grade: Superior, 100/100
Industry Experience
• Podcast Anchor (freelance) for The Gote Talk
• Fantasy Football Journalist (freelance)
Education
• Bachelors of Science in Sportscasting (May 2024)
Leadership Experience
• Executive Podcast Producer (freelance)
• Fantasy Football Commissioner
Skills and Proficiencies
• Video Editing - 0 endorsements
• Audio Editing - 0 endorsements
• Journalism - 0 endorsements
Overall Online Presence
• Less than 10 connections, no custom banner image,
professional headshot. Customized URL Link.
LinkedIn profiled lacks published content and/or
articles. Active on Twitter, Instagram, TikTok, etc.
• Grade: Poor, 10/100

11. COMPETITION
Ryan Tillich
Industry Experience
• Industry experience goes here
Education
• Bachelors Degree in Sportscasting at Full Sail
University (2021-2024)
Noteworthy Experience
• No noteworthy experience
Skills and Proficiencies
• No skills provided on LinkedIn profile.
Charles Malone Jr.
Overall Online Presence
• Less than 10 connections, no custom banner image,
Professional headshot. Customized URL link.
LinkedIn profile lacks
• Grade: Poor, 6/100
Industry Experience
• Podcast Anchor (freelance) for The Gote Talk
• Fantasy Football Journalist (freelance)
Education
• Bachelors of Science in Sportscasting (May 2024)
Leadership Experience
• Executive Podcast Producer (freelance)
• Fantasy Football Commissioner
Skills and Proficiencies
• Video Editing - 1 endorsement
• Audio Editing - 1 endorsement
• Journalism - 1 endorsements
Overall Online Presence
• Less than 10 connections, no custom banner image,
professional headshot. Customized URL Link.
LinkedIn profiled lacks published content and/or
articles. Active on Twitter, Instagram, TikTok, etc.
• Grade: Poor, 10/100

12. BRAND POSITION
For sports/gaming enthusiasts who are in need of engaging content they themselves can
be apart, I provide accessible, relatable content with the goal of encouraging others to
embrace their creative genius and dive deeper into their respective interest. I’ve watched
a variety of sports debate shows, twitch/YouTube streamers, and social media content
creators to really get a feel for what everyone else wants to hit on. I add an element of
the “casual sports/gaming fan” to my content to showcase we can fully embrace what
interests us most
“CMJ”

13. NETWORKING &
MARKETING
Industry Events & Organizations
• NAB Show Saturday, April 15th through Wednesday, April 19th |
Las Vegas (National Association of Broadcasters)
• Insider Series | Emerging Tech, Data and Media, Wednesday,
November 2nd | Virtual (Sports Pro Media)
• Broadcast Week | November 28th-December 2nd (SportsProMedia)
Digital Marketing
• Primary Content: Short Informational Videos; Full Length
Podcasts; Blog Posts/Articles
• Primary Tools: Youtube; Twitter; Instagram; TikTok; Zoom;
LinkedIn; Anchor. I will be publishing content on a weekly basis
until a larger team is established for daily content development.
• Website: I’m going to use my digital portfolio website to showcase
my previous work as well as the my upcoming projects.

14. PROFESSIONAL
DEVELOPMENT
Mentor
• I will be seeking another journalist as a mentor. Someone with
proficiency in Social Media Marketing and Content Marketing. They
should have experience with audio and visual editing like myself but
more advanced knowledge. I am being mentored by a Social Media
Director now, someone who isn’t attending Full Sail university, however I
am open to having more than one mentor.
Formal Education
• Sportscasting Degree Program (May 2024)
Technical Skills
• Sports Marketing- Coursera, November 2022
• GarageBand Podcasting - LinkedIn, December 2022
• Software Development- Cal State Long Beach, February 2023
Soft Skills
• Sports & Society - Coursera, March 2023
• The Strategy of Content Marketing- Coursera, April 2023
• Introduction to Personal Branding- Coursera, May 2023

15. 15
Charles Malone Jr.
Are you into video gaming? Sports? I provide a stable platform for a community of
hobbyist like yourself that want to explore and publish their opinions/content whilst
uplifting collaboration and cohesiveness. In fact, take a look at my Youtube Channel
(@CMJ DaGote) where I’ve posted a variety of engaging content for the casual
sports/gaming fan.
“

16. REFERENCES
Chapman, Cameron, et al. “Color Theory for
Designers, Part 1: The Meaning of Color.”
Smashing Magazine, 28 Jan. 2010, https://
www.smashingmagazine.com/2010/01/color-
theory-for-designers-part-1-the-meaning-of-
color/.
Chapman, Cameron, et al. “Color Theory for
Designers, Part 2: Understanding Concepts
and Color Terminology.” Smashing
Magazine, 2 Feb. 2010, https://
www.smashingmagazine.com/2010/02/color-
theory-for-designers-part-2-understanding-
concepts-and-terminology/.
Chapman, Cameron, et al. “Color Theory for
Designers, Part 3: How to Create Your Own
Color Schemes.” Smashing Magazine, 8 Feb.
2010, https://www.smashingmagazine.com/
2010/02/color-theory-for-designer-part-3-
creating-your-own-color-palettes/.
DigitalSynopsis.com. “What Different Types of
Fonts Mean and How to Use Them.” Digital
Synopsis, 31 July 2019, https://
digitalsynopsis.com/design/font-psychology-
emotions/.