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Making Homes Appealing
Making Homes Appealing
Making Homes Appealing
Making Homes Appealing
Making Homes Appealing
Making Homes Appealing
Making Homes Appealing
Making Homes Appealing
Making Homes Appealing
Making Homes Appealing
Making Homes Appealing
Making Homes Appealing
Making Homes Appealing
Making Homes Appealing
Making Homes Appealing
Making Homes Appealing
Making Homes Appealing
Making Homes Appealing
Making Homes Appealing
Making Homes Appealing
Making Homes Appealing
Making Homes Appealing
Making Homes Appealing
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Making Homes Appealing

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  • 1. Making Homes Appealing Stand Out ~Get Noticed Sell Quicker ~ For More Money
  • 2. What is Staging? <ul><li>Setting the Stage to make the house the most attractive to potential buyers. </li></ul><ul><li>Staging started in the 1970’s primarily with high end properties. </li></ul><ul><li>Now more and more sellers and real estate agents are seeing the benefits of home staging for all price ranges </li></ul>
  • 3. Started as a Real Estate Investor <ul><li>My husband and I rehabbed houses until he was no longer able to do so </li></ul><ul><li>In the process, I learned about home staging </li></ul><ul><li>Went on to get my certification as a stager </li></ul>
  • 4. The Staging Process <ul><li>Consultation –Learn about the property’s assets /problems </li></ul><ul><li>Declutter – </li></ul><ul><li>Organizing and creating space </li></ul><ul><li>Color Continuity </li></ul><ul><li>Cleaning, repairs, replacing broken fixtures, painting </li></ul><ul><li>Create curb appeal – when needed </li></ul><ul><li>Creating Pockets of Emotion </li></ul><ul><li>All designed to make the property Stand Out and Get Noticed </li></ul>
  • 5. Staging is a System <ul><li>After de-cluttering or “re arranging treasures”, making repairs, and other “spruce up projects”, Staging is a very calculated and proven system of arranging the seller’s own furnishings (when available) to create a warm and inviting environment for potential buyers. A Professional Home Stager can objectively view the home from a buyer’s standpoint , emphasizing assets, while downplaying flaws (if any). Staging before it goes on the market maximizes its full potential for full sales price in the shortest amount of time. </li></ul><ul><li>Staging after it’s been on the market awhile will attract more buyers to pick up the pace of getting to the closing table. </li></ul>
  • 6. Stand Out from the Rest <ul><li>Why is Home Staging Important? </li></ul><ul><li>Sellers need their home to stand out from the rest </li></ul><ul><li>Preserves their equity </li></ul><ul><li>Buyers need a reason for a second look </li></ul><ul><li>It’s like a blind date: You need to make the best impression possible, so that buyers can’t stop thinking about that house! </li></ul>
  • 7. Staging doesn’t cost ~ it makes money <ul><li>The following chart shows statistics from 2007 survey showing the Return on investment for staging and related projects </li></ul>
  • 8. Return on Investment
  • 9. Emotional Factor <ul><li>When a buyer is interested, they may spend an hour or more studying the house. </li></ul><ul><li>Each room gives opportunity for emotional factors </li></ul><ul><li>Creating pockets of emotion throughout the house creates that “feel” as if the house could become the buyer’s new home </li></ul><ul><li>That’s what drives buyers to want to buy </li></ul>
  • 10. De-personalizing Space <ul><li>By removing personal items (pictures, trophies etc), the buyer has the opportunity to “picture” their items in that space. </li></ul><ul><li>De- personalization makes the area “feel” more spacious </li></ul><ul><li>Pockets of emotion actively engages the mind of the buyer in order to develop an “attitude” toward the house that is built on throughout the house </li></ul><ul><li>We want to make all this “memorable” to the buyer so they want to come back for that second look </li></ul><ul><li>All designed to get them to sign a contract </li></ul>
  • 11. Key Reasons to Stage: <ul><li>Staged homes invite buyers inside : </li></ul><ul><li>Beginning with the pictures used to advertise the home, sidewalks & driveways all need to be clean and free of clutter. </li></ul><ul><li>Better Show </li></ul><ul><li>Inside, most homes need to be de-cluttered to show off its best features </li></ul><ul><li>Then we can accent the fireplace or whatever special features the home may have </li></ul><ul><li>Allows the buyer to imagine moving in. </li></ul><ul><li>This is the way sales are made </li></ul>
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  • 23. Contact Information <ul><li>Pam Prentice </li></ul><ul><li>Making Homes Appealing </li></ul><ul><li>816 CR 39 </li></ul><ul><li>Bainbridge, NY 13733 </li></ul><ul><li>607-967-3650 </li></ul><ul><li>Or </li></ul><ul><li>607-481-0276 </li></ul>

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