Welcome to Ballantyne Home Staging
<ul><li>Carol Schulenberg, Owner </li></ul><ul><li>980-322-5825 </li></ul><ul><li>Located in Charlotte, NC </li></ul><ul><...
NATIONAL ASSOCIATION  OF REALTORS® <ul><li>Accredited Staging Professionals® (ASP ®) are  the only Home Staging Industry D...
What is Home Staging? <ul><li>Staging is the art of turning a seller’s home into a product. </li></ul><ul><li>Staging is n...
What is Home Staging? <ul><li>Home Staging is the process of preparing homes for sale regardless of location, price, or co...
What is Home Staging? <ul><li>Sell for More Money and Sell More Quickly. </li></ul><ul><ul><li>HUD states that prepared ho...
The Investment in Staging <ul><li>… is always less than a price reduction! </li></ul><ul><li>$400,000.00 </li></ul><ul><li...
Ballantyne Home Staging  Services <ul><li>Consultations </li></ul><ul><li>Bids & Proposals </li></ul><ul><li>Occupied Home...
Ballantyne Home Staging Services <ul><li>Inside and Outside  </li></ul><ul><li>Uses the “Buyer’s Eyes” keeping in mind the...
Feng Shui in Home Staging <ul><li>The art of placement  </li></ul><ul><li>Five Elements: </li></ul><ul><ul><li>Wood, Fire,...
Feng Shui in Staging <ul><li>WOOD: Rectangular  </li></ul><ul><li>FIRE: Triangular  </li></ul><ul><li>EARTH: Square  </li>...
Top 10 Benefits of Home Staging <ul><li>1.  Faster Sales Time </li></ul><ul><li>2.  Higher Sales Price </li></ul><ul><li>3...
How to Educate Sellers <ul><li>Introduce Home Staging from the beginning - during your listing presentation. </li></ul><ul...
Let Me Tell You How I Work <ul><li>Step by Step Approach </li></ul><ul><li>Exclusive Report & Hands-on Staging </li></ul><...
Seeing is Believing <ul><li>Staged homes outshine the competition every time! </li></ul><ul><li>Over 85% of buyers researc...
Curb Appeal
Make an Entrance
The Whole House Needs to be  ASP®/ASPM® Staged
De-Clutter and Get Rid of Odors
Open Up the Space
Sell the Space
Less is More
Less Is More
Add a Little Color
Finish the Room
What is the Room’s Function?
Room Function
Clutter Eats Equity
De-Clutter
De-Personalize
Keep it Q-Tip Clean
Add Warmth
Vacant to Warm and Inviting
From Cold to Welcoming
Staged for Fine Dining
Buyers Can’t Envision
Vacant Doesn’t Make It
Buyers Only Know What They See- Not the Way It Can Be
Set the Scene
Home Staging Statistics - Again
Charlotte International Regional Chapter  Statistics <ul><li>More than $100,000,000.00 worth of homes successfully Staged ...
#2 Mistake Sellers Make   is Setting Too High of a Sales Price HGTV Says…
#1 Mistake Sellers Make is NOT STAGING HGTV Says…
<ul><li>Carol Schulenberg, Owner </li></ul><ul><li>980-322-5825 </li></ul><ul><li>Located in Charlotte, NC </li></ul><ul><...
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  • Bhs Presentation

    1. 1. Welcome to Ballantyne Home Staging
    2. 2. <ul><li>Carol Schulenberg, Owner </li></ul><ul><li>980-322-5825 </li></ul><ul><li>Located in Charlotte, NC </li></ul><ul><li>Serving NC & SC </li></ul><ul><li>Licensed, Insured and ASP ® qualified </li></ul><ul><li>www.ballantynehomestaging.com </li></ul>
    3. 3. NATIONAL ASSOCIATION OF REALTORS® <ul><li>Accredited Staging Professionals® (ASP ®) are the only Home Staging Industry Designations recommended by NAR® </li></ul>
    4. 4. What is Home Staging? <ul><li>Staging is the art of turning a seller’s home into a product. </li></ul><ul><li>Staging is not decorating. </li></ul><ul><li>Staging is depersonalizing a seller’s home so that all potential buyers can envision living there. </li></ul><ul><li>Staging is proven to sell homes faster and for more money. </li></ul>
    5. 5. What is Home Staging? <ul><li>Home Staging is the process of preparing homes for sale regardless of location, price, or condition. </li></ul><ul><li>A seller has control over two factors: </li></ul><ul><li>1. The List Price </li></ul><ul><li>2. How their home looks </li></ul>
    6. 6. What is Home Staging? <ul><li>Sell for More Money and Sell More Quickly. </li></ul><ul><ul><li>HUD states that prepared homes sell for 17% more. </li></ul></ul><ul><ul><li>2004-2005 ASP ® survey of 200 homes showed homes sold for 6.9% more and 50% faster. </li></ul></ul><ul><ul><li>2008 HomeGain.com survey showed 94.6% of ASP staged homes sold on average in 35 days vs. 175 days for non-staged houses. </li></ul></ul><ul><li>Staging is the ultimate marketing tool. </li></ul><ul><li>We share a common goal -- to sell the house. </li></ul><ul><li>A greater return on your investment. </li></ul>
    7. 7. The Investment in Staging <ul><li>… is always less than a price reduction! </li></ul><ul><li>$400,000.00 </li></ul><ul><li>5% price reduction - 20,000.00 </li></ul><ul><li>380,000.00 </li></ul><ul><li>Average staging $3,844.00 </li></ul>
    8. 8. Ballantyne Home Staging Services <ul><li>Consultations </li></ul><ul><li>Bids & Proposals </li></ul><ul><li>Occupied Home Staging </li></ul><ul><li>Vacant Home Staging </li></ul><ul><li>Vignette Staging </li></ul>
    9. 9. Ballantyne Home Staging Services <ul><li>Inside and Outside </li></ul><ul><li>Uses the “Buyer’s Eyes” keeping in mind the likely demographics of buying audience </li></ul><ul><li>Rearranges items and furniture </li></ul><ul><li>Adds Accent Color </li></ul><ul><li>Makes sure the house is Q-Tip Clean </li></ul><ul><li>De-Clutter properties </li></ul><ul><li>Features the space and not the stuff </li></ul><ul><li>Provides written reports </li></ul>
    10. 10. Feng Shui in Home Staging <ul><li>The art of placement </li></ul><ul><li>Five Elements: </li></ul><ul><ul><li>Wood, Fire, Earth, Metal, Water </li></ul></ul><ul><li>Improves energy </li></ul><ul><li>Combination of Colors, Shapes, Materials </li></ul>
    11. 11. Feng Shui in Staging <ul><li>WOOD: Rectangular </li></ul><ul><li>FIRE: Triangular </li></ul><ul><li>EARTH: Square </li></ul><ul><li>METAL: Round </li></ul><ul><li>WATER: Wavy </li></ul>“ Wood produces fire, fire produces earth, earth produces metal, metal produces water, water produces wood.” Wood is green; fire is red, bright yellow, orange, purple, pink; earth is tans or light yellows, metal is white, grey or gold; water is blue or black. Avoid using them in a destructive combination such that “wood uproots earth, earth blocks water, water douses fire, fire melts metal, and metal chops wood”.
    12. 12. Top 10 Benefits of Home Staging <ul><li>1. Faster Sales Time </li></ul><ul><li>2. Higher Sales Price </li></ul><ul><li>3. Great Listing Tool </li></ul><ul><li>4. Distinct Marketing Advantage </li></ul><ul><li>5. Attract a Broader Range of Buyers </li></ul><ul><li>6. Buyers Feel Home is Well Maintained </li></ul><ul><li>7. Building Inspectors View Staged Homes as Well Cared For </li></ul><ul><li>8. Often Get Better Appraisal Value </li></ul><ul><li>9. Professional Image. Shows Better in Flyers and on Websites </li></ul><ul><li>10. Greater Return on Your Investment </li></ul>
    13. 13. How to Educate Sellers <ul><li>Introduce Home Staging from the beginning - during your listing presentation. </li></ul><ul><li>Home Staging is a listing tool - a Value Added Service & Market Differentiator. </li></ul><ul><li>Educate sellers that by Staging their home they will keep more equity because… </li></ul><ul><ul><li>Staged homes sell faster for more money! </li></ul></ul>
    14. 14. Let Me Tell You How I Work <ul><li>Step by Step Approach </li></ul><ul><li>Exclusive Report & Hands-on Staging </li></ul><ul><li>Staging Guidelines for Sellers </li></ul><ul><li>Reduce Odors (pet, cooking, and smoke) </li></ul><ul><li>Furniture & Accessory Inventory </li></ul><ul><li>Turn Key Staging </li></ul>
    15. 15. Seeing is Believing <ul><li>Staged homes outshine the competition every time! </li></ul><ul><li>Over 85% of buyers research online first to see which home will make it to their “must see” list! </li></ul><ul><li>The Internet photos will determine how many times a property is shown. More showings = SOLD! </li></ul><ul><li>A picture is worth a thousand words… </li></ul>
    16. 16. Curb Appeal
    17. 17. Make an Entrance
    18. 18. The Whole House Needs to be ASP®/ASPM® Staged
    19. 19. De-Clutter and Get Rid of Odors
    20. 20. Open Up the Space
    21. 21. Sell the Space
    22. 22. Less is More
    23. 23. Less Is More
    24. 24. Add a Little Color
    25. 25. Finish the Room
    26. 26. What is the Room’s Function?
    27. 27. Room Function
    28. 28. Clutter Eats Equity
    29. 29. De-Clutter
    30. 30. De-Personalize
    31. 31. Keep it Q-Tip Clean
    32. 32. Add Warmth
    33. 33. Vacant to Warm and Inviting
    34. 34. From Cold to Welcoming
    35. 35. Staged for Fine Dining
    36. 36. Buyers Can’t Envision
    37. 37. Vacant Doesn’t Make It
    38. 38. Buyers Only Know What They See- Not the Way It Can Be
    39. 39. Set the Scene
    40. 40. Home Staging Statistics - Again
    41. 41. Charlotte International Regional Chapter Statistics <ul><li>More than $100,000,000.00 worth of homes successfully Staged and sold </li></ul><ul><li>Average time on market – 35 days </li></ul><ul><li>Many buyers request to purchase Staged homes furnished </li></ul><ul><li>CIRC – The Home Staging Industry leader in the Charlotte Region </li></ul>
    42. 42. #2 Mistake Sellers Make is Setting Too High of a Sales Price HGTV Says…
    43. 43. #1 Mistake Sellers Make is NOT STAGING HGTV Says…
    44. 44. <ul><li>Carol Schulenberg, Owner </li></ul><ul><li>980-322-5825 </li></ul><ul><li>Located in Charlotte, NC </li></ul><ul><li>Serving NC & SC </li></ul><ul><li>Licensed, Insured and ASP ® qualified </li></ul><ul><li>www.ballantynehomestaging.com </li></ul>

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