SOCIAL MEDIA:ROI

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SOCIAL MEDIA:ROI

  1. 1. Social Media ROI:<br />
  2. 2. Social Media = Positive ROI<br />TRUE<br />FALSE<br />
  3. 3. Social Media = Positive ROI<br />TRUE<br />FALSE<br />
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8. Over 3,000,000.00 business’s are now taking advantage of Social Media<br />
  9. 9.
  10. 10.
  11. 11. 50% more are using Twitter to twelve months ago, with a 200% increase in the number of company blogs.<br />
  12. 12. The truth is though even on Twitter – the platform with the biggest uptake – the percentage of companies using the service is below 50%<br />50% more are using Twitter to twelve months ago, with a 200% increase in the number of company blogs.<br />
  13. 13. Over the next 2 years Bacardi will shift “90%” of it’s digital spend to Facebook.<br />
  14. 14. A company source states “With a dotcom you’re not getting a great return on investment if you’re not getting the hits”<br />Over the next 2 years Bacardi will shift “90%” of it’s digital spend to Facebook.<br />
  15. 15.
  16. 16. nearly 200,000 Facebookers have been de-friended for the sake of a hamburger<br />
  17. 17. On average an hour was spent defriending, that’s an hour there are eyeballs on your brand<br />nearly 200,000 Facebookers have been de-friended for the sake of a hamburger<br />
  18. 18. Dell associates $3,000,000.00 worth of computer sales to Twitter<br />
  19. 19. BTW<br />
  20. 20. Less than 20% of all TV campaigns deliver a positive ROI<br />
  21. 21. Dominos Pizza increased sales to account for 32.7% of sales, with profits of 17.5m an increase of 4m<br />
  22. 22. Chris Moore, CEO of Dominos said the increase came from innovative marketing over the last year, including it’s tie up with location based mobile service Foursquare<br />Dominos Pizza increased sales to account for 32.7% of sales, with profits of 17.5m an increase of 4m<br />
  23. 23. Social Media is only for B2C<br />TRUE<br />FALSE<br />
  24. 24. Social Media is only for B2C<br />TRUE<br />FALSE<br />
  25. 25.
  26. 26. 9,000 people attended the social media product launch event – 90 times more attendees than in the past<br />
  27. 27. 9,000 people attended the social media product launch event – 90 times more attendees than in the past<br />Nearly three times as many press articles as with traditional outreach methods<br />
  28. 28. 9,000 people attended the social media product launch event – 90 times more attendees than in the past<br />Nearly three times as many press articles as with traditional outreach methods<br />More than 1,000 blog posts and 40 million online impressions<br />
  29. 29. 9,000 people attended the social media product launch event – 90 times more attendees than in the past<br />Nearly three times as many press articles as with traditional outreach methods<br />More than 1,000 blog posts and 40 million online impressions<br />Saved 42,000 gallons of gas<br />
  30. 30. 9,000 people attended the social media product launch event – 90 times more attendees than in the past<br />Nearly three times as many press articles as with traditional outreach methods<br />More than 1,000 blog posts and 40 million online impressions<br />Saved 42,000 gallons of gas<br />One-sixth the cost of a traditional launch<br />
  31. 31.
  32. 32.
  33. 33. BARACK OBAMA<br />5 MILLION FANS ON SOCIAL MEDIA<br />
  34. 34. 5.4 MILLION CLICKED ON AN “i VOTED FOR Obama”<br />Facebook button<br />
  35. 35. 3 million online donors<br />$500 million<br />
  36. 36. 92% of donations were in increments of less than $100<br />
  37. 37.
  38. 38. 54% more<br />Found participants in online communities spend<br />
  39. 39. interesting numbers<br />BUT<br />“Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.”<br />
  40. 40. interesting numbers<br />BUT<br />“Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.”<br />
  41. 41. BUT<br />“Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.”<br />
  42. 42. You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media...<br />
  43. 43. The old media paradigm was PAY to PLAY. <br />Now you get back what you authentically put in. You’ve got to be willing to PLAY to PLAY.<br />
  44. 44. 71% of businesses plan to increase there inves<br />
  45. 45. 71% of businesses plan to increase there investments in social media by an average of 40% because:<br />
  46. 46. 71% of businesses plan to increase there investments in social media by an average of 40% because:<br />+Low Cost Marketing<br />+Getting Traction<br />+We HAVE To Do It<br />
  47. 47. and the co$t<br />of doing nothing?<br />
  48. 48. and the co$t<br />of doing nothing?<br />
  49. 49. Do you really want to take that risk?<br />
  50. 50. The social media tidal wave is already here<br />
  51. 51. Are you swimming with the current?<br />
  52. 52. Are you swimming with the current?<br />or swimming with sharks?<br />
  53. 53. welcome to now<br />
  54. 54. welcome to now<br />
  55. 55. welcometonow<br />

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