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The Big Shift “Efficiency is no longer sufficient” “In order to improve performanceand retain a greater share of the valuecreated, firms must amplify Inter-firmKnowledge Flows and instill greater WorkerPassion.” - 2010 Shift Index
Why is Design Thinking so rarein established firms?
Why aren’t CXOs in established firms ambidextrous?Validity vs. reliability Risky for professionals to try to get it right Business school emphasizes reliability Entrepreneurs focus on validity!
Organizational Ambidexterity Exploration ExploitationOrganizational focus invention of business administration of businessDriving forces Intuition, feeling, Analysis, reasoning, hypotheses about data from the past the futureProgress Uneven, Careful incremental characterized by steps significant leapsRisk and Reward Uncertain but Minimal risk, potentially high predictable but reward smaller rewards
Scope Procurement TimeRisk Integration Cost Comm- Quality unications Human Resources A Guide to the Project Management Body of Knowledge
ProjectEvery project creates a unique product,service, or result.“Although repetitive elements may bepresent in some project deliverables, thisrepetition does not change thefundamental uniqueness of the projectwork.” - A Guide to the PMBOK
How can I do Design Thinking? Service Design Product Design Interaction Design Visual Design Social Design Project Management
Service DesignIs a cross-disciplinary practice that combinesnumerous skills in design, management andprocess engineering.Consciously designed services that incorporatenew business models are empathetic to userneeds and attempt to create new socio-economic value in society. – The Copenhagen Institute of InteractionDesign, 2008
Craig A. PerueDesign Thinking MBA, PMP, CMQ/OE, CISA Tel.: 876-509-0572for Twitter: craigperue http://jm.linkedin.com/in/craigperueProject Managers http://bit.ly/tjkSJg Senior Consultant Mona School of Business The University of the West Indies, Mona Programme Manager OLPC Jamaica