This document discusses using social media, particularly Facebook, for marketing and relationships. It notes that Facebook now has over 550 million active users who spend on average 55 minutes per visit. It argues that social media is about storytelling, not advertising, and creating opportunities to sell. It advises marketers to think about how they can be remarkable, fun, helpful, and supportive when utilizing social media to build relationships.
3. Why is a designer teaching marketing???
Because a marketer has been designing
4. And because my life is about
my relationships
And Social Media
is about
relationships
5. It’s so NOT this….
Had an awesome pizza from Homemade Chicago
last night - you should all check it out!
My dog keeps scratching
himself – I wonder what’s
up with that.
I’m sitting in traffic
and wondering why
My hair grew half an inch in 6 weeks
6. Here’s what it IS about…..
A fundamental shift in the way people make buying decisions
Enlighten
Educate
Entertain
It’s storytelling
– not advertising
Creating Opportunities to Sell
7. Why You Should Not Ignore It
Today - over
550,000,000
One Active users
(someone who has returned
out of to the site in the last 30 days)
every 10 More than half log on
Everyday
People has a
Facebook They average 130
Friends each
Profile
For an average visit
of 55 minutes
Higher Connections = Higher Personal Income
8. Twitter & Facebook will “surpass Google
as a source of traffic for many websites in the
next year” according to Fred Wilson, Venture Capitalist
and investor in Twitter while speaking at a conference
in June in NYC
19. How to share and why –
Post:
Resources
Support Messages
Compliments
Links
Ask Questions
20. Posting & “Updating Your Status” is like fiber –
They’re needed
on a
regular
basis
21. Comment – Respond – Show You Care!
People showed me they care and I loved it!
22. When utilizing Social Media –
you need to BE –
-“Remark”able
-Fun (be a smart ass – not a jack ass)
-Helpful
BE -Supportive
-Resourceful
-Controversial (love me or hate me –
there’s no money in the middle)
25. Buy now at: www.DeniseButchko.com
This Guide will help you:
-Set your Social Stage
-Figure out and manage your social
presence
-Teach your terms and tactics
that will create an
Award winning presence for
you and your business
-Provide a wealth of “how-to’s”
and tips to move you
From Average to Awesome