6. Optimize your Web Site in 5
easy steps
1. Select the right keywords. Your entire SEO strategy depends heavily on selecting
the right keywords.
2. Content, content, content
3. Use Title and Meta Tags on every page.
4. Sitemaps and Robots.txt
5. Sign up for a Google Webmaster Tools account
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7. Paid Search
Also known as “pay per click” (PPC), “sponsored ads”, “paid inclusion”
and “paid placement”.
Google is the predominant search engine with 67% share of the market.
Yahoo! and MSNSearch have a 28% market share which gives the top 3
engines a 95% share.
ROI is easily tracked because most of the activity occurs on the web.
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8. Creating Compelling Ads in 95 Characters or
Less
Ad #1 Line 1: HEADLINE
25 characters including spaces.
Google
Online advertising. Line 2 & 3: DESCRIPTION
Google's online advertising program. 35 characters including spaces for
adwords.google.com key benefits and call to action.
Ad #2 Line 4: DISPLAY URL
Online Advertising 35 characters including spaces for landing
Improve your website ROI. Sign up page URL.
for AdWords. Show ads today.
adwords.google.com
Keep the message short and simple.
In the example above, assume the search query was “online advertising”
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