How to Use Social Media to Connect with Your Community, Build Relationships, and Win Deals

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How to Use Social Media to Connect with Your Community, Build Relationships, and Win Deals …

How to Use Social Media to Connect with Your Community, Build Relationships, and Win Deals

This is a webinar I did for the American Marketing Association (AMA) in December of 2013.

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  • 1. Type  your  answer  in  the  chat!  
  • 2. How To Use Social Media to Connect with Your Community, Build Relationships, and Win Deals DJ Waldow Digital Marketing Evangelist at Marketo December 18, 2013 ©  2013  Marketo,  Inc.  Marketo  Proprietary  and  Confiden:al      
  • 3. DJ  Waldow   Digital  Marke:ng  Evangelist     Marketo   @djwaldow   ©  2013  Marketo,  Inc.  Marketo  Proprietary  and  Confiden:al      
  • 4. Yes.  
  • 5. Social  media   is  hot.  
  • 6. Over  half  of   Americans  have  a   profile  on  a  social   networking  site  
  • 7. [Audience  Poll]   Page  10   ©  2013  Marketo,  Inc.     10 Marketo  Proprietary  and  Confiden:al  
  • 8. Page  11   ©  2013  Marketo,  Inc.     11 Marketo  Proprietary  and  Confiden:al  
  • 9. Page  12   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 10. My  MOM  is  on   Facebook.  
  • 11. 1/3  of  status   updaters  post   updates  using  the   services  website   nearly  every  day.    
  • 12. 55%  of  cell   phone  owners   say  that  their   phone  is  a   smartphone.  
  • 13. What  is  social  media?  
  • 14. Nope.  
  • 15. Nope.   Those  are  just  social  media  tools.    
  • 16. Social  
  • 17. Social.  Yes.  
  • 18. Social.  Yes.   But  none  of  those  are  social  media.  
  • 19. Media  
  • 20. Media.  Yes.  
  • 21. Media.  Yes.   But  none  of  those  are  social  media.  
  • 22. Social   Media  
  • 23. Page  48   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 24. Does  anyone  know  …  ?   Page  49   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 25. Page  50   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 26. Page  51   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 27. Page  52   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 28. Page  53   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 29. Page  54   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 30. Page  55   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 31. Building  rela:onships  through  social   media  is  like  making  a  mojito    
  • 32. It’s  not  the   job  for  a   novice.
  • 33. Instead,  it  takes  a  trained  professional  …   and  :me…  and  pa:ence.
  • 34. So  …     where  to  start?   Page  59   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 35. The   SECRET   to  building   rela:onships   through  social   media Page  60   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 36. Page  61   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 37. Page  62   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 38. Page  63   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 39. But  what  does  an   online  smile   look  like?   Page  64   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 40. No  really  …  what  does  an   online  smile   look  like?   Page  65   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 41. Page  66   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 42. Page  67   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 43. Page  68   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 44. What  ARE  the  (awesome)  contents? Page  69   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 45. Page  70   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 46. Page  71   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 47. Page  72   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 48. Page  73   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 49. Immediate response Page  74   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 50. Humor / Human Page  75   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 51. Helpful Selling Page  76   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 52. More Helpful Selling + Humor / Human Page  77   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 53. Page  78   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 54. Page  79   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 55. Page  80   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 56. Marketo umbrellas lighting the way ! Page  81   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 57. Page  82   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 58. Page  83   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 59. Page  84   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 60. Page  85   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 61. Just this morning … Page  87   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 62. Page  88   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 63. Page  89   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 64. Page  90   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 65. Page  91   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 66. Page  92   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 67. 5,507,089 impressions 13,198 clicks 844,714 people reached Page  93   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 68. Page  95   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 69. Page  96   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 70. Page  97   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 71. Page  98   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 72. Page  99   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 73. Gary Vaynerchuck
  • 74. Page  103   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 75. Page  104   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 76. 42 seconds later … Page  105   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 77. 42 seconds later … Page  106   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 78. Page  107   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 79. Page  108   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 80. The Secret Sauce “The incredible brand awareness and bottomline profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.” -Gary Vaynerchuck in Jab, Jab, Jab, RIGHT HOOK
  • 81. marketo.com/cheat-sheets/online-community/ Page  110   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 82. marketo.com/definitive-guides/social-marketing/ Page  111   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al  
  • 83. QUESTIONS? Page  112   ©  2013  Marketo,  Inc.     Marketo  Proprietary  and  Confiden:al