Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Pie for Sale
Timeless Lessons in API Advocacy
Adam DuVander -- @adamd
Developer Marketing Manager
Pie for Sale
Timesless Lessons in API Advocacy
Darren Foreman

Rebecca Siegel
Brenna (brenbot)
mazaletel
PIE
Internal
Partners
External
Pie Rules
  You Must Be Tasty
  Know Your Competition
  Show Your Face
  Help Them Dig In
  Share the Complete Vision
  Be...
You Must Be Tasty
Sounds
Delicious!
  Flour
  Water
  Butter
  Sugar
  Salt
Dreaded Announcement Post
Share Features
“SumCo is proud to
announce a major update to
its Arithmetic API that
allows divi...
Know Your Competition
John Smith (lexicon10055805)
Your API C1 C2 C3
C0
Claire Thompson
PIE: Internal Competition?
 Direct database
access
 Multiple versions of
the same business
logic
 Scraping!?
 Lack of know...
Show Your Face
Seth Lemmons
Whose Face?
Philip Dean
Where?
  On the dev portal
  Emails when you sign up
  Twitter
StackOverflow
GitHub
  Conferences
  At team standups (inte...
Help Them Dig In
Alan Kotok
MoneyBlogNewz
SDKs
Libraries Wrappers
EveryDeveloper
DX Index
•  Libraries available in popular
languages
•  Prominent, in-depth getting
started guides
•  A sel...
PIE: Internal Developer
Experience?!
Alan Myers
Share the Complete Vision
Liz West
I <3 TTFHW
Beyond TTFHW
  Integration into frameworks
  Example real world use cases
  Complete sample applications
  Tutorial walkth...
Be Available for Questions
U.S. Department of Agriculture (USDA)
Where?
  On the dev portal forum
  Via Email
  Twitter mentions
StackOverflow questions
GitHub issues
  Conference hallway...
You Must Be Tasty
Know Your Competition
Show Your Face
Help Them Dig In
Share the Complete Vision
Be Available for Questio...
PIE for Sale: Timeless Lessons in API Advocacy
PIE for Sale: Timeless Lessons in API Advocacy
PIE for Sale: Timeless Lessons in API Advocacy
PIE for Sale: Timeless Lessons in API Advocacy
PIE for Sale: Timeless Lessons in API Advocacy
PIE for Sale: Timeless Lessons in API Advocacy
PIE for Sale: Timeless Lessons in API Advocacy
PIE for Sale: Timeless Lessons in API Advocacy
PIE for Sale: Timeless Lessons in API Advocacy
PIE for Sale: Timeless Lessons in API Advocacy
PIE for Sale: Timeless Lessons in API Advocacy
PIE for Sale: Timeless Lessons in API Advocacy
PIE for Sale: Timeless Lessons in API Advocacy
PIE for Sale: Timeless Lessons in API Advocacy
PIE for Sale: Timeless Lessons in API Advocacy
Upcoming SlideShare
Loading in …5
×

PIE for Sale: Timeless Lessons in API Advocacy

472 views

Published on

An API that nobody uses is almost as sad as a pie that nobody eats. Yet, both of these occur every day. Regardless of whether your API is for partners, internal, or external usage, it needs an advocate to help it be adopted. There are good reasons why an API gets no usage, and there’s a lot we can learn from how pies are made, sold, and consumed.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

PIE for Sale: Timeless Lessons in API Advocacy

  1. 1. Pie for Sale Timeless Lessons in API Advocacy Adam DuVander -- @adamd Developer Marketing Manager
  2. 2. Pie for Sale Timesless Lessons in API Advocacy
  3. 3. Darren Foreman

  4. 4. Rebecca Siegel
  5. 5. Brenna (brenbot)
  6. 6. mazaletel
  7. 7. PIE Internal Partners External
  8. 8. Pie Rules   You Must Be Tasty   Know Your Competition   Show Your Face   Help Them Dig In   Share the Complete Vision   Be Available for Questions Eric Steuer
  9. 9. You Must Be Tasty
  10. 10. Sounds Delicious!   Flour   Water   Butter   Sugar   Salt
  11. 11. Dreaded Announcement Post Share Features “SumCo is proud to announce a major update to its Arithmetic API that allows divisors with values less than one… blah blah blah” Share Knowledge “How to divide by zero” Mingo Hagen
  12. 12. Know Your Competition John Smith (lexicon10055805)
  13. 13. Your API C1 C2 C3 C0 Claire Thompson
  14. 14. PIE: Internal Competition?  Direct database access  Multiple versions of the same business logic  Scraping!?  Lack of knowledge
  15. 15. Show Your Face Seth Lemmons
  16. 16. Whose Face? Philip Dean
  17. 17. Where?   On the dev portal   Emails when you sign up   Twitter StackOverflow GitHub   Conferences   At team standups (internal only)
  18. 18. Help Them Dig In Alan Kotok
  19. 19. MoneyBlogNewz
  20. 20. SDKs Libraries Wrappers
  21. 21. EveryDeveloper DX Index •  Libraries available in popular languages •  Prominent, in-depth getting started guides •  A self serve solution (no “demo” or “call us” required) •  Clear pricing available so developers know what it will cost Nine other criteria: everydeveloper.com/nordicapis
  22. 22. PIE: Internal Developer Experience?! Alan Myers
  23. 23. Share the Complete Vision Liz West
  24. 24. I <3 TTFHW
  25. 25. Beyond TTFHW   Integration into frameworks   Example real world use cases   Complete sample applications   Tutorial walkthroughs of applications GitHub repositories with ready-to-deploy code   Instructions for low friction code deploy
  26. 26. Be Available for Questions U.S. Department of Agriculture (USDA)
  27. 27. Where?   On the dev portal forum   Via Email   Twitter mentions StackOverflow questions GitHub issues   Conference hallway tracks   At team standups (internal only)
  28. 28. You Must Be Tasty Know Your Competition Show Your Face Help Them Dig In Share the Complete Vision Be Available for Questions Thank you! Adam DuVander -- @adamd Developer Marketing Manager

×