How to Use Social Media to Connect with Your Community, Build Relationships, and Win Deals
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How to Use Social Media to Connect with Your Community, Build Relationships, and Win Deals This is a webinar I did for the American Marketing Association (AMA) in December of 2013.
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How to Use Social Media to Connect with Your Community, Build Relationships, and Win Deals
- 1. Type your answer in the chat!
- 5. How To Use Social Media to Connect with Your Community, Build Relationships, and Win Deals DJ Waldow Digital Marketing Evangelist at Marketo December 18, 2013 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 6. DJ Waldow Digital Marke:ng Evangelist Marketo @djwaldow © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 7. Yes.
- 8. Social media is hot.
- 9. Over half of Americans have a profile on a social networking site
- 10. [Audience Poll] Page 10 © 2013 Marketo, Inc. 10 Marketo Proprietary and Confiden:al
- 11. Page 11 © 2013 Marketo, Inc. 11 Marketo Proprietary and Confiden:al
- 12. Page 12 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 13. My MOM is on Facebook.
- 14. 1/3 of status updaters post updates using the services website nearly every day.
- 16. 55% of cell phone owners say that their phone is a smartphone.
- 17. What is social media?
- 25. Nope.
- 26. Nope. Those are just social media tools.
- 28. Social
- 33. Social. Yes.
- 34. Social. Yes. But none of those are social media.
- 35. Media
- 39. Media. Yes.
- 40. Media. Yes. But none of those are social media.
- 41. Social Media
- 48. Page 48 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 49. Does anyone know … ? Page 49 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 50. Page 50 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 51. Page 51 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 52. Page 52 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 53. Page 53 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 54. Page 54 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 55. Page 55 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 56. Building rela:onships through social media is like making a mojito
- 57. It’s not the job for a novice.
- 58. Instead, it takes a trained professional … and :me… and pa:ence.
- 59. So … where to start? Page 59 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 60. The SECRET to building rela:onships through social media Page 60 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 61. Page 61 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 62. Page 62 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 63. Page 63 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 64. But what does an online smile look like? Page 64 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 65. No really … what does an online smile look like? Page 65 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 66. Page 66 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 67. Page 67 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 68. Page 68 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 69. What ARE the (awesome) contents? Page 69 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 70. Page 70 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 71. Page 71 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 72. Page 72 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 73. Page 73 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 74. Immediate response Page 74 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 75. Humor / Human Page 75 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 76. Helpful Selling Page 76 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 77. More Helpful Selling + Humor / Human Page 77 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 78. Page 78 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 79. Page 79 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 80. Page 80 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 81. Marketo umbrellas lighting the way ! Page 81 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 82. Page 82 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 83. Page 83 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 84. Page 84 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 85. Page 85 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 87. Just this morning … Page 87 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 88. Page 88 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 89. Page 89 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 90. Page 90 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 91. Page 91 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 92. Page 92 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 93. 5,507,089 impressions 13,198 clicks 844,714 people reached Page 93 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 95. Page 95 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 96. Page 96 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 97. Page 97 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 98. Page 98 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 99. Page 99 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 101. Gary Vaynerchuck
- 103. Page 103 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 104. Page 104 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 105. 42 seconds later … Page 105 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 106. 42 seconds later … Page 106 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 107. Page 107 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 108. Page 108 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 109. The Secret Sauce “The incredible brand awareness and bottomline profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.” -Gary Vaynerchuck in Jab, Jab, Jab, RIGHT HOOK
- 110. marketo.com/cheat-sheets/online-community/ Page 110 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 111. marketo.com/definitive-guides/social-marketing/ Page 111 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
- 112. QUESTIONS? Page 112 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al