The Woman in Black (Watkins, 2012)

1. THE WOMEN IN BLACK
Natalka Warner

2. TARGET AUDIENCE
The Women in Black had a primary and secondary target audience.
A primary target audience is who the film is originally aimed at. For the women
in black this was teenagers and young adults as this group of society is not only
the most into horror films but they would have either grown up with Daniel
Radcliff or grown up watching him from a very early age. This would be the films
primary target audience as this age group not only tends to like horror films but
they might also want to see how well Daniel Radcliff is as an actor.
A secondary target audience is who the film catches as viewer or are potential
viewers. For the women in black this would be the mature adults or the middle age
members of society that are likely to be middle class as these people have either
read the book or seen the stage play.

3. MARKETING
The Women in Black was marketed by using lots of different platforms and to lots of different
potential audiences. For example, the marking was aimed at people that like horror especial super
natural or ghost horror. As The Women in Black is a super natural ghost horror as would appeal
most to people tat like this genre of film.
The primary target audience is young adults and teenagers this is why a heavily used media
platform used by The Women in Black is the web as that is were young people spend a lot of
their time and where it is therefore easiest to grab their attention.
The other places where marketing was prominent is Television trailers of the film, promotions of
theatre tickets also bill boards and other places that contain space for large posters such as bus
stops this was done in order to capture the films secondary audience of mature adults and middle
aged people these places would aim to catch their attention on their way to and from work.
In my personal opinion I think that The Women in Black marketers used the appropriate
marketing material for the film because the marketing material that they used managed to catch
both their primary and secondary audience attention in order to make them go and watch the film
I also believe this had a lot to do with the success of the film.

4. THE RELEASE
The Women in Black had a very successful release as The Women in Black
film beat is budget for the entire film, which was $17,000,000, in the first
weekend alone ,as in its first weekend it earned $20,000,000, which put it in
second place just behind the chronicle for most amount of money made. and
was a box office smash hit as in total The Women in Black has earned its self
$127,730,736. Meaning that in America it was the most successful Hammer
Horror film and also The Women in Black is the highest grossing British
horror film in the last twenty years.

5. THE COST
Every film has a production budget and The Women in Black is no different
Production Budget this relates to how much a film costs to make. The
Women in Black cost an approximate $17,000,000 ,witch equates to about
£10,559,006. To make The Women in Black.

6. THE SUCCESS OF THE FILM
I think the film The Women in Black was a very success full because it
targeted a large and wide ranging audience this means that The Women in
Black had a large impact on the amount of people that went to watch this
film.

7. THE
END