Welcome to the Jungle Managing, functioning and working in a new media world
My life at college = <ul><ul><li>Evolution </li></ul></ul><ul><ul><ul><li>College Publisher site </li></ul></ul></ul><ul><...
Become a human Swiss Army knife     <ul><li>&quot;The ideal is somebody who is a journalist first but who has this aptitud...
Take care of No. 1 <ul><ul><li>Learn the basics of everything you will need to teach </li></ul></ul><ul><ul><ul><li>Video ...
Take the plunge <ul><ul><li>Figure out ideal course of action </li></ul></ul><ul><ul><ul><li>Structural change should enab...
My life after college = ????? <ul><ul><li>Assistant online editor at USA TODAY in McLean, Va. </li></ul></ul><ul><ul><ul><...
 
Get the job <ul><ul><li>Grow your network </li></ul></ul><ul><ul><ul><li>New media minds - Jeff Jarvis, Mindy McAdams, How...
Evaluate the job <ul><ul><li>Newsroom culture </li></ul></ul><ul><ul><ul><li>Number of young employees, how are they treat...
Find the bright spots <ul><ul><li>Traditional news outlets </li></ul></ul><ul><ul><ul><li>Most places Rob Curley has gone ...
Hang in there <ul><ul><li>Readership Institute report: Young journalist exodus  </li></ul></ul><ul><ul><ul><li>&quot;A maj...
Contact me <ul><li>Glenna DeRoy [email_address] </li></ul><ul><li>LinkedIn WiredJournalists Facebook </li></ul>
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Welcome To The Jungle

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A presentation I developed for a group of college media editors who wanted to know more about how to use new media technology to run their newsrooms and get better jobs.

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  • Welcome To The Jungle

    1. 1. Welcome to the Jungle Managing, functioning and working in a new media world
    2. 2. My life at college = <ul><ul><li>Evolution </li></ul></ul><ul><ul><ul><li>College Publisher site </li></ul></ul></ul><ul><ul><ul><li>InsideVandy, Drupal platform  </li></ul></ul></ul><ul><ul><li>Improvement </li></ul></ul><ul><ul><ul><li>Site change followed by structural change </li></ul></ul></ul><ul><ul><ul><li>Structural change followed by content changes </li></ul></ul></ul><ul><ul><ul><li>And then more structural changes </li></ul></ul></ul><ul><ul><ul><li>And more content changes </li></ul></ul></ul><ul><ul><ul><li>And now more structural changes </li></ul></ul></ul><ul><li>  </li></ul><ul><li>Are you getting the picture?  </li></ul>
    3. 3. Become a human Swiss Army knife     <ul><li>&quot;The ideal is somebody who is a journalist first but who has this aptitude toward Web packaging ... When you're putting a basic Web story together, it has so many more components than a magazine story ... The absolute ideal is someone who can be a human Swiss Army knife. They need to be a journalist, a strong Web packager and have an eye toward what works on the technical side of things.&quot; </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>Source: Paul Conley presentation, SEJC 2008
    4. 4. Take care of No. 1 <ul><ul><li>Learn the basics of everything you will need to teach </li></ul></ul><ul><ul><ul><li>Video </li></ul></ul></ul><ul><ul><ul><li>Audio </li></ul></ul></ul><ul><ul><ul><li>Interactive tools (i.e. maps) </li></ul></ul></ul><ul><ul><ul><li>Slideshows </li></ul></ul></ul><ul><ul><li>Try something new </li></ul></ul><ul><ul><ul><li>Blog </li></ul></ul></ul><ul><ul><ul><li>Sign up for Twitter </li></ul></ul></ul><ul><ul><li>  Hang out online to find the resources </li></ul></ul><ul><ul><ul><li>Online tutorials </li></ul></ul></ul><ul><ul><ul><li>Free programs (i.e. Audacity, iMovie, Soundslides, Atlas)  </li></ul></ul></ul><ul><ul><ul><li>Cheap equipment (i.e. Flip cameras, digital recorders)  </li></ul></ul></ul><ul><ul><ul><li>Social networks (i.e. Wired Journalists) </li></ul></ul></ul><ul><ul><ul><li>Follow new media blogs for ideas  </li></ul></ul></ul>
    5. 5. Take the plunge <ul><ul><li>Figure out ideal course of action </li></ul></ul><ul><ul><ul><li>Structural change should enable desired content change </li></ul></ul></ul><ul><ul><ul><li>Be bold, level it and start over if necessary/possible </li></ul></ul></ul><ul><ul><ul><li>Equip your newsroom, but don't overspend </li></ul></ul></ul><ul><ul><ul><li>Stay organized (i.e. Google Docs) </li></ul></ul></ul><ul><ul><li>Change mentalities </li></ul></ul><ul><ul><ul><li>Lead by example </li></ul></ul></ul><ul><ul><ul><li>Slowly create an entire staff of Swiss Army knives </li></ul></ul></ul><ul><ul><ul><ul><li>Work on developing two multimedia skills per person </li></ul></ul></ul></ul><ul><ul><ul><li>  Inspire others' creativity, remain open to further change </li></ul></ul></ul><ul><ul><li>Be patient </li></ul></ul><ul><ul><ul><li>Some change better than no change </li></ul></ul></ul><ul><ul><ul><li>Gradual change is change  </li></ul></ul></ul>
    6. 6. My life after college = ????? <ul><ul><li>Assistant online editor at USA TODAY in McLean, Va. </li></ul></ul><ul><ul><ul><li>Very production-oriented job, little content creation </li></ul></ul></ul><ul><ul><ul><li>Skills: news judgment, online publishing, headline writing </li></ul></ul></ul>
    7. 8. Get the job <ul><ul><li>Grow your network </li></ul></ul><ul><ul><ul><li>New media minds - Jeff Jarvis, Mindy McAdams, Howard Owens, Mark Luckie, Paul Conley </li></ul></ul></ul><ul><ul><ul><li>Young people - Ryan Sholin, Pat Thornton, Meranda Watling, Megan Taylor </li></ul></ul></ul><ul><ul><li>Grow your skills </li></ul></ul><ul><ul><ul><li>And highlight them on your resume </li></ul></ul></ul><ul><ul><li>Don't fear the unknown </li></ul></ul><ul><ul><ul><li>Sometimes the small, obscure can be better </li></ul></ul></ul><ul><ul><li>Push the boundaries </li></ul></ul><ul><ul><ul><li>Ask for more out of your internships/jobs </li></ul></ul></ul><ul><ul><ul><li>Try working for a Web-only publication </li></ul></ul></ul>
    8. 9. Evaluate the job <ul><ul><li>Newsroom culture </li></ul></ul><ul><ul><ul><li>Number of young employees, how are they treated </li></ul></ul></ul><ul><ul><ul><ul><li>  Spokane Eight </li></ul></ul></ul></ul><ul><ul><ul><li>Are things changing? Have they changed recently? </li></ul></ul></ul><ul><ul><li>  Job duties </li></ul></ul><ul><ul><ul><li>Get as much specificity as possible </li></ul></ul></ul><ul><ul><li>  Ask around </li></ul></ul><ul><ul><ul><li>Get as many opinions on employer/job as possible </li></ul></ul></ul>
    9. 10. Find the bright spots <ul><ul><li>Traditional news outlets </li></ul></ul><ul><ul><ul><li>Most places Rob Curley has gone </li></ul></ul></ul><ul><ul><ul><ul><li>  The Lawrence (Kan.) Journal-World </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Las Vegas Sun </li></ul></ul></ul></ul><ul><ul><ul><li>New York Times </li></ul></ul></ul><ul><ul><ul><li>Bloomberg </li></ul></ul></ul><ul><ul><ul><li>CNN </li></ul></ul></ul><ul><ul><ul><li>The Guardian  </li></ul></ul></ul><ul><ul><ul><li>Bakersfield Californian  </li></ul></ul></ul><ul><ul><li>But don't stop there </li></ul></ul><ul><ul><ul><li>  Online-only publications and news applications </li></ul></ul></ul><ul><ul><ul><ul><li>EveryBlock </li></ul></ul></ul></ul><ul><ul><ul><ul><li>ProPublica </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Politicker  </li></ul></ul></ul></ul>
    10. 11. Hang in there <ul><ul><li>Readership Institute report: Young journalist exodus  </li></ul></ul><ul><ul><ul><li>&quot;A majority of younger journalists (age 29 and below) seemed to us to be saying, “We’re leaving because the changes we see as necessary aren’t happening fast enough.” </li></ul></ul></ul><ul><ul><li>Life in the &quot;real world&quot; </li></ul></ul><ul><ul><ul><li>Not a converged one in many cases </li></ul></ul></ul><ul><ul><ul><li>Puts us in a tough position </li></ul></ul></ul><ul><ul><ul><li>Generational differences </li></ul></ul></ul><ul><ul><li>Leaving journalism not the answer, leaving traditional newsrooms fine by me.  </li></ul></ul>
    11. 12. Contact me <ul><li>Glenna DeRoy [email_address] </li></ul><ul><li>LinkedIn WiredJournalists Facebook </li></ul>

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