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Social Media Marketing
 

Social Media Marketing

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Quick presentation on the benefits of using facebook for higher education.

Quick presentation on the benefits of using facebook for higher education.

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  • Who starts a fan page?Bad comments?Select your vanityurl carefully.Have a plan.

Social Media Marketing Social Media Marketing Presentation Transcript

  • Social Media Marketing
  • Marketing Plan
  • Mother Ship
    Your Website is the
  • Google Rules
  • Dead
    Ads aren’t
  • The Internet is the
    Social
    Network
  • A PUPPY
    I gave an ex-girlfriend
  • A LOT
    They grow
  • Facebook
    350 million sign-ups
    5:47 min ToS
    128 million uniques
    Real-Time Search
  • What can you do with Facebook?
  • Group or Fan Page?
  • Share Comments & Links
  • Photos!
  • Videos!
  • AddEvents
  • Send Emails!
  • Edit Your Page Quickly
  • Add Applications
  • Analytics
  • Demographics
  • Lots of Help Out There
  • Don’t Start Without a Plan
    Needs a Profile to Start
    Needs to be Constantly Fed
    Vanity URL CANNOT be Changed
    Don’t Hand Over to the Hired Help
    Easy to Update, Easy to Test
    Share and Track Analytics
    Make Friends of Friends
  • Real-Time Search
  • YouTube
    20 Hours of Video Every Minute
    Second Largest Search Engine
  • Flickr
  • Twitter
    Constant Conversation
    Real-Time Search
  • Social Media ROI
  • Tracking Mentions
  • Tracking Links
  • Start with a Plan
    Listen First
    Communicate like a Human
    Feed your Friends
    Fail Fast Thru Testing
    Measure Results
    Puppy Checklist
  • Want to Connect with Me?
    - don.schindler@nd.edu
    - facebook.com/donschindler
    - twitter.com/donschindler
    - agency.nd.edu
  • Join Us on Linkedin
    Notre Dame Campus Communicators