The Power of Community by Carsten Pleiser
•Download as PPTX, PDF•
0 likes•72 views
The slides for the LinkedIn Local event in London on 31st January 2018.
Recommended
Recommended
More Related Content
What's hot
What's hot (17)
Similar to The Power of Community by Carsten Pleiser
Similar to The Power of Community by Carsten Pleiser (20)
Recently uploaded
Recently uploaded (20)
The Power of Community by Carsten Pleiser
- 1. How communities can help you build your brand? The Power of Community
- 2. Carsten Pleiser B2B Growth & Content Marketer Featured in: • CrazyEgg: Conversion Rate Optimisation (CRO) • ContentStudio • Judge Event Technology Startup Award & Sports Tech Award • Top 15 LinkedIn Influencers Content Marketers Should Follow • LinkedIn Influencers ‘Watchlist’ by Tim Queen
- 6. WHO WE BECOME = WHO WE HANG OUT WITH Health • Personal Finance • Success in Business
- 7. 2014: Having a Startup Blast
- 8. 2016: Starting to Freelance
- 9. How to get out of this slump?
- 10. What’s That? A professional productivity tool used in the workplace. It’s used to replace emails & you can use it to run community driven events for your brand.
- 11. Why the h*ck? • More Attention • Free to start and run • Closed, less noise • Channels to focus • Easy to use • Great user onboarding • Great integrations NUMBER Facebook Slack LinkedIn
- 12. How YOU can use Slack? How can you benefit from building a community? 1) You have a Podcast and you would like to have your members get access to your guests for questions and answer. 2) You run a digital agency and you want your clients to have access to you or any of your teams/experts, maybe for a Premium. 3) You’re a software company and you want to engage and support your clients.
- 13. 4) You run an online course and want to give people direct access to you as a though leader. 5) You already run a successful Facebook group and you want to offer a subscription based Premium access. 6) You are a freelancer and you’re looking for a job and collaboration. 7) You’re running a conference? Engage your speakers before, during & after the event, communicate with your staff & curate content. ?????
- 14. YOUR PASSION + ADDING VALUE + MAKING MONEY You need 3 Ingredients
- 15. YOUR PASSION + ADDING VALUE + MAKING MONEY
- 16. YOUR PASSION + ADDING VALUE + MAKING MONEY
- 17. YOUR PASSION + ADDING VALUE + MAKING MONEY
- 20. How to start with it? • Pick a Topic • Should be relevant to your business • Decide if it’s internal or external • Create a free launch site ( www.launchpass.com ) • Get your 100 first TRUE FANS
- 21. 1) Reach out to 20-30 influencers Sample LinkedIn Invite Hi Elias, Thanks for your nice comment on one of my posts. I think you would add enormous value to the Slack community I’m just building. We have world-class founders & marketers on board, like David Braun (Templatemonster.com) and Suzanne String among many others. Please let me know if you’re interested and I can ping you the link with the invite. Cheers, Carsten Build your Audience
- 22. Build your Audience 2) Share on Social Media Use LinkedIn, Twitter, Facebook Sample Tweet Do you work in #marketing? Join Founders & Creators, the open Slack community for those involved in with the ”people side” of things!
- 23. Build your Audience 3) Add your community to Slack directories Contact slacklist.info and fill out a form to list your group
- 24. Build your Audience 4) Moderate the community Have rules in place to keep conversations friendly Ban spam, inappropriate or offensive comments. Set up a channel for self promotion #DontPitchMeBro
- 25. Measure Success Track these two things: 1) How active and healthy is your community 2) How does your company benefit
- 26. WILL YOU START A COMMUNITY?
Editor's Notes
- Thank you everyone for having me today. It’s an absolute pleasure sharing the stage with such accomplished people and an amazing audience.
- Norman Tripplet (115 Years Ago) Performance increases in a group vs individually Those cycling in the group covered the mile 5 seconds quicker than individually without a pacemaker. We can increase our performance just by having others around us performing the same task. Social Facilitation
- In communities, we can really untap our potential Plus, having the same passion for the same topics brings us individuals as groups together and they also hold us accountable. The power of groups makes us go beyond our limits. So far, we jump out of planes together!
- And we even go through fire and really leave our comfort zone. It’s no surprise that communities can help us become the best version of ourselves.
- This really made me think and I realised that really, who we become is who we hang out with. You are the average of the 5 people you spend the most time with and this could be online & offline. And this goes for your health, it goes for your personal finance & it goes for your success in business. And, personally, my idea is to getting ahead in life is moving up the famous ladder that Russell Brunson describes in his book Expert Secrets From Employment, to Self—Employment/Freelancing to Building a Business (maybe a product) and then maybe becoming an investor. I’m sure some of you here have similar ambitions.
- I was working in a tech startup. I had the startup support network of co-workers, colleagues and clients and the startup itself. But I wanted to move up the entrepreneur ladder, so I decided to leave my job in 2016.
- Lonely, often borderline depressed Unproductive Almost losing clients No one to bounce of ideas with Welcome to freelance reality! It wasn’t what I imagined. I got myself more work, less money & arguments with my wife
- This really made me go deep into the power of communities. If I can’t be in an office with peple and if I still want to be the best I can I need to create an environment where I can facilitate a community Of course I went to events & meetups inititally, but was getting sick of beer & pizzas and high level chit chat. I decided to build a community online in Slack. (The technology itself doesn’t really matter, it depends on your goals) Communities are everywhere, from WhatsApp, to Telegram, to Facebook and so on and so on. Who in the room knows what Slack is? Who doesn’t?
- A professional productivity tool used in the workplace, free of charge, to replace email communication. You can also use it to run community driven events for your brand. I didn’t have a (personal) brand as this time and I just wanted to create a support network of digital marketers & freelancer.
- You will probably ask yourself: Why not join a Facebook group or start a LinkedIn group. I was looking for collaboration. Like, really working together hand in hand. Facebook just didn’t do the job. If you want to build a community with less noise, consider Slack. It’s closed, so less noise Channels to focus on areas Very easy to use & great user onboarding 620 Mio Facebook Groups vs. 2 Mio LinkedIn groups vs. 1000+ Slack communities For customers in B2B settings. For your Podcast, for increasing the lifecycle of your events.
- If you have no passion, but add value to others and make money, you feel uninspired and you quit If you have passion, and you’re making money, but you’re not adding value, you feel unethical and you quit. You have passion, you’re adding value for others, but you’re making no money, you feel unrewarded and you quit.
- If you have no passion, but add value to others and make money, you feel uninspired and you quit If you have passion, and you’re making money, but you’re not adding value, you feel unethical and you quit. You have passion, you’re adding value for others, but you’re making no money, you feel unrewarded and you quit.
- If you have no passion, but add value to others and make money, you feel uninspired and you quit If you have passion, and you’re making money, but you’re not adding value, you feel unethical and you quit. You have passion, you’re adding value for others, but you’re making no money, you feel unrewarded and you quit.
- 400,000k per year
- Product Managers HQ 25 USD x 5000 members
- Have a second application process in place to avoid lurkers Have a small application fee (trip wire offer) Get to your first 100 TRUE FANS.
- Share on Social Media Again, the CTA can go to your Launchpass Website
- Mean number of people online at a time How many files have been shared (which shows how many resources are being shared) How many new members come in via referral How many messages have been sent and from where, e.g. Direct Messsages vs. Group Messages