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Three Steps To Building Brand Advocacy


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In this presentation, I breakdown the three steps to building brand advocates.
1. Find Them
2. Feed Them
3. Champion Them

There are many different ways to do those three steps and I provide insights into how to find, feed and champion them for your brand.

Published in: Marketing
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Three Steps To Building Brand Advocacy

  1. 1. BUILDING BRAND ADVOCATES Three Steps To Building Relationships and Loyalty
  2. 2. 2
  3. 3. 3
  4. 4. 1. FIND ADVOCATES 4
  5. 5. Email Marketing 5
  6. 6. Employees / Industry 6
  7. 7. Are You Listening? 7
  8. 8. CRM 8
  9. 9. 2. FEED ADVOCATES 9
  10. 10. Insider Information 10
  11. 11. Build Relationships I think I should be their (animal rights organizations) main audience: animal loving consumer!! Stop me from creating demand through, oh i dunno, education and facts. But they failed. Their facts were words backed up by other vegans. So I asked them to show me where those vegans got their information and it ended up being by …a vegetarian. And so they have sent me straight into the arms of what they consider to be the enemy (i.e. farmers) to search for information with substance and fact and I found goodness and love and concern of welfare, in spite of slaughter. They lose. They really lose and I hope that that will be made plain to those of you who are giving us the gift of information. 11
  12. 12. 3. CHAMPION ADVOCATES 12
  13. 13. rewards/gameification 13
  14. 14. Celebrate them 14
  15. 15. Recruit from them 15
  16. 16. READY TO DO THIS! • Starting out = Email and Social Media • Next Level = Advocacy Program tied to your CRM and Email Automation 16
  17. 17. What did we learn today 01 02 03 Advocacy Programs (Word of Mouth) is one of the strongest forms of marketing. Find, feed and champion your advocates to keep them engaged. Beginner level is email marketing and social media. Advanced level involves brand advocacy software tied to your CRM. 17
  18. 18. JOIN OUR PROGRAM • Sign up for MyDairy Advocacy Program at • You’ll get insider information on dairy advocacy, learn about marketing campaigns, get into the Dairy Hub and media training. 18