Making Homes Appealing Stand Out ~Get Noticed Sell Quicker ~ For More Money
What is Staging? <ul><li>Setting the Stage to make the house the most attractive to potential buyers. </li></ul><ul><li>St...
Started as a Real Estate Investor <ul><li>My husband and I rehabbed houses until he was no longer able to do so </li></ul>...
The Staging Process <ul><li>Consultation –Learn about the property’s assets /problems </li></ul><ul><li>Declutter – </li><...
Staging is a System <ul><li>After de-cluttering or “re arranging treasures”, making repairs, and other “spruce up projects...
Stand Out from the Rest <ul><li>Why is Home Staging Important? </li></ul><ul><li>Sellers need their home to stand out from...
Staging doesn’t cost ~ it makes money <ul><li>The following chart shows statistics from 2007 survey showing the Return on ...
Return on Investment
Emotional Factor <ul><li>When a buyer is interested, they may spend an hour or more studying the house. </li></ul><ul><li>...
De-personalizing Space <ul><li>By removing personal items (pictures, trophies etc), the buyer has the opportunity to “pict...
Key Reasons to Stage: <ul><li>Staged homes invite buyers inside :  </li></ul><ul><li>Beginning with the pictures used to a...
 
 
 
 
 
 
 
 
 
 
 
Contact Information <ul><li>Pam Prentice </li></ul><ul><li>Making Homes Appealing </li></ul><ul><li>816 CR 39 </li></ul><u...
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Making Homes Appealing

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Making Homes Appealing

  1. 1. Making Homes Appealing Stand Out ~Get Noticed Sell Quicker ~ For More Money
  2. 2. What is Staging? <ul><li>Setting the Stage to make the house the most attractive to potential buyers. </li></ul><ul><li>Staging started in the 1970’s primarily with high end properties. </li></ul><ul><li>Now more and more sellers and real estate agents are seeing the benefits of home staging for all price ranges </li></ul>
  3. 3. Started as a Real Estate Investor <ul><li>My husband and I rehabbed houses until he was no longer able to do so </li></ul><ul><li>In the process, I learned about home staging </li></ul><ul><li>Went on to get my certification as a stager </li></ul>
  4. 4. The Staging Process <ul><li>Consultation –Learn about the property’s assets /problems </li></ul><ul><li>Declutter – </li></ul><ul><li>Organizing and creating space </li></ul><ul><li>Color Continuity </li></ul><ul><li>Cleaning, repairs, replacing broken fixtures, painting </li></ul><ul><li>Create curb appeal – when needed </li></ul><ul><li>Creating Pockets of Emotion </li></ul><ul><li>All designed to make the property Stand Out and Get Noticed </li></ul>
  5. 5. Staging is a System <ul><li>After de-cluttering or “re arranging treasures”, making repairs, and other “spruce up projects”, Staging is a very calculated and proven system of arranging the seller’s own furnishings (when available) to create a warm and inviting environment for potential buyers. A Professional Home Stager can objectively view the home from a buyer’s standpoint , emphasizing assets, while downplaying flaws (if any). Staging before it goes on the market maximizes its full potential for full sales price in the shortest amount of time. </li></ul><ul><li>Staging after it’s been on the market awhile will attract more buyers to pick up the pace of getting to the closing table. </li></ul>
  6. 6. Stand Out from the Rest <ul><li>Why is Home Staging Important? </li></ul><ul><li>Sellers need their home to stand out from the rest </li></ul><ul><li>Preserves their equity </li></ul><ul><li>Buyers need a reason for a second look </li></ul><ul><li>It’s like a blind date: You need to make the best impression possible, so that buyers can’t stop thinking about that house! </li></ul>
  7. 7. Staging doesn’t cost ~ it makes money <ul><li>The following chart shows statistics from 2007 survey showing the Return on investment for staging and related projects </li></ul>
  8. 8. Return on Investment
  9. 9. Emotional Factor <ul><li>When a buyer is interested, they may spend an hour or more studying the house. </li></ul><ul><li>Each room gives opportunity for emotional factors </li></ul><ul><li>Creating pockets of emotion throughout the house creates that “feel” as if the house could become the buyer’s new home </li></ul><ul><li>That’s what drives buyers to want to buy </li></ul>
  10. 10. De-personalizing Space <ul><li>By removing personal items (pictures, trophies etc), the buyer has the opportunity to “picture” their items in that space. </li></ul><ul><li>De- personalization makes the area “feel” more spacious </li></ul><ul><li>Pockets of emotion actively engages the mind of the buyer in order to develop an “attitude” toward the house that is built on throughout the house </li></ul><ul><li>We want to make all this “memorable” to the buyer so they want to come back for that second look </li></ul><ul><li>All designed to get them to sign a contract </li></ul>
  11. 11. Key Reasons to Stage: <ul><li>Staged homes invite buyers inside : </li></ul><ul><li>Beginning with the pictures used to advertise the home, sidewalks & driveways all need to be clean and free of clutter. </li></ul><ul><li>Better Show </li></ul><ul><li>Inside, most homes need to be de-cluttered to show off its best features </li></ul><ul><li>Then we can accent the fireplace or whatever special features the home may have </li></ul><ul><li>Allows the buyer to imagine moving in. </li></ul><ul><li>This is the way sales are made </li></ul>
  12. 23. Contact Information <ul><li>Pam Prentice </li></ul><ul><li>Making Homes Appealing </li></ul><ul><li>816 CR 39 </li></ul><ul><li>Bainbridge, NY 13733 </li></ul><ul><li>607-967-3650 </li></ul><ul><li>Or </li></ul><ul><li>607-481-0276 </li></ul>

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