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Social Media for B2B Sales Professionals

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Care about leveraging Social Media Marketing for B2B Sales Professionals for Lead Generation, Influencer Engagement and Thought Leadership? You will find this deck useful!

Published in: Social Media, Education

Social Media for B2B Sales Professionals

  1. 1. www.digitalvidya.com Get Social Social Media for B2B
  2. 2. www.digitalvidya.com Why Social Media?
  3. 3. www.digitalvidya.com “Only 20% of marketing budgets are typically spent on retention. Yet, in many cases, 75% of revenues comes from existing customers.” Source: Flip the Funnel
  4. 4. www.digitalvidya.com Why Social Media for B2B? Source: KoMarketingAssociates.com
  5. 5. www.digitalvidya.com for B2B
  6. 6. www.digitalvidya.com Twitter: Highest Lead % Conversion Sources: optify.com, marketingpilgrim.com
  7. 7. www.digitalvidya.com Key Milestones!
  8. 8. www.digitalvidya.com Few interesting applications of Twitter
  9. 9. www.digitalvidya.com Stock Market Prediction
  10. 10. www.digitalvidya.com B2B Lead Generation through Twitter
  11. 11. www.digitalvidya.com Twitter Cards for Lead Generation
  12. 12. www.digitalvidya.com Twitter Cards
  13. 13. www.digitalvidya.com Why Twitter is Powerful?
  14. 14. www.digitalvidya.com Top 4 Reasons • Direct Access • Search • #Tag • Retweet
  15. 15. www.digitalvidya.com
  16. 16. www.digitalvidya.com Twitter Basics
  17. 17. www.digitalvidya.com Open Conversations via Mention/Reply
  18. 18. www.digitalvidya.com Private Talks via Direct Message (DM)
  19. 19. www.digitalvidya.com Group Discussions via #Tag
  20. 20. www.digitalvidya.com Twitter Tools
  21. 21. www.digitalvidya.com Measure Influence
  22. 22. www.digitalvidya.com Find Influencers
  23. 23. www.digitalvidya.com Listen, Engage & Publish
  24. 24. www.digitalvidya.com Scheduling
  25. 25. www.digitalvidya.com Keyword Alert (Email)
  26. 26. www.digitalvidya.com Listening
  27. 27. www.digitalvidya.com for B2B
  28. 28. www.digitalvidya.com
  29. 29. www.digitalvidya.com How many people have you met in the last one year, Professionally?__________ To how many of them have you sent LinkedIn request?_____________
  30. 30. www.digitalvidya.com The desire to “stay connected” We meet people every day, Professionally! Invite them to your LinkedIn Profile Key to Success
  31. 31. www.digitalvidya.com How to leverage LinkedIn? • Expand Your Reach
  32. 32. www.digitalvidya.com Importing Existing Email Accounts
  33. 33. www.digitalvidya.com Adding Your Friends & Colleagues
  34. 34. www.digitalvidya.com LinkedIn Suggestions
  35. 35. www.digitalvidya.com How to leverage LinkedIn? • Expand Your Reach • Build Credibility
  36. 36. www.digitalvidya.com Your Profile
  37. 37. www.digitalvidya.com Skill Endorsements
  38. 38. www.digitalvidya.com Declare Accomplishments  Announce your new website, blog posts, Deals, Customers or products/services and drive readers
  39. 39. www.digitalvidya.com Get Recommendations “Hit when it’s hot!”  Clients, Partners, Colleagues, Vendors, Friends and Associates.
  40. 40. www.digitalvidya.com Plan your Content Calendar • Company News: Award, Product Launch… • Industry News • Case Study • Insight • Travel Update: e.g. Conference Participation • Article/Blog Posts • …
  41. 41. www.digitalvidya.com How to leverage LinkedIn? • Expand Your Reach • Build Credibility • Engage with Relevant People
  42. 42. www.digitalvidya.com Identify Relevant People
  43. 43. www.digitalvidya.com Paid Filters in Premium accounts
  44. 44. www.digitalvidya.com Practice Engagement
  45. 45. www.digitalvidya.com Participate in Relevant Groups
  46. 46. www.digitalvidya.com LinkedIn Case Studies
  47. 47. www.digitalvidya.com 3.5M US$ through LinkedIn
  48. 48. www.digitalvidya.com James’ 7 Steps to Success on LinkedIn • Touch up your Profile • Join 50 groups • Get weekly digests for 5-10 groups • Spend one hour weekly participating in discussions of interest • Send connection invitations to people you meet in discussions • Ask connections if they would like to connect by phone or Skype • Every three months, reevaluate group memberships and weekly digests
  49. 49. www.digitalvidya.com EKA: $2M Sales Pipeline in 3 Weeks • Provided marketing analysis of Mining Cos in Australia • Identified target mines and key players (CEOs & CFOs) within those organizations • Prospects identified along with LinkedIn connections
  50. 50. www.digitalvidya.com Case Study
  51. 51. www.digitalvidya.com Background Evalueserve participated as the Knowledge Partner in Global Economic Summit which was held in Mumbai from Jan 20 - 22, 2010. For the same, Evalueserve wrote a research paper on Investment Opportunities within Indian Infrastructure - Roads, Ports & Telecom Link: http://www.evalueserve.com/WhitePapersReports/tabid/176/Default.aspx
  52. 52. www.digitalvidya.com Key Objectives • Feedback on the white paper so that the industry aspect could be included • PR among relevant community • Generate Leads
  53. 53. www.digitalvidya.com How LinkedIn was Useful? • Has relevant groups in Infrastructure domain • Global reach in terms of PR • Experts available under one platform
  54. 54. www.digitalvidya.com  Joined the relevant LinkedIn Infrastructure Groups. Examples: India Infrastructure Group, India Infrastructure Forum, PPP/PF/PFI, Infrastructure Financing, Project Finance  Posted this small brief about the paper on various groups discussion pages - Hi All: Evalueserve was the knowledge partner of the Infrastructure session in the recently concluded Global Economic Summit. The event was held in Mumbai from 20 - 22 Jan, 2010. The team wrote a paper on the 'Investment Opportunities in Roads, Telecom and Ports Infrastructure in India'. In case you wish to read it, please feel free to visit our website www.evalueserve.com or drop an email on InfrastructureResearch@evalueserve.com What was done?
  55. 55. www.digitalvidya.com Leads Generated  Partner, PROLUSION BV  Manager, Infrastructure Finance at ICRA Management Consulting Services Ltd.  Manager Ports and Logistic Unit Spain & Portugal at BNP Paribas Fortis  Director PPP Solutions, Director of the Commonwealth Business School, Assoc. at Centre for Public Service Partnerships  Independent Consultant and ex EVP, Engineering of First Group America  Vice President, Asia at PEI Media  Independent Transport Planning & Management Consultant with over 20 years' management experience  Transportation Planner at Transystems Corp with over a decade experience  AVP, SKIL Group  Managing Director at VAMED Healthcare Co. Ltd  Managing Partner, Veda Asset Management  Director at INEX Infrastructure Exchange Ltd  Economist at Generalitat de Catalunya  Ex- President, Land and Rehabilitation at Mumbai Special Economic Zone & Rewas Ports Limited  Associate Vice President at Grant Thornton
  56. 56. www.digitalvidya.com More Info on Google than LinkedIn
  57. 57. www.digitalvidya.com Going Forward
  58. 58. www.digitalvidya.com Social Media Resources • SocialMediaB2B.com • Mashable.com • Hubspot.com • MarketingSherpa.com • MarketingProfs.com • Marketingpilgrim.com • SocialMediaToday.com • SocialMediaExaminer.com • eMarketer.com • Econsultancy.com
  59. 59. www.digitalvidya.com www.digitalvidya.com Digital Marketing Master Course
  60. 60. www.digitalvidya.com Let’s continue this conversation… @MyDigitalVidya On Social Media Off Social Media info@digitalvidya.com Thanks for Listening!

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