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Give Every Developer a
Quick Start
Adam DuVander
@adamd everydeveloper.com
First Impressions
First Experience
First 100 Calls
Find the API:
the game
benefits with a hint of features
Developer Content Mind Trick
AKA Signature Content
First Impressions
First Experience
First 100 Calls
Getting Started with a Getting
Started Guide
● Only one getting started guide
● … as the primary portal call to action
● … leading to a quick initial win
Don’t
Cover
Everything
Click-to-Cloud
👍
First Impressions
First Experience
First 100 Calls
YNMV
your number may vary
Understand Your Developer Use Cases
Kickstart Use Cases with Sample Apps
Where Does Every Developer Get Stuck?
Find Your Dev Portal’s Invisible Audience
There’s
Always a
Next Step
First Impressions
First Experience
First 100 Calls

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