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Namescon 2014 - The Future of Search
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Namescon 2014 - The Future of Search

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Explores the future of search, how mobile and wearables are influencing search and how Bing is adjusting to new consumer expectations. Touches on the new TLDs coming out as well.

Explores the future of search, how mobile and wearables are influencing search and how Bing is adjusting to new consumer expectations. Touches on the new TLDs coming out as well.

Published in: Education, Technology, Design
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  • 9 billion to 25 billion in the next 8 years
  • Exponential scaleMichioKaku – physicist – humans think in linear scales, but in reality it advances exponentially.
  • Bing is stitching together the pieces of the digital web to reassemble them into coherent objects.  (iotw, an airplane has thousands of characteristics, but those characteristics are spread out on sites across the web.  Some sites might have the plane’s length, another has the seating capability, another has safety record.)  The challenge is to scour each of these sites, understand they are talking about the same plane, and ‘rebuild’ the physical object in digital so Bing can understand what it is, and what it can be used for.  (For slide help: imagine you want to know the largest aircraft with the fewest engine failures, with the above scenario, Bing could do it).
  • Refer to this article for more details on each item in the list: http://prdaily.com/Main/Articles/10711.aspx The list on that page is older – I’ve removed dead links and added a couple new ones to this current list.
  • Transcript

    • 1. what does duane do at bing Bing Webmaster Tools Speaks at shows, runs forums and blog, provides guidance on new WM tools www.bing.com/toolbox/webmasters Does he have a clue? 15 years as an inhouse SEO; ran seo at MSN; has helped GM, Disney, GAP, Walmart + http://www.linkedin.com/in/dforrester @duaneforrester And this helps me how? Blogging since 2001; owns 150 domains; runs several websites of his own http://twitter.com/DuaneForrester
    • 2. What Now?
    • 3. Content Social User Experience Link Building SEO
    • 4. Reorganize the Web for Task Completion UNDERSTANDING THE USER UNDERSTANDING THE WEB
    • 5. Reinventing Search Across 3 Dimensions Information Architecture Creation of new information via social graph and geospatial index Interaction Model Not just mouse and keyboard, but also voice, touch, gesture & vision Entry Points Not just browser, but devices, services and social networks
    • 6. • Build social followers & fans organically • Wall posts/tweets with links are perceived as more credible and useful • Get the basics of SEO covered, then focus on content • Its worth repeating: unique, compelling content still works
    • 7. • So you want more shares for your content, do you? Try these ideas. • Create lists: people love to consume content in list-form. Its quick, easy and simple. • Use hooks: ego, humor, anger, contrarian – be careful with them, but when used well, they are highly effective. • Participate in communities: when you are valued member of a community, the community supports you. • Share others’ information: people love when what they share gets shared itself. Share from trusted sources. • Ask questions: your followers will love the interaction and it’ll grow your following as others engage.
    • 8. Rising Expectations Constraints, Opportunities
    • 9. Schema.org and Other Languages
    • 10. Core Strategies Op. Strategies Tactics
    • 11. http://socialmediatoday.com/julieblakley/1516266/7-brands-gettingcreative-vine
    • 12. AUTOMATED Trusted RSS feeds MANUAL Copy & Paste AUTOMATED
    • 13. www.bing.com/webmaster www.hootsuite.com tapbots.com/software/tweetbot/ www.echofon.com/ statigr.am/ inst.me/ www.curalate.com/ www.evernote.com www.ifttt.com www.trackur.com www.sprinklr.com/ www.visibletechnologies.com/ www.socialmention.com mehdoh.com/
    • 14. http://elastic.io/abou t.html • https://zapier.com/# • Zapier is more user friendly than IFTTT, though IFTTT has better channel choices.
    • 15. Alexa.com Board Reader Sysomos Facebook Insights Follower Wonk Google Insights How Sociable Ice Rocket trends Buffer • • • • • • • • • Klout Peerindex Kred Mention Map Social Mention Statigram Twitter Counter Tweetreach Visual.ly

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