11. Simplicity Rules! “ I wasn't supposed to be working on recommendations. There were other, official projects that consumed my normal waking hours. This was something I did on the side. My twisted, geek idea of fun.” Greg Linden Early Amazon Employee
14. Simplicity Rules! “ How far you can get on a simple idea is amazing. I have a tendency to add more and more–the ideas always get too big to implement before they even get off the ground. Simplicity is powerful.” Evan Williams Blogger, Twitter Joi Ito