Any person can be creative if you learn to accept that you don't know it all, that you accept there is always a better way to do things than the way it is now. You need to convince yourself that you have to doubt your own beliefs.

1. Break the
Pattern
Creativity is a change in mindset

2. Patterns = prison
If we let those patterns go too
long unquestioned; they
become our prisons – Dewitt
Jones.
What usually works now will
soon be redundant and
irrelevant.
If we keep doing things
because that is what we are
comfortable with, our
competitors will overtake us.

3. They like breaking patterns…
Sergey Brin and Larry Page

4. The Google Story
Search existed in 1994…but not very relevant
results.
Google only started in 1998 (4 years later)…
…yet, almost everybody is using Google now…
…without spending on marketing
…by just word-of-mouth
What did they do differently? What patterns did
they break?
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5. Breaking the Pattern
They don’t just
search,
They rank the results
according to
relevance.
They find ways of
making the search
fast.
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6. Breaking the Pattern
They don’t buy
computers from the
usual vendors
They assembled their
own computers open
source tools using Linux
to reduce expenses
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7. Bottom Line
Result –
everybody
uses Google
and the
company is
rich
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8. Breaking the pattern – in your
work
Quit thinking:
 “ganyan na yan dati”
 “puede na yan”
Learn and re-learn your craft
everyday
 Use the internet
 Look for formal classes and
volunteer to attend them
 Using your new wisdom,
you can then “break the
pattern”
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