Ama hawaii-2013

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  • Framework: Ric
  • Framework: Ric
  • Desired Outcomes; Eta
  • Paul
  • Paul
  • Despite the outcries of Occupy; - people naturally project personhood onto brands.
  • Document your resources available to you
  • Document your resources available to you
  • Document your resources available to you
  • Document your resources available to you
  • Document your resources available to you
  • Document your resources available to you
  • Document your resources available to you
  • Document your resources available to you
  • Document your resources available to you
  • Document your resources available to you
  • Document your resources available to you
  • Document your resources available to you
  • Ama hawaii-2013

    1. 1. Strategy For Social Media @ricdragon Ric Dragon, CEO, DragonSearch - @ricd
    2. 2. WHOLE SYSTEM TACTICS EXECUTION
    3. 3. WHOLE SYSTEM TACTICS EXECUTION
    4. 4. Purpose & Vision Create Indelible Memories Goal Be center to more storytelling in social media Objectives Metrics Publish excellent blog content at least six times / month # of blog posts / month Increase community by 50% # of followers # of interactions Increase engagement by 100% # of comments on blog # of mentions Increase amplification by 50% # of shares
    5. 5. 3000 Target 1000 NOW Twitter Retweets
    6. 6. • Domestic Animals (people who love…) • Ferrets • Cats • Fish • Dogs • Rescue Dogs • Obedience dogs • Specific Breeds • Hounds • Toy • Sporting • Terriers • Airedales • Airedale Fanciers Club of Illinois DigitalEthos.org/smac
    7. 7. Competitive Analysis
    8. 8. Company FB Likes Avg # of comments/po st Avg # of likes / post Avg # of shares / post Ritz Carlton 453,000 24.6 2791 217.4 W Hotels 142,000 3 281.2 2.6 Four Seasons 193,000 76.6 1548.4 73.8
    9. 9. Twitter: @ricdragon
    10. 10. Twitter: @ricdragon
    11. 11. Twitter: @ricdragon
    12. 12. WHOLE SYSTEM TACTICS EXECUTION
    13. 13. Twitter: @ricdragon
    14. 14. Twitter: @ricdragon
    15. 15. Twitter: @ricdragon
    16. 16. Twitter: @ricdragon
    17. 17. Twitter: @ricdragon
    18. 18. The Big Five Approaches to Social Media Twitter: @ricdragon
    19. 19. WHOLE SYSTEM TACTICS EXECUTION
    20. 20. Resources Available
    21. 21. Twitter: @dragonsearch
    22. 22. Twitter: @dragonsearch
    23. 23. Twitter: @dragonsearch
    24. 24. Twitter: @dragonsearch
    25. 25. Twitter: @dragonsearch
    26. 26. Twitter: @dragonsearch
    27. 27. Mahalo! Ric Dragon, DragonSearch dragon@dragonsearch.net | http://drsr.ch/workshops Twitter: @ricdragon

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