34. What intrinsicmotivation drivespassionate users?
35. Pop Quiz!The productis awesome!The companyis awesome!The experienceis awesome!A B C
36. Pop Quiz!The productis awesome!The companyis awesome!The experienceis awesome!A B C
37. Pop Quiz!I am awesome!D
38. Better XBetter user of X** aka »competence«
39. Teresa M.Amabile»This pattern is what we call theprogress principle: of all the positiveevents that influence inner work life, thesingle most powerful is progress inmeaningful work.«the progress principle (2012: 76)
40. Teresa M.Amabile»Truly effective video game designersknow how to create a sense of progressfor players within all stages of the game.Truly effective managers know how to dothe same for their subordinates.«the progress principle (2012: 88)
41. Raph Koster»Fun is just another wordfor learning.«a theory of fun for game design (2005)
42. Raph Koster»Fun from games arises out of mastery.It arises out of comprehension. It is theact of solving puzzles that makes gamesfun. With games, learning is the drug.«a theory of fun for game design (2005)
43. Edward Deci,RichardRyan»An understanding of human motivationrequires a consideration of innatepsychological needs for competence,autonomy, and relatedness.«the what and why of goal pursuit (2000)
44. 3 how?
45. 1 competence
49. Not fun Funhttp://www.flickr.com/photos/sulamith/1342528771/sizes/o/http://www.flickr.com/photos/photonquantique/3364593945/sizes/l/
50. Raph Koster»Fun is just another wordfor learning.«through interesting challengesa theory of fun for game design (2005)
86. »You lookespecially lovelytonight.«http://www.ﬂickr.com/photos/beigeinside/50122570/»Now I feel likeyou’re just doingit for the points.«Danger
87. DonaldT.Campbell»The more a quantitative social indicatoris used for social decision-making, themore subject it will be to corruptionpressures and the more apt it will be todistort and corrupt the social processes itis intended to monitor.«assessing the impact of planned social change (1976)
88. http://www.rasmusen.org/x/images/pd.jpgreframing as strategic actionDanger
89. creates myopic focus
90. So you also playedEcoChallengeTM?
91. …vs.Quality and Varietycreates side effects
92. <Insert Dilbertcartoon here>
93. http://www.flickr.com/photos/mrlerone/405730185/sizes/o/What we usually design
94. Who decides how this is used
95. http://www.ﬂickr.com/photos/docentjoyce/3138887652lived values of exploration ...
100. »It is the nature of a fun community to caremore about the players than about thegame. ... We are having fun. We are caring.We are safe with each other. This is whatwe want.«Bernie de Koventhe well-played game (1978: 19-20)
101. Edward Deci,RichardRyan»An understanding of human motivationrequires a consideration of innatepsychological needs for competence,autonomy, and relatedness.«the what and why of goal pursuit (2000)
102. model the values you wish to see.Principle#3
103. http://www.dailymail.co.uk/news/article-2047684/Dangerous-drivers-silent-treatment-Venezuela-employs-mimes-trafﬁc-police.html“the spirit of the rules”
104. in summary
105. in an age of motivation ...
106. http://www.ﬂickr.com/photos/diego_rivera/4261964210…move from extrinsic ...