Imagine we need to sell UX to an organization. Not all organizations have the same level of interest and receptiveness to UX. Some just don’t care. What should we know about an organization that will help us sell UX more effectively? What sort of questions should we ask about the organization, its people and its culture? What can we learn from organizations where UX has become part of the corporate DNA? What factors can increase our chances of promoting UX successfully to an organization now and in the future? This presentation will tap into more than 10 years of experience in selling UX into different markets and organizations. We will share the successes, pitfalls and failures.

1. Selling UX

2. Stretchhhhhhhhhhh

3. Lucky draw

4. Lucky draw

7. Who uses?

12. Why?

13. UX culture http://www.google.com/corporate/tenthings.html

15. What just happened?

17. Good News

18. http://www.usnews.com/features/business/best-careers/best-careers-2008.html Usability/User experience specialist

19. http://www.usnews.com/money/careers/articles/2009/08/28/americas-best-careers-2009.html User experience specialist

20. http://news.bbc.co.uk/2/hi/technology/8017178.stm

21. Business of design

22. Lifestyle integration

23. Still not convinced?

24. I just want to have a shower

27. Part of something bigger right?

34. Frustrations

36. Barriers

37. Yikes!

38. UX Language is Ugly Thank you John Rhodes

41. Know your culture

43. “ Au says the collaboration between designers and engineers is healthy. A lot of the design team's time is spent on setting standards and building a style guide for engineers to ensure a project will really end up looking like a Google product.” http://www.techradar.com/news/internet/google-explains-its-minimalist-design-philosophy-641441

45. Ripe Organizations

47. Maturity

48. http://www.businessweek.com/innovate/content/apr2009/id20090429_083139.htm?campaign_id=rss_innovate

49. http://www.businessweek.com/innovate/content/apr2009/id20090429_083139.htm?campaign_id=rss_innovate Design Maturity

50. How people are rewarded?

52. What Sells?

55. Sales Goal?

56. Product Success

57. Common language?

58. Vision

59. http://www.uie.com/events/uiconf/2007/articles/experience_vision/

60. Where or what do you want to be in 2,5,10 years time?

62. Be valuable!

64. Thank You Email - dszuc@apogeehk.com Twitter - @dszuc