Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

5 or 6 API Adoption Strategies

2,219 views

Published on


For a public API, adoption is key. Finding the right developers can be resource-intensive. Few companies can afford to blanket the web and every conference in advertising. Even if you could, the results might not be nearly as good as the time-tested methods covered in this presentation. From grassroots to traditional, to be successful most providers will likely want to take multiple approaches to growing their APIs. A community approach can pay dividends if you have the resources. Yet some may take a sales- or partnership-based approach. Almost everyone should be creating the right kind of content that speaks to developers. And the open source approach is highly scalable when done authentically.

Published in: Engineering, Technology, Education
  • Real people just like you are kissing the idea of punching the clock for someone else goodbye, and embracing a new way of living. The internet economy is exploding, and there are literally THOUSANDS of great earnings opportunities available right now, all just one click away. ◆◆◆ http://t.cn/AisJWYf4
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • High paying Twitter jobs? $25 per hour, start immediately  http://t.cn/AieXipTS
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • We called it "operation mind control" - as we discovered a simple mind game that makes a girl become obsessed with you. (Aand it works even if you're not her type or she's already dating someone else) Here's how we figured it out...  https://tinyurl.com/unlockherlegss
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Nice !! Download 100 % Free Ebooks, PPts, Study Notes, Novels, etc @ https://www.ThesisScientist.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hello! High Quality And Affordable Essays For You. Starting at $4.99 per page - Check our website! https://vk.cc/82gJD2
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

5 or 6 API Adoption Strategies

  1. 1. 65OR Adam DuVander API adoption strategies @adamd
  2. 2. Your Typical Developer ^
  3. 3. Chris Jason, ESPN
  4. 4. ESPN SportsZone Launched April 1, 1995
  5. 5. SO… YOU HAVE AN API
  6. 6. NOW YOU: Hackathon! Hacker News! AdWords?
  7. 7. ArmchairBuilder.com
  8. 8. Why do you need developers?
  9. 9. Sales Business Development Marketing THEY MIGHT KNOW
  10. 10. Community Open Source THEY NEED CHAMPIONS
  11. 11. Sales Business Development Marketing THE SIX Community Open Source Jens Tärning, Mister Pixel, Aziz, Wilson Joseph and Björn Andersson
  12. 12. THE SIXTH 100%*
  13. 13. CREATE A SERVICE THAT IS POPULAR
  14. 14. Flickr user skipjack2000
  15. 15. THE FIRST BIZ DEV
  16. 16. Jens Tärning
  17. 17. “PARTNER FIRST not ecosystem first”
  18. 18. Customers in common
  19. 19. “We find that if our customers use any single integration, they are three times as likely to convert to paid.”
  20. 20. Scouting developers Alessandro Suraci
  21. 21. “If developers haven’t launched an app yet, the chance they’ll launch and move the needle for Retailigence is slim.”
  22. 22. THE SECOND SALES
  23. 23. Pay as You Go Pay for what you use Grows as you grow Seems fair Tiered Traditional SaaS model Predictable Allows volume discounts Tiered with Trial Get started for free Upgrade when you grow Devs like freemium Most popular!
  24. 24. THE THIRD MARKETING
  25. 25. SumCo is proud to announce a major update to its Arithmetic API that allows divisors with values less than one… blah blah blah
  26. 26. HOW TO Divide by Zero
  27. 27. SHARE KNOWLEDGE not features Lemon Liu
  28. 28. Why We Open Sourced Our Documentation How to Convince Your Company to Go with Golang
  29. 29. Tutorials Sample Apps Client Libraries ALSO “DOCUMENTATION”
  30. 30. THE FOURTH COMMUNITY
  31. 31. Wilson Joseph and SimpleScott
  32. 32. Y Hacker News ONLINE
  33. 33. OFFLINE
  34. 34. THE FIFTH OPEN SOURCE
  35. 35. Contribute to what you use “Library support is a weakness. I prefer to turn it into a strength by open sourcing libraries that we have to develop in Go.”
  36. 36. Open Source Your Product
  37. 37. Integrate Your Product With Open Source* Plugins Add-ons *FOR COMMUNITY GOOD
  38. 38. Open Source All You Can Libraries Documentation Maybe Your Secret Sauce
  39. 39. API

×