YES, APIs Make You Special

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Creating web applications today is very different than just a few years ago. The cause of this shift also enabled the move toward a more mobile future. There are now thousands of APIs that allow developers to focus on the part of the technology that is specific to the application. Social login, infrastructure services and many specialized datasets make up the core of today's web and mobile apps. In this talk, Adam DuVander traces the brief and impactful history of APIs. He also shares some tips to take full advantage of the trend in your own projects and businesses.

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YES, APIs Make You Special

  1. 1. YES APIS DO MAKE YOU SPECIAL Adam DuVander Developer Communications Director, adam@sendgrid.com@adamd
  2. 2. PRECISION POLLING Guarav Oberoi Chuck Groom
  3. 3. MASSIVEVOIP NETWORK NeoSpire
  4. 4. SIMPLE FRONT-END
  5. 5. ACQUIRED
  6. 6. NOVOIP NETWORK
  7. 7. PRECISION POLLING Guarav Oberoi Chuck Groom
  8. 8. SIMPLE FRONT-END
  9. 9. ACQUIRED
  10. 10. ClaireThompson
  11. 11. TODAY’STALK History Economics Psychics
  12. 12. AGE OF SCRIBES
  13. 13. PRINTING PRESS
  14. 14. FAST FORWARD
  15. 15. DESKTOP PUBLISHING
  16. 16. FAST FORWARD
  17. 17. BLOGGING
  18. 18. HAND CODING
  19. 19. FIVE MINUTE INSTALL
  20. 20. HISTORY OF APIS
  21. 21. APIApplication Programmer Interface ?
  22. 22. Flickr user demibrooke
  23. 23. WHAT IS AN API?
  24. 24. APIS CAN SHARE DATA
  25. 25. FUNCTIONALITY
  26. 26. INTELLIGENT CALCULATIONS
  27. 27. API AS PLATFORM
  28. 28. APIS ENABLE REACTION 2 unsubscribes 3 bounces
  29. 29. WAYS APIS WORK Sharing functionality Sharing data Sharing intelligent calculations Providing a platform Enabling reaction
  30. 30. FIRST WEB APIS
  31. 31. MASHUP MAYHEM
  32. 32. ONE MILLION WEBSITES
  33. 33. ANOTHER GOLD RUSH
  34. 34. APIS:A BLANK CANVAS Flickr user sookie
  35. 35. Felipe Venâncio
  36. 36. Ray Devlin
  37. 37. 33 DEAD GOOGLE APIS
  38. 38. APIS: BUILDING BLOCKS Josh Wedin
  39. 39. ECONOMICS
  40. 40. WHAT PROGRAMMERS DO N Stjerna
  41. 41. WHAT PROGRAMMING CAN BE
  42. 42. N StjernaJeremy King ARTISTS AND ARCHITECTS
  43. 43. HACKERS AND PAINTERS “Hacking  and  painting  have  a  lot  in   common...  what  hackers  and   painters  are  trying  to  do  is make  good  things.” Y-Combinator’s Paul Graham
  44. 44. ITALIAN ECONOMIST
  45. 45. PARETO PRINCIPLE “80%  of  effects  come   from  20%  of  causes.” Vilfredo Pareto
  46. 46. PARETO-AS-A-SERVICE APIs and Cloud Services Your code
  47. 47. INFRASTRUCTURE SELLS Messaging, Storage, Computing APIs Email PushSMS Storage Computing
  48. 48. BUILD ITYOURSELF
  49. 49. CAN WE BUILD IT? Yes, we can. But do we need to? Tom Hughes-CroucherEm
  50. 50. WHAT MAKESYOU SPECIAL? Steve Snodgrass!
  51. 51. N Stjerna
  52. 52. $
  53. 53. PRISONER’S DILEMMA Bruno talks Bruno silent Adam talks Adam silent Bruno: two years Adam: two years Bruno: three years Adam: free Bruno: free Adam: three years Bruno: one year Adam: one year
  54. 54. MANY BUSINESS MODELS John Musser, ProgrammableWeb bit.ly/apibizmodels
  55. 55. BASIC API BUSINESS MODELS
  56. 56. Pay as You Go Pay for what you use Grows as you grow Seems fair Tiered Traditional SaaS model Predictable Allows volume discounts Tiered with Trial Get started for free Upgrade when you grow Devs like freemium Most% popular!%
  57. 57. BASIC API BUSINESS MODELS
  58. 58. Affiliate Developer / Partner AFFILIATE PROGRAM Get Paid WhenYou MakeThem Money Affiliate Developer / Partner Store Link $ API Store Purchase API $ API Traditional Affiliate Program Full API Affiliate Program
  59. 59. HOW MANY APIS?
  60. 60. PSYCHICS
  61. 61. EVERYBODY HAS AN API
  62. 62. SERIES OFTUBES “The  Internet  is  not  something  that   you  just  dump  something  on.  It’s   not  a  big  truck. It’s  a  series  of  tubes.” Former US SenatorTed Stevens
  63. 63. HE WAS RIGHT
  64. 64. ClaireThompson
  65. 65. TapTapTap
  66. 66. Dec 2010 Jan 2011 Feb 2011
  67. 67. EVERNOTE’S API ROI Internal Use Drives Evernote API 99% External Internal
  68. 68. APPS, PARTNERS, INCOME $ The New API: bit.ly/thenewapi
  69. 69. The Old API The New API David Ohmer Karen Dalziel
  70. 70. SHOULD I HAVE AN API? OPEN MY API?
  71. 71. M
  72. 72. “We find that if our customers use any single integration, they are three times as likely to convert to paid.”
  73. 73. CONNECTEDTHINGS
  74. 74. “Let me findTwitter friends on Instagram” “I’ll pay you to integrate with other services” + + ? “I want my weight and fitness data in one place” + CUSTOMERS ASK FOR APIS
  75. 75. UN-PROGRAMMING
  76. 76. ClaireThompson
  77. 77. Steve Snodgrass!
  78. 78. YES APIS DO MAKE YOU SPECIAL Adam DuVander Developer Communications Director, adam@sendgrid.com@adamd Questions?

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