This is an example estimate of the hours required to setup a typical PPC budget for a company that has never advertised on Google. This estimate also assumes only search ads (not display or retargeting) within Google. The variables are the size of the market (does client sell locally or nationally?), competitiveness of market, cost of the PPC bid and seasonal sales cycle for client (bid prices peak at special Times)
The Setup will cost more if the initial PPC review shows additional attention is required in some areas.
As you read this simple document, You will also notice weekly TASK included that will be performed for optimum PERFORMANCE and accountability.