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7 Habits of Highly Effective Facebook Ads - SMX Israel

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My presentation from SMX Israel 2015 outines 7 simple Facebook ad campaign optimization strategies and techniques to help you acquire more users from your ads and generate more ROI.

Published in: Marketing
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7 Habits of Highly Effective Facebook Ads - SMX Israel

  1. 1. 7 Habits of Highly Effective Facebook Ads Aaron Zakowski
  2. 2. Aaron Zakowski CEO & Founder, Zammo Digital Marketing I help leading startups accelerate user acquisition and achieve scale through Facebook Ads. I have managed over $1million in Facebook ads generating over 180,000 leads and signups for clients such as eBay, InVision, Cuisinart, Webydo, Treehouse and many more.
  3. 3. A Few Of My Clients
  4. 4. Have You Ever Run A Facebook Campaign That Just SUCKED?
  5. 5. You can be a Facebook Ads Hero Too!
  6. 6. Habit #1: Focus on Conversions
  7. 7. Habit #1: Focus on Conversions: App Installs
  8. 8. Habit #1: Focus on Conversions: New User Signups
  9. 9. Habit #1: Focus on Conversions: Checkouts
  10. 10. Ignore Vanity Metrics (CPC, CTR, Impressions, Etc)
  11. 11. Habit #2 Don’t Sell To Cold Leads
  12. 12. WARM Them Up First
  13. 13. Promote Content Cookie more prospects for Retargeting
  14. 14. Promote Content Cookie more prospects for Retargeting - Blog Posts - Ebooks - Free Downloads
  15. 15. Offer a Free Trial
  16. 16. Habit #3: Use Lookalike Audiences
  17. 17. Remember…
  18. 18. Remember… Facebook is Smarter Than You
  19. 19. Create A Lookalike Audience Based On Your Conversion Pixel
  20. 20. Habit #4: Trust Facebook
  21. 21. Use Optimized CPM (oCPM) Bidding with a Lookalike Audience of over 500,000 people to optimize for conversions.
  22. 22. Habit #5: Use Right Column Ads
  23. 23. Habit #5: Use Right Column Ads (They really work)
  24. 24. Case Study: −45% of New Signups on Facebook came via Right Column Ads. −Average CPA for Signups from Right Column Ads was 36% cheaper than Newsfeed or Mobile
  25. 25. Habit #6 Rotate Your Ads
  26. 26. Keep an eye on: 1) Frequency 2) Relevance Score 3) Negative Feedback 4) Negative Comments
  27. 27. Habit #7 Segment Different Placements into Different Ad Sets
  28. 28. Create a unique Ad Set for: 1) Desktop Newsfeed 2) Desktop Right Column 3) Mobile Ads
  29. 29. Bonus: Get Started With InstaGram Ads
  30. 30. The 7 Habits of Highly Effective Facebook Ads Habit #1: Focus on Conversions Habit #2: Don’t Sell To Cold Leads Habit #3: Use Lookalike Audiences Habit #4: Trust Facebook Habit #5: Use Right Column Ads Habit #6: Rotate Your Ads Habit #7: Segment Different Placements into Different Ad Sets Bonus: Get Started with InstaGram Ads
  31. 31. Go Apply These Habits to Your Facebook Campaigns
  32. 32. Thank you! Aaron Zakowski Email: aaron@zammodigital.com Blog: AaronZakowski.com Twitter: @AaronZakowski OR Download My Free Ebook www.ZammoDigital.com/ebook

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