Master Refined Staging Pp


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Master Refined Staging Pp

  1. 1. Staging Your Property for Marketing REFINED STAGING Staging for Everyday Living and Resale
  2. 2. READY TO SELL? <ul><li>You can control the following during </li></ul><ul><li>the marketing and sale of your property </li></ul><ul><li>Your Realtor </li></ul><ul><li>Condition of Property </li></ul><ul><li>Price </li></ul>
  3. 3. What You May Not Be Able to Control <ul><li>Market </li></ul><ul><li>Location </li></ul><ul><li>Floor plan </li></ul>
  4. 4. Staging with Refined Staging Before After Staging Hello, Thank You for your time in viewing this introduction to “Staging”. Your Realtor has suggested Staging to you because, they know staged homes sell 50% faster than non-staged homes. They also know the majority of your showings will come from pictures online. As you look at the pictures to the right, which one is more appealing? It is our job to have your property outshine the competition . Monica Obershaw ASPM, ASP, IHASP Refined Staging, owner
  5. 5. The Experts on your Side <ul><li>Monica Obershaw and Mary McKeown </li></ul><ul><li>Monica is married with 4 active children and owns Refined Staging. She was the first Master Stager in Indianapolis, trained by founder of Staging Barb Schwartz. Monica has also staged a property for the NBC TODAY Show. </li></ul><ul><li>Mary is married with two grown boys and has been in the Real Estate business for over 20 years and has completed interior decorating for many clients in our community. </li></ul><ul><li>Together Monica and Mary bring knowledge of the Real Estate Market and Staging to a perfect combination. </li></ul>
  6. 6. Three Steps to Successful Home Staging Preparation <ul><li>Our three step process is easy: </li></ul><ul><li>Evaluation/Consultation </li></ul><ul><li>Editing, cleaning, repairing and updating </li></ul><ul><li>Set the Stage </li></ul>
  7. 7. What Do Buyers Want? <ul><li>Buyers Want … </li></ul><ul><li>Great-Looking Homes in </li></ul><ul><li>Move-In Condition! </li></ul>
  8. 8. Step One Professional Consultation/Evaluation A simple evaluation will allow you to see what potential buyers will enjoy and/or scrutinize upon entering the property. “ WHAT YOU SEE, IS WHAT YOU GET!” As a team we can outshine the competition! Go TEAM!
  9. 9. Step Two <ul><li>After you have reviewed the evaluation, </li></ul><ul><li>it’s time to get to work! </li></ul><ul><li>Edit products the stager has recommended. You are moving so it is okay to pack. You may want to inquiry about a storage unit if a lot of editing necessary. </li></ul><ul><li>Paint, make repairs, update fixtures and whatever else the Stager has recommended for your property. </li></ul><ul><li>Clean, Clean, CLEAN! Everything should sparkle like a new car, be very scrutinizing…pay attention to the littlest details…the potential buyers are looking for the best product on the market. </li></ul>
  10. 10. Step Three <ul><li>Set The STAGE to Sell! </li></ul><ul><li>It is not whether you should stage, but rather, </li></ul><ul><li>how should you stage. </li></ul><ul><li>We at Refined Staging will work within a budget, however, the more you do to the appeal of the property the better it will entice the buyer to make an offer. Properties that have been properly staged verses, non-staged products have sold in half the time. </li></ul><ul><li>Logic says during a time of selling: </li></ul><ul><li>“ It is time to please buyers, not the sellers personal taste” </li></ul>
  11. 11. A Picture Is Worth A Thousand Words When you are looking for a home or building custom, you look for the best product that appeals to you. The MLS is designed for potential buyers to view properties before they make an appointment to view it in person. Which of these pictures is more appealing to you? A home on the market needs to show like a model home…that is what buyers want! After “STAGED” Before
  12. 12. Priority Spaces *The view from the street is critical. It will decide whether of not the potential buyer leaves the car to come into the house. Curb Appeal* Master Bedroom Living Areas Other Bedrooms Kitchen/Bathrooms Entryway
  13. 13. Refined Staging Services <ul><li>Staging for Resale </li></ul><ul><li>Evaluations </li></ul><ul><li>Consultations </li></ul><ul><li>Embellishment Staging </li></ul><ul><li>Vacant Staging </li></ul><ul><li>Public Seminars </li></ul><ul><li>Real Estate Office Seminars </li></ul><ul><li>Staging For Everyday Living </li></ul><ul><li>Consultations </li></ul><ul><li>Proper Furniture and accessory Placement </li></ul><ul><li>Paint Colors </li></ul><ul><li>Shopping </li></ul><ul><li>Consult on new construction or renovations </li></ul>
  14. 14. As we mentioned… A PICTURE IS WORTH A THOUSAND WORDS. The internet has replaced the first showing, staging a home for pictures is the most important marketing thing you can do!
  15. 15. Before Family Room
  16. 16. Family Room After Refined Staging
  17. 17. Before Master Bedroom
  18. 18. Refined Staging Master Suite
  19. 19. Before Master Bedroom
  20. 20. After Staging Master Bedroom
  21. 21. Before
  22. 22. After Staging Family Room
  23. 23. What Our Clients and Realtors Say! <ul><li>Without Refined Staging’s advice and expertise the property would not have sold! Thank you! </li></ul><ul><li>Denise Malm RE/MAX </li></ul><ul><li>___________________ </li></ul><ul><li>Skeptical, and concerned about the investment, we are proof that Refined Staging was the answer to getting our property SOLD! </li></ul><ul><li>-Mike and Heather Greenwald, Carmel, IN </li></ul><ul><li>Refined Staging is the reason our house was sold. Thank you!!! </li></ul><ul><li>-Jim and Tammy Martin, Noblesville, IN. </li></ul><ul><li>________________ </li></ul><ul><li>I am wowed, I should have done the staging before I moved! </li></ul><ul><li>Dr. Chuck, Carmel, IN </li></ul><ul><li>______________ </li></ul><ul><li>You Rock! </li></ul><ul><li>Becky Blossom RE/MAX </li></ul>
  24. 24. Before and After Staging When placing a property on the market it is indicative to bring the rooms back to their original purpose. This toy room was changed back to a dining room.
  25. 25. Master Bathroom Before and After Staging Removing wallpaper, painting a neutral color and adding accessories can tremendously change the appeal of a room!
  26. 26. The NBC TODAY Show!
  27. 27. The Accreditations That Exceeds The Standards <ul><li>Accredited Staging Professional Master </li></ul><ul><li>Trained personally by Barb Schwarz founder of “STAGING” </li></ul><ul><li>Trained and tested to meet the highest expectations of Staging. </li></ul><ul><li>Accredited Staging Professional </li></ul><ul><li>Trained by trainers of Staged Homes </li></ul><ul><li>Tested to know what is expected of Staging. </li></ul>International Association Of Home Staging Professionals Professionals coming together to share ideas and improve the field of home staging
  28. 28. Before and After Staging.. Dining Room Improper scale and lines of furniture can distract the purpose of a room. Staged and Simplified this room now has a stronger impact and a formal feel. STAGED Before
  29. 29. Before and After Staging…. Kitchen Before the kitchen had too many items to distract the assets of the room. With staging we are now able to admire the cabinets and granite, not the decorations. STAGED
  30. 30. Entry Before and After Staging Small items distract the eye. The picture to the right is properly scaled and simple…STAGED!
  31. 31. Our Inventory…just a small sample! Our inventory has enough to fill several houses and/or add accessories for owner occupied properties. We are a full service Staging Company. We will not release inventory unless, we view it in perfect condition. We do not use used furniture. Our new products can be sold to your clients/potential buyers. Quality first is our number one priority.
  32. 32. Staged Spaces of Refined Staging <ul><li>The following pictures are of properties </li></ul><ul><li>Refined Staging has taken pleasure in transforming for our clients. </li></ul><ul><li>Thank you to our clients! </li></ul><ul><li>We know, you will see our passion for setting the “STAGE” for your best first impression, is our only priority! </li></ul>
  33. 33. Vacant Dining Room
  34. 34. Vacant Dining Room…STAGED
  35. 35. Vacant
  36. 36. Vacant Living Room ….STAGED
  37. 37. Entry Before We need to make a good 1 st impression with the potential buyer…does this space make the grade? This is the first room potential buyers would have seen in this property.
  38. 38. Entry After Staging We have taken this space from play room to an intriguing environment…
  39. 39. Family Room Before Staging
  40. 40. Family Room Staged
  41. 41. Master Bedroom Before
  42. 42. Master Suite After Staging
  43. 43. Vacant Condo
  44. 44. After a Refined Staging
  45. 45. Before
  46. 46. After a Refined Staging
  47. 47. Kitchen Before Staging
  48. 48. Kitchen After A Refined Staging STAGED
  49. 49. Master Bedroom Before
  50. 50. Master Bedroom Staged
  51. 51. Family Room Before Staging
  52. 52. Family Room Staged
  53. 53. Dining Room Before
  54. 54. A Refined Staging STAGED
  55. 55. Living Room Before
  56. 56. After a Refined Staging
  57. 57. Bedroom Before Staging
  58. 58. Bedroom Staged
  59. 59. Thank you <ul><li>We appreciate your time and value your questions. </li></ul><ul><li>Please call us to discuss your Staging project. </li></ul><ul><li>We can work with budgets, however, we will not compromise quality! </li></ul><ul><li>Refined Staging </li></ul><ul><li>Staging For Everyday Living and Resale </li></ul><ul><li>Monica Obershaw ASPM, ASP, IAHSP, Owner/Premier Stager of Refined Staging </li></ul><ul><li>Mary McKeown </li></ul>