The document discusses digital marketing frameworks and strategies. It provides examples of how companies like Cardekho, Faaso, Balsamiq, Old Spice, KISSMetrics, and Digital Vidya have leveraged different digital marketing tactics like search engine optimization, social media, blogging, email marketing and analytics to build reach, engage audiences, generate leads and increase sales. It also discusses best practices around audience aggregation, content marketing, optimization and using data from platforms like Facebook.

1. `
Leveraging Digital Marketing
Case Studies, Tools & Discussion

2. Reach
Online
Presence
Stay
in
Touch
Retarge/ng/Remarke/ng
Audience
Aggrega/on
Leads
Sales
SEO,
Ads,
Email,
Social
Media…
Conversion
Op>miza>on
Analy>cs
(Metrics,
Tools)
Digital Marketing Framework

3. Reach
Online
Presence
Stay
in
Touch
Retarge/ng/Remarke/ng
Audience
Aggrega/on
Leads
Sales
SEO,
Ads,
Email,
Social
Media…
Conversion
Op>miza>on
Analy>cs
(Metrics,
Tools)
Digital Marketing Framework

4. Examples: Digital Marketing in Building Reach

5. Cardekho Using Search Engine

7. Cardekho.com: Traffic Analysis
Estimated Monthly Visits: 5-10 M

8. Leveraging Organic Search
Carwale.com
Cardekho.com

9. Faaso’s going Innovative

10. Tweet 2 Order

11. Balsamiq Leveraging Blogosphere

14. Balsamiq: Leveraging Blogosphere
Got 20% of 40 leading bloggers talked about him
h;p://blogs.balsamiq.com/product/2008/08/05/startup-­‐marke/ng-­‐advice-­‐from-­‐balsamiq-­‐studios/

15. Balsamiq: Results from Blogging
Highest peaks happened the day after two blog posts

16. Inject yourself in the conversation

17. Old Spice using it for Brand Promotion

18. Old Spice - #MrMantasticSays

19. Old Spice Twitter

20. Old Spice – Facebook

21. Old Spice User Feedback

22. Be careful while leveraging technology

23. Rahul Gandhi’s
campaign on
Twitter

24. Reach
Online
Presence
Stay
in
Touch
Retarge/ng/Remarke/ng
Audience
Aggrega/on
Leads
Sales
SEO,
Ads,
Email,
Social
Media…
Conversion
Op>miza>on
Analy>cs
(Metrics,
Tools)
Digital Marketing Framework

26. Audience Aggregation Cycle
Audience
Nurturing
Content
Harvest

27. KISSMetrics Twitter Promotion

28. KISSMetrics Link Click Stats

29. Digital Vidya Promotion on Emails
Webinar:
Mobile
Analy/cs
-­‐
Driving
Consumer
Insights
Date:
3rd
April,
2015
Registra>ons:
326

30. Convince About Opportunity

31. Convince About Opportunity

32. Convince About Opportunity

33. Educate About Usage

34. Reach
Online
Presence
Stay
in
Touch
Retarge/ng/Remarke/ng
Audience
Aggrega/on
Leads
Sales
SEO,
Ads,
Email,
Social
Media…
Conversion
Op>miza>on
Analy>cs
(Metrics,
Tools)
Digital Marketing Framework

35. People Don’t Read. They Scan.

37. Walkthrough : KISSmetrics User Flow

40. Entry Point: Blog

43. Flow #2: Blog Update

45. Flow #3: Webinar Registration

47. Flow #4: Read the Blog Post

52. ExerciseExercise: Leveraging Data on Facebook

53. Segmentation available on Facebook
! Age
! Location
! Gender
! Interest
! Relationship Status
! Social Connection on Facebook
! Occupation
! Education
! Email, Phone or Userid

54. Exercise – Targeting Users on FB
! Requirements: How many users with Following
statistics?
" Female Audience
" Lives in Hyderabad, India
" IT Professionals
" Returned from a travel trip 2 weeks ago
https://www.facebook.com/ads/create

55. Google Trends

56. Identify & Analyze Conversation

57. Thanks
Contact
Informa>on
Email
ID:
kapil@digitalvidya.com
Twi;er:
@kapilnakra
Facebook:
h;ps://www.facebook.com/kapil.nakra
Linkedin:
h;ps://in.linkedin.com/in/kapilnakra