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© Digital Vidya Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Measuring ROI Fourth level _____ _____ Fifth level ____ _____ Facebook
© Digital Vidya # of Fans: Currency for Success! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
© Digital Vidya Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Start with your objectives! Fifth level ____ _____
© Digital Vidya Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
© Digital Vidya Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
© Digital Vidya Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
© Digital Vidya Post Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
© Digital Vidya Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
© Digital Vidya Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ How will you compare 4 pages? Fifth level ____ _____
© Digital Vidya Competitive Analysis (Facebook) Click to edit Master text styles Bajaj ____ __ ____ _____ ____ ______ Parameter Reliance LIC Max NewYork igenius No of _____ _____ Second level Fans 22392 22993 132817 37067 90485 Likes ____(Average Likes/Post for 0.76 Third level Index _____ 1.38 2.06 1.80 0.62 last 10 _____of Fans * 1000 Fourth _____ Posts)/No level Comments level(Average Fifth Index ____ _____ 0.125 0.187 0.168 0.178 0.114 Comments/Post for last 10 Posts)/No of Fans * 1000 No of Posts (last week) 3 14 9 5 10
© Digital Vidya Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
© Digital Vidya Google Analytics Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
© Digital Vidya Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ friends.skyttle.com
© Digital Vidya Few Benchmarks ■  Monthly Master text styles Click to edit Active Users: 75%+ ____ __ ____ _____ ____ ______ Second_____ 75%+ _____ level ■  Post Views: Third level ____ _____ ■  Post Feedback: 0.5% Fourth level _____ _____ ■  CTR (FB Ads): 0.1% Fifth level ____ _____ ■  Fan Growth Milestones: 10,000 | 50,000 | 100,000
© Digital Vidya Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Thank You!

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How to Measure ROI on Facebook

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  • 2. © Digital Vidya # of Fans: Currency for Success! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____
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