The Art of
Disciplined
 Creativity
     Denise R. Jacobs
      Refresh Boston
          May 2011
The Art of Social Media
       The Artist:
     @denisejacobs

      The Medium:
     @refreshboston

     The Subject:
    #creativityhabit
The Artist Still Known as Denise Jacobs
                    Speaker, Trainer, Author,
                         Pan-Creative
On
Creativity
“Creativity is about embracing
  paradox. Creativity is the
  merging of two incongruent
  ideas.”
- Frank Chimero, Build
  Conference Nov. 2010, The
  Shape of Design
What’s the point?
Concepts, ideas, tips to help you instill
 practices that will encourage you to
 become even more conversant and
 better able to collaborate with your
 creativity.
We are alchemists
“Creativity is magical, but is not
  magic.”
- Charles Limb, Your Brain on
  Improvisation TED talk
Structure, Discipline, Path
The Art of
Disciplined
 Creativity
Three
Facets of
The Way
Three Facets of The Way
1. The Path of One
2. It Takes Two
3. The Way of Many
The Path
  of One
The Path of One
1. Habits to release
2. Habits to incorporate
3. Outcomes
Habits to
 Release
Habits to Release
• Fire your inner critic
• Get over impostor syndrome
• Eliminate distractions
Fire your inner critic
Exorcise those evil voices
FEAR (“false evidence appearing real” or
  “f*ck everything and run”) causes
  unnecessary inhibitions which obstruct
  the generation of new ideas on a
  biochemical and neurological level.
Get over impostor syndrome
Drop comparisons
Eliminate distractions
Communication addiction
Habits to
Incorporate
Habits to Incorporate
•   Show up everyday
•   Gather up goodness
•   Get it down
•   Get physical
•   Relax. Open. Let go. Receive.
Show up everyday
Clarify and strengthen habit fields
Work with time
Be willing
Gather up Goodness
“We are shaped and fashioned by
  what we love.”
- Goethe
Collect and Curate
Tools
•   Zootool.com        •   Evernote
•   Imgspark.com       •   Diigo
•   Scrnshots.com      •   Delicious
•   Vi.sualize.us      •   Flickr
•   Emberapp.com
Get it down
Capture ideas as they come
Sketchnotes, mind-mapping, etc.
Voice
Get physical
Take a walk
Balances your brain
Think with your hands
Relax. Open. Let Go. Receive.
Calm your brain cells
Suck at it (or be wrong)
• “Being right keeps us in place. Being
  wrong forces us to explore.”
• – Steven Johnson, Where Good Ideas
  Come From
“An essential aspect of creativity
  is not being afraid to fail.”
- Dr. Edwin Land
Reframe #fail
Delegate
Outcomes
Outcomes
• Express. Produce.
• Flow
Express. Produce.
What you produce is unique
• Find your voice and sing your song
• Create what you want to see/use
• (Gather like an aficiando and)
  Repurpose like an artist
Find Flow
The stage is set for Flow
• Clear a space – work area, time, head
• Have a goal: know what you want to
  achieve and what it looks like
• Have the necessary materials on hand
• Eliminate distractions
• Practice
• Don’t force it
It Takes
    Two
It Takes Two
• Externalize
• Invite
“Creation does not have to be a
  tormented process – it can be a
  peculiar, wondrous, bizarre
  conversation and collaboration
  between you and the strange
  external entity that is not quite
  you.”
- Elizabeth Gilbert, Nuturing
Externalize
Genius
“Genius is being able to
 understand the essence without
 having all of the
 information….Genius is the
 ability to see through to the
 essential.”
Bring out your inner Genius
As opposed to “being” a genius, consider
 that you have a genius – a mystical
 spirit that accompanies you and
 inspires and helps you to create
 fantastic work.
Muses
Muses
Three original muses:
• Melete - practice or occasion
• Aoide – voice or song
• Mneme – memory

Muses were thought to be the true
 speakers for whom an artist is merely
 the mouthpiece. Muses inspire people
 to do their best.
Ideas & Creative Spark



“The world is being circled by ideas and
  creativity that wants to made manifest
  and are looking for portals to come
  through…”
“…If you don’t do it, it will find
 someone else.”
 - Elizabeth Gilbert
You are an avatar for ideas
Extend an Invitation
You’re Doin’ It Wrong
“My f*cking book won’t tell me its
 name!”
“Well, if you’re going to talk to it like
 that, it’s not going to tell you
 anything.”
Sweet talk your ideas
Engage in regular dialogue
The Way
 of Many
The Way of Many
• Collective Ideation
• Collaborate: Share and learn,
• Teach and Master
Collective
 Ideation
The Goal:
To be whirling in a melee of ideas!
Incubate
Ideas are a network
…not an event.
• Ideas are cobbled together from
  whatever we have nearby (or invite to
  come to us)
• Ideas are borne from chaotic social
  environments
Intellectual diversity
• Immerse yourself in intellectually
  diverse environments
This will allow for slow hunches
Slow Hunch tips
• Give ideas time to simmer, to develop
  into hunches
• Ideas often have long incubation
  periods: they fade into view over time
• Share hunches with others – this sets
  the stage for the aha/eureka moment
Collaborate:
 Share and
      Learn
Share time and mind
• Invite others to wonder with you
• Share mistakes – show your
  imperfections (both you and others can
  learn from it)
Make little bets
The creative process is a hands-on
  experiment.
• Try something. Get feedback. Refine.
  Get more feedback.
• d.school process: observe, suggest,
  tinker, review feedback, reiterate
Teach and
   Master
“To learn, read. To know, write.
 To master, teach.”
Taking it up a notch
Teaching combines everything that has
 been mentioned and takes knowledge
 and ideas to a whole new level.
Discipline
is Victory
The goal: creative confidence
“…the confidence that, when given a
  difficult problem, we have a
  methodology that enables us to come
  up with a solution that nobody has
  before.”
David Kelley, Ideo
It does work
“Chance favors the
 connected mind.”
– Steven Johnson, Where
 Good Ideas Come From
“Inspiration favors the
  creatively disciplined
  mind.”
- Denise Jacobs, The Art of
  Disciplined Creativity
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Thank you!
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The Art of Disciplined Creativity