How to Measure ROI on Facebook

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How to Measure ROI on Facebook

  1. 1. © Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____ Measuring ROIFourth level_____ _____Fifth level____ _____ Facebook
  2. 2. © Digital Vidya # of Fans: Currency for Success!Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  3. 3. © Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____ Start with your objectives!Fifth level____ _____
  4. 4. © Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  5. 5. © Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  6. 6. © Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  7. 7. © Digital VidyaPostClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  8. 8. © Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  9. 9. © Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____ How will you compare 4 pages?Fifth level____ _____
  10. 10. © Digital Vidya Competitive Analysis (Facebook) Click to edit Master text styles Bajaj ____ __ ____ _____ ____ ______ Parameter Reliance LIC Max NewYork igeniusNo of _____ _____ Second level Fans 22392 22993 132817 37067 90485Likes ____(Average Likes/Post for 0.76 Third level Index _____ 1.38 2.06 1.80 0.62last 10 _____of Fans * 1000 Fourth _____ Posts)/No levelComments level(Average Fifth Index ____ _____ 0.125 0.187 0.168 0.178 0.114Comments/Post for last 10 Posts)/Noof Fans * 1000No of Posts (last week) 3 14 9 5 10
  11. 11. © Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  12. 12. © Digital VidyaGoogle AnalyticsClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  13. 13. © Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ friends.skyttle.com
  14. 14. © Digital Vidya Few Benchmarks■  Monthly Master text stylesClick to edit Active Users: 75%+____ __ ____ _____ ____ ______Second_____ 75%+_____ level■  Post Views:Third level____ _____■  Post Feedback: 0.5%Fourth level_____ _____■  CTR (FB Ads): 0.1%Fifth level____ _____■  Fan Growth Milestones: 10,000 | 50,000 | 100,000
  15. 15. © Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ Thank You!

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