1.
Herding Cats and Chasing Whales: Process in Social Media Marketing Ric Dragon, CEO, DragonSearch - @ricdragon

2.
Premise 1 Social Media behaviors fall into patterns@ricdragon

3.
Premise 2 Process can be applied to Social Media Marketing@ricdragon

4.
Premise 3 Not all Social Media Marketing endeavors are the same@ricdragon

5.
The Social MediaPlatform PatternPyramid Ric DragonRic Dragon @ricdragon

6.
Self-identification

7.
Self-identification

8.
Self-identification

9.
Self-identification

10.
Self-identification

11.
Connecting, or group forming "The nearer two individuals are to each other in space, the more do they owe to each other their immediate attention and acceptance, their first love" – Dr. Jacob Levi Moreno

12.
Connecting, or group forming

13.
Connecting, or group forminghttp://inmaps.linkedinlabs.com

14.
“SETS” are another way of looking at it… •Bald guys •Middle-aged guys •Marketing Professionals •Artists •Fathers •Member of the Dragon family •Denizen of Kingston, NY (and New York, the Catskills, Ulster County, & the Hudson Valley) •People who like samurai movies •Toyota drivers •People in this webinar

15.
Engagement •Monologue •Dialogue •Multilogue •Transactional •Gifting

16.
A Process-Based Approach Desired Outcomes Measure & Who Are Renew WE? Creative Who Are Solutions THEY? Who Where are Influences? they?Twitter: @ricdragon

17.
A Process-Based Approach Desired Outcomes Measure & Who Are Renew WE? Creative Who Are Solutions THEY? Who Where are Influences? they?Twitter: @ricdragon

18.
Brand Voice@ricdragon

19.
Brand Voice • Maven • Passion • Community • Promotional Voice • Others?@ricdragon

20.
Voices@ricdragon

21.
Voices@ricdragon

22.
Voice- Community VoicesTwitter: @ricdragon

23.
Voices@ricdragon

24.
Voices@ricdragon

25.
A Process-Based Approach Desired Outcomes Measure & Who Are Renew WE? Creative Who Are Solutions THEY? Who Where are Influences? they?Twitter: @ricdragon

26.
A Process-Based Approach Desired Outcomes Measure & Who Are Renew WE? Creative Who Are Solutions THEY? Who Where are Influences? they?Twitter: @ricdragon

27.
Communities •Using keyword research to find •Existing; or you need to create? •How do you participate? •Role of Community Management

28.
Any Major influencers emerging?Berkeley Music Students

29.
A Process-Based Approach Desired Outcomes Measure & Who Are Renew WE? Creative Who Are Solutions THEY? Who Where are Influences? they?Twitter: @ricdragon

30.
A Process-Based Approach Desired Outcomes Measure & Who Are Renew WE? Creative Who Are Solutions THEY? Who Where are Influences? they?Twitter: @ricdragon

31.
The Brilliant Campaigns

32.
The Brilliant Campaigns Ric Dragon | DragonSearch | @ricdragon

33.
A Process-Based Approach Desired Outcomes Measure & Who Are Renew WE? Creative Who Are Solutions THEY? Who Where are Influences? they?Twitter: @ricdragon

34.
•They buy something from you•Social proof•Influencer outreach•Share of voice in community•Engagement•Amplification•Like more

35.
Balanced Scorecard Financial Learning & Customer Growth Internal Business Process

36.
•They buy something from you•Social proof•Influencer outreach•Share of voice in community•Engagement•Shared•Like more

37.
Benchmarking • Facebook • Twitter • Blogs • Newsletters • Press Releases • General SearchTwitter: @ricdragon

38.
Focus Plan Document Focus-Plan • Budget time and resources – Budget? – Your Time? – Staff Time?Twitter: @ricdragon

39.
Focus Plan Document Focus Plan • Facebook – 60% • Twitter – 20% • Flickr – 20%Twitter: @ricdragon

40.
Focus Plan Document Focus PlanTwitter: @ricdragon

41.
Focus Plan Document Focus Plan Document Facebook – Post once per day: images, video, new product, event, etc. – Gift 5 times per day: like others posts, engage, etc. – Monitor each day: every engagement is responded to – Build fans each day: find quality, targeted likersTwitter: @ricdragon

42.
In Flight In FlightTwitter: @ricdragon

43.
In Flight In Flight • Creative Time/Brainstorming • Twitter/FB Flash Mob Internally • Work off of the Audience Brainstorm • Develop Champions for different mediaTwitter: @ricdragon

44.
Monitoring & Listening Monitoring and Listening • Google Alerts • Facebook Trends • Tools for archiving Twitter • Professional Tools (Raven, Radian6)Twitter: @ricdragon

45.
Monitoring & Listening MonitoringTwitter: @ricdragon

46.
Renew@ricdragon

47.
Thank You!Ric Dragon, DragonSearchdragon@dragonsearch.net | Twitter: @ricdragon