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Social Media Marketing<br />
Marketing Plan<br />
Mother Ship<br />Your Website is the<br />
Google Rules<br />
Dead<br />Ads aren’t<br />
The Internet is the<br />Social<br />Network<br />
A PUPPY<br />I gave an ex-girlfriend<br />
A LOT<br />They grow<br />
Facebook<br />350 million sign-ups<br />5:47 min ToS<br />128 million uniques<br />Real-Time Search<br />
What can you do with Facebook?<br />
Group or Fan Page?<br />
Share Comments & Links<br />
Photos!<br />
Videos!<br />
AddEvents<br />
Send Emails!<br />
Edit Your Page Quickly<br />
Add Applications<br />
Analytics<br />
Demographics<br />
Lots of Help Out There<br />
Don’t Start Without a Plan<br />Needs a Profile to Start<br />Needs to be Constantly Fed<br />Vanity URL CANNOT be Changed...
Real-Time Search<br />
YouTube<br />20 Hours of Video Every Minute<br />Second Largest Search Engine<br />
Flickr<br />
Twitter<br />Constant Conversation<br />Real-Time Search<br />
Social Media ROI<br />
Tracking Mentions<br />
Tracking Links<br />
Start with a Plan<br />Listen First<br />Communicate like a Human<br />Feed your Friends<br />Fail Fast Thru Testing<br />...
Want to Connect with Me?<br /> - don.schindler@nd.edu<br /> - facebook.com/donschindler<br /> - twitter.com/donschindler<b...
Join Us on Linkedin<br />Notre Dame Campus Communicators<br />
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Social Media Marketing

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Quick presentation on the benefits of using facebook for higher education.

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  • Who starts a fan page?Bad comments?Select your vanityurl carefully.Have a plan.
  • Transcript of "Social Media Marketing"

    1. 1. Social Media Marketing<br />
    2. 2.
    3. 3. Marketing Plan<br />
    4. 4. Mother Ship<br />Your Website is the<br />
    5. 5. Google Rules<br />
    6. 6. Dead<br />Ads aren’t<br />
    7. 7. The Internet is the<br />Social<br />Network<br />
    8. 8. A PUPPY<br />I gave an ex-girlfriend<br />
    9. 9. A LOT<br />They grow<br />
    10. 10. Facebook<br />350 million sign-ups<br />5:47 min ToS<br />128 million uniques<br />Real-Time Search<br />
    11. 11. What can you do with Facebook?<br />
    12. 12. Group or Fan Page?<br />
    13. 13. Share Comments & Links<br />
    14. 14. Photos!<br />
    15. 15. Videos!<br />
    16. 16. AddEvents<br />
    17. 17. Send Emails!<br />
    18. 18. Edit Your Page Quickly<br />
    19. 19. Add Applications<br />
    20. 20. Analytics<br />
    21. 21. Demographics<br />
    22. 22. Lots of Help Out There<br />
    23. 23. Don’t Start Without a Plan<br />Needs a Profile to Start<br />Needs to be Constantly Fed<br />Vanity URL CANNOT be Changed<br />Don’t Hand Over to the Hired Help<br />Easy to Update, Easy to Test<br />Share and Track Analytics<br />Make Friends of Friends<br />
    24. 24. Real-Time Search<br />
    25. 25. YouTube<br />20 Hours of Video Every Minute<br />Second Largest Search Engine<br />
    26. 26. Flickr<br />
    27. 27. Twitter<br />Constant Conversation<br />Real-Time Search<br />
    28. 28. Social Media ROI<br />
    29. 29. Tracking Mentions<br />
    30. 30. Tracking Links<br />
    31. 31.
    32. 32. Start with a Plan<br />Listen First<br />Communicate like a Human<br />Feed your Friends<br />Fail Fast Thru Testing<br />Measure Results<br />Puppy Checklist<br />
    33. 33. Want to Connect with Me?<br /> - don.schindler@nd.edu<br /> - facebook.com/donschindler<br /> - twitter.com/donschindler<br /> - agency.nd.edu<br />
    34. 34. Join Us on Linkedin<br />Notre Dame Campus Communicators<br />
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