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Staged Homes Benefits Shc Version

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Staged Homes Benefits Shc Version

  1. 1. 1-800-392-7161 wwwStagedHomes.com
  2. 2. The Benefits of Home Staging and How it Helps You Sell www.StagedHomes.com 1-800-392-7161 Stage ® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved. StagedHomes.com Presents . . .
  3. 3. About StagedHomes.com <ul><li>Developed by Creator of Home Staging Concept, Barb Schwarz, CASPT, ASPM, CSP </li></ul><ul><li>Training Specifically for Preparing Homes For Sale </li></ul><ul><li>Prestigious ASP ™ or ASPM ™ Designation </li></ul><ul><li>Offer Courses Nationwide & Internationally </li></ul><ul><li>Recognized by Media as Industry Leader </li></ul><ul><li>Website: www.StagedHomes.com </li></ul>Stage ® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
  4. 4. Accredited Staging Professional ™ (ASP ™ ) Accredited Staging Professional Master ™ (ASPM ™ ) <ul><li>Only nationally recognized designations for Home Staging </li></ul><ul><li>Graduates of rigorous training course </li></ul><ul><li>Specifically trained to prepare a home for sale. </li></ul>Stage ® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
  5. 5. What is Home Staging <ul><li>Home Staging is the process of preparing homes for sale regardless of location, price, or condition. </li></ul><ul><li>A seller only has control over two factors: 1. The List Price </li></ul><ul><li>2. How their home looks </li></ul>Stage ® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
  6. 6. What does an ASP ™ do? <ul><li>Create a Broad Appeal </li></ul><ul><li>Use “Buyer’s Eyes” </li></ul><ul><li>Rearrange, refresh, reduce </li></ul><ul><li>Color, clean, clutter-free </li></ul><ul><li>Sell the space and not stuff </li></ul>Stage ® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
  7. 7. How to Educate Sellers <ul><li>• Introduce Home Staging from the beginning - during your Listing Presentation; </li></ul>• Home Staging is a listing tool –a Value Added Service & Market Differentiator ; • Educate sellers that by Staging their home, they will keep more equity because Staged homes look better and sell faster ! Stage ® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
  8. 8. Top 10 Benefits of Home Staging (versus comparable un-staged home) <ul><li>Faster Sales Time </li></ul><ul><li>Higher Sales Price </li></ul><ul><li>Great Listing Tool </li></ul><ul><li>Distinct Marketing Advantage </li></ul><ul><li>Attract a broader range of buyers </li></ul><ul><li>Buyers feel home is well maintained </li></ul><ul><li>Building Inspectors view Staged ® Homes as well cared for </li></ul><ul><li>Often get better Appraisal value </li></ul><ul><li>Professional Image – look better on fliers and websites </li></ul><ul><li>Gain referral & repeat business </li></ul>Stage ® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
  9. 9. Home Staging Trends in the news <ul><li>“ Home Staging is becoming more common as sellers seek to get the best prices for their homes…Buyers need to be able to envision themselves in the home and fall in love with it…If a home is staged right, it can sell for literally thousands more.” </li></ul><ul><li>(San Jose Mercury News, June 15, 2002) </li></ul>Stage ® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
  10. 10. Home Staging Trends Major News Coverage <ul><li>New York Times </li></ul><ul><li>Washington Post </li></ul><ul><li>Money Magazine </li></ul><ul><li>Time Magazine </li></ul><ul><li>Business Week </li></ul><ul><li>CBS Market Watch </li></ul><ul><li>CBS The Early Show </li></ul>Stage ® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved. <ul><li>HGTV </li></ul><ul><li>ABC Family </li></ul><ul><li>TLC (The Learning Channel) </li></ul><ul><li>CNN Radio </li></ul><ul><li>And many more!! </li></ul>
  11. 11. “ The way you live in a home… … and the way that we market and sell a house are two different things.” Stage ® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
  12. 12. The investment in Staging. . . . . . is always less than your first price reduction. Stage ® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
  13. 13. “ Let me tell you how I work” <ul><li>Step by Step Approach </li></ul><ul><li>Exclusive Report & Hands-on Staging </li></ul><ul><li>Accessories, Foliage, Furniture </li></ul><ul><li>Minimize Odors (pet, cooking, smoke) </li></ul><ul><li>Staged Home Sign Rider </li></ul><ul><li>Staging Guidelines for Sellers </li></ul>Stage ® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
  14. 14. Exclusive Realtor Partner Program <ul><li>FREE placement on national Website featuring homes for sale </li></ul><ul><li>Discounts on Repeat Services </li></ul><ul><li>Priority Scheduling </li></ul><ul><li>Marketing Collateral Support </li></ul><ul><li>- Customized </li></ul><ul><li>- Statistics, flyers, testimonials </li></ul><ul><li>Sellers’ Seminars & Special Open House Events </li></ul>Stage ® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
  15. 15. Stage ® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
  16. 16. Stage ® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
  17. 17. Staging Helps Homes SELL Faster Average Days on Market: 10.1 Some had been sitting for weeks or months! Stage ® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
  18. 18. “ Buyers only know what they see …” BEFORE
  19. 19. “… not the way it’s going to be.” STAGED ®
  20. 20. “ If you can’t see it …” BEFORE
  21. 21. “… You can’t sell it.” STAGED
  22. 22. Example : Smaller square footage home with minimal budget. BEFORE
  23. 23. Solution : Use of Vignette gives an impression of the room without filling it with full-size furniture. STAGED
  24. 24. Example : Smaller square footage with small budget. BEFORE
  25. 25. Solution : Creative use of a vignette helps tell buyers this is a bedroom. STAGED
  26. 26. Example : Vacant houses have no soul . . . On the market 3 months with no offers! BEFORE
  27. 27. Solution : Furniture & Accessories add warmth & appeal -and helped this house SELL in 2 weeks! STAGED
  28. 28. BEFORE Example : Sometimes only one or two rooms in the house are vacant . . .
  29. 29. Solution : We need to help buyers see the potential – They cannot always imagine how it can look. STAGED
  30. 30. BEFORE Example : Lived in, moderately priced home. Limited Budget.
  31. 31. Solution : Clearing out clutter, rearranging and adding decorative accents helped this house sell for $30,000 MORE with 5 offers! STAGED
  32. 32. Example : Mid $500K range price. Moderate budget. House on Market – no offers. BEFORE
  33. 33. Solution: Invested $1000 to showcase their home and it SOLD! (consignment store & Staging) STAGED
  34. 34. Example : $450K house – mid-range budget, sellers had no time and physically could not do it themselves. On the market 3 months already.
  35. 35. Solution : Reduced clutter, rearranged rooms, and boxed up items to move . . . SOLD! STAGED
  36. 36. BEFORE Example : High-end home ($1M+) with, clutter, unappealing décor and unattractive furniture.
  37. 37. Solution : Invested $30K in Purchasing furniture, accessories and Staging Services. Increased list price $ 300K and it SOLD ! STAGED
  38. 38. On the market 6 months – with 2 different realtors. Third Realtor used ASP Stagers. House SOLD in 2 weeks – multiple offers – sold over list price! STAGED ®
  39. 39. The way you live in your home …
  40. 40. … and the way we market and sell a house are two different things.
  41. 41. Buyers only know what they see …
  42. 42. … not the way it’s going to be. We do create miracles!
  43. 43. Other Services <ul><li>“ Staging to Live” - Home Makeovers </li></ul><ul><li>New Move-in Decorating </li></ul><ul><li>Accessorizing Resource </li></ul>Stage ® is a Federally Registered Trademark of Stagedhomes.com. All rights reserved.
  44. 44. We’d like the opportunity to show you how Staging can make a difference! 1-800-392-7161 • www.StagedHomes.com Copyright 2003,2004 & 2005 Envision Enterprises & Jennie Norris. Stage ® is a federally registered trademark of Stagedhomes.com ™ . All rights reserved.

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