Conversion conference-2011-dragon

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This is the deck from my 2011 Conversion Conference East presentation on conversions in the social media eco system.

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  • From Frank Hutchinson Dukesmith, Adrian W. McCoy, Worthington C. Holman - 1904 Salesmanship: magazine for all who sell or have to do with the ...: Volumes 2-3 - Page 6
  • From Frank Hutchinson Dukesmith, Adrian W. McCoy, Worthington C. Holman - 1904 Salesmanship: magazine for all who sell or have to do with the ...: Volumes 2-3 - Page 6
  • Conversion conference-2011-dragon

    1. 1. Ric DragonCEO DragonSearch@ricdragonAuthor ofSocial Marketologycoming June 2012
    2. 2. LEADGOLD
    3. 3. US THEM • To be recognized • To be liked • To be safe
    4. 4. •They buy something from you•Social proof
    5. 5. •They buy something from you•Social proof•Influencer outreach•Share of voice in community•Engagement•Amplification•Like more
    6. 6. •They buy something from you•Social proof•Influencer outreach•Share of voice in community•Engagement•Amplification•Like more
    7. 7. Balanced Scorecard Financial Learning & Customer Growth Internal Business Process
    8. 8. •They buy something from you•Social proof•Influencer outreach•Share of voice in community•Engagement•Shared•Like more
    9. 9. Understand Social ConversionsDon’t just measure the easy thingsUnderstand Business ObjectivesMap the two to one anotherEducate stakeholders Ric Dragon CEO DragonSearch @ricdragon Author of Social Marketology coming June 2012

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