LeadTronics is a leading and lucrative web development company in Pune and India, offering you e-commerce, Offers all inclusive and successful systems, including internet marketing or other web development solutions. Our web development expert team combines utility and back-end stability using the latest software technology to suit your business demands.

1. SEARCH ENGINE
OPTIMIZATION
PPT OF
www.lead-tronics.com

2. INTRODUCTION
What is SEO
Need of SEO
Search Engine in Market
SEO Tools
SEO Techniques & Strategies
SERP
Advantages of SEO

3. SEO stands for “Search Engine Optimization.” In
simple terms, it means the process of improving
your site to increase its visibility when people search
for products or services related to your business in
Google, Bing, and other search engines. The better
visibility your pages have in search results, the more
likely you are to garner attention and attract
prospective and existing customers to your business.
WHAT IS SEO

4. NEED OF SEO
The majority of search engine users
(more than 70%) are more likely to
click on one of the top 5 suggestions
in the search engine results pages
(SERPS). To take advantage of this
and gain visitors to your website or
customers to your online store, your
website needs to appear in one of
the top positions.
www.lead-tronics.com

5. Google
Yahoo!
Bing
Ask.com
SEARCH ENGINE
IN MARKET
Baidu
DuckDuckGo
www.lead-tronics.com

6. SEO TOOLS
GOOGLE SEARCH CONSOLE: TOP SEO TOOL
AHREFS: SEO KEYWORD TOOL
SEMRUSH: MARKETING SEO TOOLS
KWFINDER: SEO KEYWORD TOOL
MOZ PRO: SEO SOFTWARE
UBERSUGGEST: KEYWORD TRACKING TOOL
WOORANK: SEO RANKING TOOL

7. IMPORTANT SEO
TECHNIQUES OF 2022
Understand Your Site’s Core Web Vitals
Optimize for Google Passage Ranking
Focus on Featured Snippets
Learn the EAT Principle
Support Long-Tail Keyword Phrases
Update Old Content
Focus on User Experience
Don’t Forget About Images
Build Up Your Backlinks

8. SEO STRATEGIES
Keyword Targeting
Metadata
Backlinks
Technical SEO
SEO Metrics
www.lead-tronics.com

9. SERP
SERPs typically contain two types of content
“Organic” results and paid results. Organic
results are listings of web pages that appear
as a result of the search engine’s algorithm.
Search engine optimization professionals,
commonly known as SEOs, specialize in
optimizing web content and websites to rank
more highly in organic search results.
www.lead-tronics.com

10. ADVANTAGES OF SEO
Rank Organically
Long-term Marketing Strategy
Provides Better User Experience
Build Relationships With Other Websites
Allows for Quality Traffic
Promotes Brand Awareness
www.lead-tronics.com

11. 23, 5th Floor, B Wing, Downtown City Vista,
Kharadi, Pune - 411014
8484040734
www.lead-tronics.com
contact@lead-tronics.com
CONTACT US

12. THANK YOU!