For Wappow Search and Social workshops.

1. Facebook Ads

3. Ads are shown to FB users based on criteria selected by advertiser.

4. Clicks are CPC or CPM. (Go with CPC.)

5. Ad impression rates depend on bid and budget set by advertiser, along with targeting options.

7. AdSense Ads from Google

8. In Game Advertising

10. Cost is easy to control.

11. You decide who/what to target.

12. You write the ads

13. Images!

14. Changes are easy to make.

15. There’s an on/off switch.

16. No contracts.

18. Assume that whatever money you set aside for it, is spent.

19. If your industry is competitive, it may not be any cheaper than any other method of advertising.

20. Competitive industries require competitive budgets to match.

22. Click the “Create an ad” button.

23. You need to be a page admin to direct users in FB to another page in FB.

24. Do your basic demographic research ahead of time.

25. Have your image ready.

26. Have a credit card ready to be your “primary funding source.”

28. For ads that are sending users to another page within Facebook. Title can’t be edited if you’re advertising something on Facebook.

36. Stagnation of ads.

37. Targeting too big is harder to fix than not big enough.

38. Have to be a page admin to be able to send visitors to a page on Facebook.

39. A primary funding source can’t be edited or removed. You need to add another funding source to be able to remove the primary source and make the new funding source primary in it’s place.

41. Set an end date if you’re not going to be paying close attention

42. Change your creative OFTEN- like once a week. Change the picture, the text, mix it up.

43. If you don’t need to use your personal account, don’t.

44. Send people to pages within Facebook, don’t make them leave. Have a link on the FB page you send them to that goes to your external site.

45. Have a goal or conversion option on your Facebook page.

46. Have a CLEAR call to action in the ad that matches the landing page.

47. Make it interesting.

49. Add a shopping cart

54. Responder Demographics (age, gender etc; stats)

55. Responder Profiles (interests of users that clicked)

56. Conversions by Impression Time (length of time between click and conversion)Tag your destination URLs for your analytics program. &utm_source=facebook&utm_campaign=free+coupon Choose a goal. Make it attainable.