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Social Media Marketing

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Don Schindler
Don Schindler

This document discusses various social media platforms and tips for social media marketing. It provides statistics on Facebook user numbers and video uploads to YouTube. Key advice includes starting with a marketing plan, listening first to understand audiences, communicating in a natural human voice, constantly engaging followers, testing ideas quickly, and measuring results. Contact information is given to connect with the author.

EducationTechnologyBusiness
1 of 34
Social Media Marketing
Marketing Plan
Mother Ship Your Website is the
Google Rules
Dead Ads aren’t
The Internet is the Social Network
A PUPPY I gave an ex-girlfriend
A LOT They grow
Facebook 350 million sign-ups 5:47 min ToS 128 million uniques Real-Time Search
What can you do with Facebook?
Group or Fan Page?
Share Comments & Links
Photos!
Videos!
AddEvents
Send Emails!
Edit Your Page Quickly
Add Applications
Analytics
Demographics
Lots of Help Out There
Don’t Start Without a Plan Needs a Profile to Start Needs to be Constantly Fed Vanity URL CANNOT be Changed Don’t Hand Over to the Hired Help Easy to Update, Easy to Test Share and Track Analytics Make Friends of Friends
Real-Time Search
YouTube 20 Hours of Video Every Minute Second Largest Search Engine
Flickr
Twitter Constant Conversation Real-Time Search
Social Media ROI
Tracking Mentions
Tracking Links
Start with a Plan Listen First Communicate like a Human Feed your Friends Fail Fast Thru Testing Measure Results Puppy Checklist
Want to Connect with Me? - don.schindler@nd.edu - facebook.com/donschindler - twitter.com/donschindler - agency.nd.edu
Join Us on Linkedin Notre Dame Campus Communicators

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