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The Billion Dollar Startup Playbook
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The Billion Dollar Startup Playbook

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Startups face an inherent challenge. Changing the world requires growth and scale. Yet growth has the potential to strip any company of the magic, culture and nimbleness that made it successful in …

Startups face an inherent challenge. Changing the world requires growth and scale. Yet growth has the potential to strip any company of the magic, culture and nimbleness that made it successful in the first place.

In 2013, my LinkedIn Talent Solutions team rallied around the idea of becoming something unique: a “Billion Dollar Startup.” Our goal was to become a multi-billion dollar business that stayed true to our startup roots without falling prey to slowness, cautiousness, rigidity, inertia… all the things that we despise.

Last week at our annual kickoff, we launched this Billion Dollar Startup playbook, which highlights the challenges that plague growing companies, and offers nine rules that can help your team navigate this phase of growth.

This is a work in progress. Feedback welcome.

Follow my blog at: https://www.linkedin.com/influencer/314058


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  • Well thought out. Thanks.
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  • Too true. Great insight.
    Thank you.
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  • Great job! I`m looking forward seeing more from you. May be you feel like breaking down your rules to the next level...
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  • It was great piece of work thanks for sharing It has helped me personally
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  • Great work !!
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  • 1. Our Quest to become a Billion Dollar Startup LinkedIn T alent Solutions
  • 2. LinkedIn T alent Solutions
  • 3. Start-ups face a challenging road LinkedIn T alent Solutions
  • 4. We have dreams of transforming the world LinkedIn T LinkedIn Talent Solutions alent Solutions
  • 5. But, changing the world requires scale LinkedIn T alent Solutions
  • 6. With growth, we risk losing our startup DNA LinkedIn T alent Solutions
  • 7. and the scrappiness that made us great LinkedIn T alent Solutions
  • 8. We become complacent and assume success LinkedIn T alent Solutions
  • 9. We don’t know our colleagues as well (or trust them as much) LinkedIn T alent Solutions
  • 10. LinkedIn T alent Solutions
  • 11. Personal contributions become less visible LinkedIn T alent Solutions
  • 12. We tend to worry about our own slice LinkedIn T alent Solutions
  • 13. Growing big while running like a startup is hard LinkedIn T alent Solutions
  • 14. We must keep our startup roots and We must keep our startup roots remember what got us here LinkedIn T LinkedIn Talent Solutions alent Solutions
  • 15. While learning how to scale elegantly LinkedIn T alent Solutions
  • 16. We aspire to be a billion dollar business while keeping our startup magic...here’s how. LinkedIn T alent Solutions
  • 17. We aspire to be a billion dollar business while keeping our startup magic...here’s how. Click to Tweet LinkedIn T alent Solutions
  • 18. Rule #1 - Remember why we’re here LinkedIn T alent Solutions
  • 19. Rule #2 - Make waves. Don’t ride them. LinkedIn T alent Solutions
  • 20. Rule #3 Earn your customers business every day LinkedIn T alent Solutions
  • 21. Rule #4 - Hire for culture fit and long term potential LinkedIn T alent Solutions
  • 22. Rule #5 - Let talent flow throughout the company LinkedIn T alent Solutions
  • 23. Rule #6 - Leap often, learn quickly LinkedIn T alent Solutions
  • 24. Rule #7 - Innovate Locally, Scale Globally LinkedIn T alent Solutions
  • 25. Rule #8 - Listen to the frontline LinkedIn T alent Solutions
  • 26. Rule #9 - Stop doing what’s not working LinkedIn T alent Solutions
  • 27. Most startups lose their magic as they grow.  They get complacent, over-confident and cautious.  We don’t have time for that… we have a big mountain to climb together.  LinkedIn T alent Solutions
  • 28. Thank you! Authored by Illustrated by Dan Shapero Brett Wallace linkedin.com/in/danshapero linkedin.com/in/brettwallace LinkedIn T alent Solutions

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