Social media-for-manufacturing

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  • Beyond the Hype
  • Social media-for-manufacturing

    1. 1. Creating value for the <br />Manufacturing organization<br />Social Media <br />
    2. 2. Beyond the Hype<br />
    3. 3. The Three Golden Gotta-Do’s<br />Real Estate<br />Policy<br />Monitoring<br />
    4. 4. So What?<br />Social and Search<br />The Blog is Pivotal<br />Digital Footprint<br />Less Formal<br />More Opinion<br />Frequent<br />Allow for commentary<br />
    5. 5. Tools<br />140 character limit<br />Can link to other material<br />#Hastags<br />Twitter Chat<br />
    6. 6. Tools<br />
    7. 7. Process<br />Goals<br />Identify Voice / Persona<br />Identify Audience<br />Benchmarking<br />Focus Plan<br />Monitor and Listening Plan<br />Twitter: @ricdragon<br />
    8. 8. The Cycle<br />Monitor<br />Measuring Against Benchmarks<br />Improve<br />
    9. 9. Thank you.<br />Ric Dragon<br />DragonSearch<br />Kingston, NY 12401/US<br />845.383.0890 | dragon@dragonsearch.net<br />Twitter: @ricdragon<br />http://www.dragonsearchmarketing.com<br />/social-media-marketing-process-template-library/<br />

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