How to Use Social Media to Connect with Your Community, Build Relationships, and Win Deals
Upcoming SlideShare
Loading in...5
×
 

How to Use Social Media to Connect with Your Community, Build Relationships, and Win Deals

on

  • 789 views

How to Use Social Media to Connect with Your Community, Build Relationships, and Win Deals

How to Use Social Media to Connect with Your Community, Build Relationships, and Win Deals

This is a webinar I did for the American Marketing Association (AMA) in December of 2013.

Statistics

Views

Total Views
789
Views on SlideShare
784
Embed Views
5

Actions

Likes
2
Downloads
6
Comments
0

1 Embed 5

https://twitter.com 5

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

How to Use Social Media to Connect with Your Community, Build Relationships, and Win Deals How to Use Social Media to Connect with Your Community, Build Relationships, and Win Deals Presentation Transcript

  • Type  your  answer  in  the  chat!  
  • How To Use Social Media to Connect with Your Community, Build Relationships, and Win Deals DJ Waldow Digital Marketing Evangelist at Marketo December 18, 2013 ©  2013  Marketo,  Inc.  Marketo  Proprietary  and  Confiden:al      
  • DJ  Waldow   Digital  Marke:ng  Evangelist     Marketo   @djwaldow   ©  2013  Marketo,  Inc.  Marketo  Proprietary  and  Confiden:al      
  • Yes.  
  • Social  media   is  hot.  
  • Over  half  of   Americans  have  a   profile  on  a  social   networking  site  
  • [Audience  Poll]   Page  10   ©  2013  Marketo,  Inc.     10 Marketo  Proprietary  and  Confiden:al  
  • Page  11   ©  2013  Marketo,  Inc.     11 Marketo  Proprietary  and  Confiden:al  
  • Page  12   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • My  MOM  is  on   Facebook.  
  • 1/3  of  status   updaters  post   updates  using  the   services  website   nearly  every  day.    
  • 55%  of  cell   phone  owners   say  that  their   phone  is  a   smartphone.  
  • What  is  social  media?  
  • Nope.  
  • Nope.   Those  are  just  social  media  tools.    
  • Social  
  • Social.  Yes.  
  • Social.  Yes.   But  none  of  those  are  social  media.  
  • Media  
  • Media.  Yes.  
  • Media.  Yes.   But  none  of  those  are  social  media.  
  • Social   Media  
  • Page  48   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Does  anyone  know  …  ?   Page  49   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  50   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  51   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  52   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  53   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  54   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  55   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Building  rela:onships  through  social   media  is  like  making  a  mojito    
  • It’s  not  the   job  for  a   novice.
  • Instead,  it  takes  a  trained  professional  …   and  :me…  and  pa:ence.
  • So  …     where  to  start?   Page  59   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • The   SECRET   to  building   rela:onships   through  social   media Page  60   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  61   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  62   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  63   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • But  what  does  an   online  smile   look  like?   Page  64   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • No  really  …  what  does  an   online  smile   look  like?   Page  65   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  66   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  67   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  68   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • What  ARE  the  (awesome)  contents? Page  69   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  70   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  71   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  72   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  73   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Immediate response Page  74   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Humor / Human Page  75   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Helpful Selling Page  76   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • More Helpful Selling + Humor / Human Page  77   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  78   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  79   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  80   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Marketo umbrellas lighting the way ! Page  81   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  82   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  83   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  84   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  85   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Just this morning … Page  87   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  88   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  89   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  90   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  91   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  92   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 5,507,089 impressions 13,198 clicks 844,714 people reached Page  93   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  95   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  96   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  97   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  98   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  99   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Gary Vaynerchuck
  • Page  103   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  104   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 42 seconds later … Page  105   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 42 seconds later … Page  106   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  107   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • Page  108   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • The Secret Sauce “The incredible brand awareness and bottomline profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.” -Gary Vaynerchuck in Jab, Jab, Jab, RIGHT HOOK
  • marketo.com/cheat-sheets/online-community/ Page  110   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • marketo.com/definitive-guides/social-marketing/ Page  111   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • QUESTIONS? Page  112   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al