Social media is (still) hot. It seems just about every human being - and every business - has jumped on the social media wagon. However, many people (and companies) are simply using social channels as another platform from which to shout their message. This cutting edge webinar with DJ Waldow, Digital Marketing Evangelist at Marketo, will show you that if you really want to see positive return from your social media efforts, you must first connect with your community and build relationships. If you successfully do this, your community will help market (and sell) your product or service.